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May 21, 2012, 6:32 pm
New York: Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer and Volkswagen’s ‘Duel’ garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards.
New York: Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer and Volkswagen’s ‘Duel’ garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards. Directed by Luciano Podcaminsky (@Radical/Stink, NY,) who has a long collaborative history with Panich, both commercials tap into the editor’s artistic sensibility and quirky sense of humor with their original points of view and unconventional approaches to storytelling – and both have been receiving lauds from Facebook viewers, as well as US media since their release. (‘Photoblocker,’ was a Creativity’s ‘Top 20 Spots’ earlier this year, and ‘Duel’ which was showcased as Adweek’s ‘Spot Of The Day.’)
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel with dry humor in a storyline about a driver’s experience with his Volkswagen’s auto-assist parking during a stand-off with another driver over a parking spot. Panich found the pulse of the story and brought his own wry sense of humor and dead-on timing to the shaping of the captivating scenario - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces a piece of technological wizardry – a ‘smart’ beer cooler with sensors that detect a camera flash, and generate a flash of its own that ruins the photo – ensuring that beer drinker won’t fall prey to candid, unflattering photos that find their way to the social network. The spot takes place in a club just such an attempt to infringe upon the privacy of a patron enjoying a Norte Beer is thwarted by the devise.
One of Argentina’s top editors, Panich, who was formerly represented by Wild(child) Editorial in the US, made the move to New York earlier this year to join the staff of editor/owner Yvette Pineyro’s award-winning commercial boutique.
A recent AICE nod for his editing of ‘Bunny,’ a :60 spot directed by Martin Romanella for Dream Collection, (featuring supermodel Kate Moss in a surreal scenario seductively dancing for a tap-dancing giant bunny-man,) is among the steady stream of accolades Diego Panich’s work continues to received. His reel includes award-winning spots for Peugeot and Gatorade, Rock Star City featuring music icon Lenny Kravitz, Nike Surgery, which garnered a Bronze Clio in 2008, and the MTV spot, Father + Daughter, which was awarded the Cannes Silver Lion. Most recently the editor lent his talents to Lipton Ice Teaʼs newest global spot, Join The Dance, featuring actor Hugh Jackman and directed by Luciano Podcaminsky out of @Radical/Stink, NY
Wild(child) Editorial was launched by Yvette Pineyro in 1995. It is a 100% minority woman-owned company, and an active member of The National Minority Supplier Development Council (NMSDC.org/nmsdc/), The Women's Business Enterprise National Council (WBENC.org) and The Central Contract Registration (CCR.gov).
For more information about Diego Panich or to see his work go to www.wildchildpost.com, or contact executive producer Amy Lazarus, 212.725.5333 (email@example.com,) New York rep Roxanne, 212.679.9797 at Roxanne and Co., (firstname.lastname@example.org,) or US Hispanic market representative Bettina Abascal, 606.666.0234/305.743.2011 (Bettina@momentum-reps.com.)
November 23, 2016, 4:14 pm
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde
November 17, 2016, 11:23 am
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.
October 13, 2016, 12:59 pm
Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market
October 13, 2016, 12:51 pm
The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.
July 22, 2016, 7:02 am
VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.
June 22, 2016, 10:15 am
HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma
June 22, 2016, 10:02 am
Cut to a contagious beat by Tom Pastorale of The Colonie, “Looking Good," a PSA for the American Academy of Dermatology” takes a light-hearted approach to a serious issue. The :30 spot opens with a portly middle-aged man sprightly dancing around the bathroom with a towel wrapped around his waist, occasionally pausing to strike a comical pose in the mirror as he admires himself - while the VO stresses the importance of men examining their skin for signs of melanoma.
January 30, 2016, 9:35 pm
Burrell Communications partnered with editor Bob Ackerman, and the team at The Colonie, on a multi-platform campaign introducing Toyota's 2016 RAV4 Hybrid. The integrated series of broadcast commercials, web spots and video vignettes features Keegan-Michael Key (‘MADTV,’ ‘Comedy Central,’ ‘Key & Peele’ and ‘Playing House’) as a wacky yet well-informed driving instructor determined to shatter his skeptical students' misconceptions about hybrid vehicles.
November 24, 2015, 10:18 pm
The Colonie's partners' - creative editors Brian Sepanik and Bob Ackerman and executive producer Mary Caddy - shared commitment to a talent-driven approach to growing their business model has served it well. A complement of skill sets, aesthetic sensibilities, and a passion for experimenting and pushing boundaries sets the company’s editors, assistant editors, graphic designers, visual effects artists - and even its interns - apart from the crowd.
October 28, 2015, 3:57 pm
The Colonie editor Brian Sepanik and his team recently joined forces with 71 Degrees North to provide editorial, finishing and design services for ‘Happy Hour,’ a short film written, directed and co-produced by Martin Rodahl. The film, which premiered at the Little RockFilm Festival, is the most recent of a diverse mix of commercials, documentaries and films that editor Brian Sepanik has collaborated on with Rodahl and his production company over the years.
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