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May 21, 2012, 6:32 pm
New York: Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer and Volkswagen’s ‘Duel’ garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards.
New York: Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer and Volkswagen’s ‘Duel’ garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards. Directed by Luciano Podcaminsky (@Radical/Stink, NY,) who has a long collaborative history with Panich, both commercials tap into the editor’s artistic sensibility and quirky sense of humor with their original points of view and unconventional approaches to storytelling – and both have been receiving lauds from Facebook viewers, as well as US media since their release. (‘Photoblocker,’ was a Creativity’s ‘Top 20 Spots’ earlier this year, and ‘Duel’ which was showcased as Adweek’s ‘Spot Of The Day.’)
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel with dry humor in a storyline about a driver’s experience with his Volkswagen’s auto-assist parking during a stand-off with another driver over a parking spot. Panich found the pulse of the story and brought his own wry sense of humor and dead-on timing to the shaping of the captivating scenario - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces a piece of technological wizardry – a ‘smart’ beer cooler with sensors that detect a camera flash, and generate a flash of its own that ruins the photo – ensuring that beer drinker won’t fall prey to candid, unflattering photos that find their way to the social network. The spot takes place in a club just such an attempt to infringe upon the privacy of a patron enjoying a Norte Beer is thwarted by the devise.
One of Argentina’s top editors, Panich, who was formerly represented by Wild(child) Editorial in the US, made the move to New York earlier this year to join the staff of editor/owner Yvette Pineyro’s award-winning commercial boutique.
A recent AICE nod for his editing of ‘Bunny,’ a :60 spot directed by Martin Romanella for Dream Collection, (featuring supermodel Kate Moss in a surreal scenario seductively dancing for a tap-dancing giant bunny-man,) is among the steady stream of accolades Diego Panich’s work continues to received. His reel includes award-winning spots for Peugeot and Gatorade, Rock Star City featuring music icon Lenny Kravitz, Nike Surgery, which garnered a Bronze Clio in 2008, and the MTV spot, Father + Daughter, which was awarded the Cannes Silver Lion. Most recently the editor lent his talents to Lipton Ice Teaʼs newest global spot, Join The Dance, featuring actor Hugh Jackman and directed by Luciano Podcaminsky out of @Radical/Stink, NY
Wild(child) Editorial was launched by Yvette Pineyro in 1995. It is a 100% minority woman-owned company, and an active member of The National Minority Supplier Development Council (NMSDC.org/nmsdc/), The Women's Business Enterprise National Council (WBENC.org) and The Central Contract Registration (CCR.gov).
For more information about Diego Panich or to see his work go to www.wildchildpost.com, or contact executive producer Amy Lazarus, 212.725.5333 (firstname.lastname@example.org,) New York rep Roxanne, 212.679.9797 at Roxanne and Co., (email@example.com,) or US Hispanic market representative Bettina Abascal, 606.666.0234/305.743.2011 (Bettina@momentum-reps.com.)
April 5, 2018, 3:24 pm
The Addition of Wiemer Expands The Creative Company's Diverse Roster of In-House Talent and Provides Chicago and Detroit Agencies and Brands with Access to An Award-Winning Creative Editor
February 21, 2018, 2:14 pm
The End-to-End Creative House Goes to Bat for The Global Sporting Goods Company Providing Concept, Creative Direction, Live-Action Production, CGI, Motion Graphics & Editing Services for Its Technology-Driven Message
February 9, 2018, 5:52 pm
The Editorial, VFX, Motion Design House Responds To Uptick in Broadcast and Social Media Work with the Hirings and Promotions, Kicking off the New Year with An Expanded Range of Offerings
January 10, 2018, 6:42 pm
UTÖKA CCO, Ed Dye, has announced that motion designer Charlie Erholm has joined his recently launched Atlanta-based creative agency. The design-driven boutique adds Erholm to a multi-disciplined team with a collaborative approach to developing visual identity-driven brand strategies and concepts that provide direction for the crafting of compelling deliverables across multiple platforms.
December 22, 2017, 8:26 am
This year Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.
December 21, 2017, 3:13 pm
This holiday season Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a thoughtfully designed, disruptive presentation that breaks through the clutter.
November 20, 2017, 1:48 pm
UTÖKA, an Atlanta-based creative agency, has opened its doors. The end-to-end company brings a deep understanding of the nuances of a brand’s culture and goals to its approach to developing strategic visual concepts that guide its team through the production and post-production process.
July 21, 2017, 7:35 am
The Colonie, the Chicago-based editorial, visual effect, motion graphics shop, has announced the promotion of Jimmy Helm to editor. Helm, an innovative and adept talent, honed his craft working with The Colonie’s senior editors on a wide range of projects over the past seven-years. Most recently, Helm has been managing ongoing social media work with Facebook, Inc. and conceptualizing and editing short format advertisements.
June 28, 2017, 10:35 am
Chicago: We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.
Gordon Burkell sits down with Joe Letteri to discuss his Oscar-nominated work on War for the Planet of the Apes.
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