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April 15, 2012, 11:01 am
Ever since entering the entertainment business as an adult (meaning after film school, because before, we had no idea what NAB was, nor had any money to make the trek to Vegas...), I've made an effort to see the show. Now, attending for my 15th year, I realize that the show itself is much like my experiences fishing with my dad. Early on, in both scenarios, it was a magical world.
August 21, 2014, 12:44 pm
NEW YORK — Last week, I received an “Anonymous” email with a letter attached to it that was said to have been prepared by a core group of former Look Effects employees. The visual effects studio, which had four locations — Brooklyn, Los Angeles, Vancouver and Germany — recently closed, and many of its employees were not given their un-paid wages, some amounting to as much as $50,000.
August 20, 2014, 6:29 pm
LONDON – Imagination Technologies (www.imgtec.com) showed their PowerVR graphics, GPU compute and ray tracing technologies at the recent SIGGRAPH show in Vancouver. The company’s solutions span across the mobile, consumer and professional 3D rendering and GPU compute markets.
August 15, 2014, 12:15 pm
DALLAS — Reel FX, Dallas/Santa Monica has bolstered its commercial and interactive sales department with the additions of Summer Whitley, Will Andeer (left) and Tina Ghezzi (right). Whitley, who will handle commercial West Coast/Texas sales, brings 17 years of experience in the film business, representing directors for nearly a decade as an in-house sales rep for Directorz, before launching her own company, Summer Reps, in 2008. She has worked with clients such as Doritos, Home Depot, Patr...
August 15, 2014, 4:45 am
Fabric Engine is a visual framework for rapid development of custom 3D VFX tools that are as fast as dedicated custom "written from scratch" applications, but without the usual costs in time and resources. It does this by providing a core, node-based GUI development environment that can take full advantage of the computer's GPU. Much of the overhead and time involved in developing a standard one-off application is taken up in user interface and basic data IO. Fabric Engine can generate st...
August 14, 2014, 9:32 am
LIMA, PERU — Sony Professional Solutions Latin America (www.sonypro-latin.com) is offering a free license of Assimilate’s Scratch Lab advanced dailies software to customers who purchase a high-end F5, F55 and F65 CineAlta camera. The offer will also apply to buyers of Sony’s NEX-FS700RH, NEX-FS100 and NEX-EA50H models.
August 14, 2014, 5:50 am
VANCOUVER - During the "Capturing the Infinite Universe in 'Lucy' - Fractal Rendering in Film Production' session at SIGGRAPH, Alex Kim and Daniel P. Ferreira from Industrial Light & Magic talked about their fractal rendering techniques used to bring the surreal, hallucinatory cloud-like particle elements to the screen for the film Lucy. The production design used elements of nebulous vapory forms based on the images of fractal math pattern which have literally infinite compl...
August 14, 2014, 5:50 am
VANCOUVER - At SIGGRAPH this week, DreamWorks Animation unveiled a huge leap forward in character animation technology with their new animation program Premo. And five years of planning, designing, building and testing yielded impressive results. From the beginning, the lead engineers worked closely with the animators at the studio, asking them to come up with a list of whatever they've always wished for in an animation tool. With no preconceived notions of what the tool "should...
August 13, 2014, 1:24 pm
DENVER — Motion capture technology specialist Vicon (www.vicon.com) launched several new products at this year’s SIGGRAPH show in Vancouver. Pegasus and Pegasus Advanced is a new set of retargeting and solving tools developed with IKinema.
August 13, 2014, 1:24 pm
SAN JOSE, CA — Nvidia (www.nvidia.com) is now shipping its Visual Computing Appliance (VCA) which dramatically accelerates ray tracing, enabling users to interact with computer models of such high visual fidelity that it can eliminate the need for 3D physical prototypes. Engineered and built by Nvidia, the appliance was first introduced in March 2014 at the GPU Technology Conference under the name "Iray VCA." The new name reflects expanded industry support for GPU rendering across multip...
August 12, 2014, 5:42 pm
SAN FRANCISCO — Autodesk (www.autodesk.com) is at SIGGRAPH 2014 in Vancouver with extensions for Maya 2015 and 3DS Max 2015. The update for Autodesk Maya 2015 delivers powerful new production tools designed to help studios build more efficient and productive pipelines. A new color management system offers a color-safe workflow throughout the lighting, rendering and compositing process. New tools also make it easier to share, transfer, and collaborate on data.
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