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  • Sherri

    CRASH/SUES Posts Over-The-Top Comedy Spot

    July 13, 2012, 5:42 pm
    Director Grady Cooper (Curb Your Enthusiasm, The Office) brings his off-kilter sense of humor to Medica spot, with the help of CRASH+SUES' editorial, color corrections & FX team
    CRASH+SUES Helps Happy Employees Say ‘Thank You’
    in An Over-The-Top Comedic Spot
    Created by LEVEL for Medica Healthcare

    Director Grady Cooper, Best Known For Directing Episodes Of ‘The Office’ And ‘Curb Your Enthusiasm,’ Brings His Comedic Vision To The :30 Healthcare Commercial
    These days it’s rare that employees are happy with the healthcare coverage provided by their company. But when a good-natured boss selects ‘My Plan’ from Medica for his staff, they’re so thrilled that they show their gratitude with an over-the-top party. That’s the scenario of ‘Thank You,’ a :30 spot created by LEVEL, the Minneapolis-based brand and advertising agency – and woven together into an outrageous comedic vignette by CRASH+SUES’ editorial and color correction team.

    The spot features a group of enthusiastic employees throwing a thank you party for the boss and presenting him with stacks of gifts - from a pyramid of ‘Best Boss’ coffee mugs to an enormous cake adorned with sparklers. To top off the festivities, one employee marches in with the party gift that the child in everybody longs for: a pony. The cast of comedic actors, outrageous set-ups and rapid-fire gags makes the spot an explosion of good times.

    LEVEL’s creative director, Gregg Byers and senior copywriter, Craig Roads, put together a top-notch team for this project, including producer Wendy Johnson. Director Grady Cooper, best known for directing episodes of the award-winning television series, “The Office” and “Curb Your Enthusiasm,’ as well as feature films and documentaries, purposefully overshot the action, providing CRASH+SUES with an abundance of footage to choose from.

    “Greg's humor and sarcasm always brightens up my dark room,” says SUE, CRASH+SUES’ senior colorist. “For this spot we went for color with a natural look, took down the saturation on some of the brightly color objects, while leaving the skin tones healthy. We also did a few windows to help out dark areas. The footage was very sharp, but the biggest challenge working with the moiré from the office blinds. It looked great in HD but in SD it was a bit buzzy. So I used the DVO tools from my Digital Vision Nucoda FilmMaster to roll off the high frequency's and calm things down for SD.”

    CRASH+SUES began collaborating with LEVEL early in the creative process, when Byers and Cooper were considering various storyline elements and ways the employees could show their thanks that packed the most comedic punch.

    Cooper let the cameras roll as a dead-on team of actors improvised and came up with a number of off-the-wall plot situations that provided a wealth of great options during the editing process. Driven by the absurdity of each unfolding ‘thank you’ from the company’s grateful staff, the humor is heightened by keeping the boss a humble and likable guy who is totally surprised by all the adulation. Director Grady Cooper shot a series of whip pans that were key to maximizing the climactic pony reveal.

    CRASH+SUES’ Ryan Wheeler on-lined the spot in Smoke, Carrie Shanahan was editors. Kent Militzer of Uproar came on board for audio post and music, recording a trombone riff to get the right feel and end the spot on the perfect note.

    CRASH+SUES is a seamlessly integrated animation, FX, motion design, creative editorial, color correction, DI, conform, finishing and multi-media company. Its collaborative team of talent is dedicated to providing advertising agencies, brands and filmmakers with fresh, innovate and cost-effective creative content. For additional information about CRASH+SUES, contact director of business development Erik Therwanger at 612.338.7947, (etherwanger@crashandsues.com) or visit www.crashandsues.com.
    About LEVEL
    LEVEL is a global brand strategy and advertising firm headquartered in Minneapolis. We help our clients build world-class brands and reputations that inspire stakeholder loyalty, increase revenue and drive sustained profitable growth. LEVEL provides a variety of services and proprietary tools for fully integrated communications strategy and implementation. For further information about LEVEL visit www.levelbrand.com or call (612) 338-8000.
    CREDITS:
    Client/Product: Medica
    Category: Broadcast Spot
    Title & length: “Thank You,” :30
    PR link: http://www.crash-sues.com/2012/04/medica/

    Ad agency: Level/Minneapolis
    Producer: Wendy Johnson
    Art director/CD: Gregg Byers
    Senior copywriter: Craig Roads

    Production company: Twist/Minneapolis
    Director: Grady Cooper
    DP: Steve Speers
    Producer: Dave Bellmont

    FX/Animation/Post: CRASH+SUES/Minneapolis
    Colorist: SUE
    Executive producer: Sven Shelgren

    Editorial company: CRASH+SUES/Minneapolis
    Editor: Carrie Shanahan
    Online editor: Ryan Wheeler
    Online assistant: Matthew Kroese

    Audio post and music: Uproar/Minneapolis
    Mixer: Kent Militzer









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  • Other Postings By Member

    • Sherri
      EDITING

      The Colonie Promotes Jimmy Helm to Editor

      July 21, 2017, 7:35 am
      The Colonie, the Chicago-based editorial, visual effect, motion graphics shop, has announced the promotion of Jimmy Helm to editor. Helm, an innovative and adept talent, honed his craft working with The Colonie’s senior editors on a wide range of projects over the past seven-years. Most recently, Helm has been managing ongoing social media work with Facebook, Inc. and conceptualizing and editing short format advertisements.

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    • Sherri
      EDITING

      The Colonie's Bob Ackerman Cut McDonald's Spot

      June 28, 2017, 10:35 am
      Chicago: We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.

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    • Sherri
      EDITING

      he Colonie Cuts McDonald’s Spot, ‘My Place' Fo

      February 25, 2017, 10:04 am
      The Agency Teams Up with STORY Director Blair Hayes and The Colonie Editor Bob Ackerman for A Spot That Showcases a Series of Real-Life Scenarios To Deliver A Message About Community

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    • Sherri
      EDITING

      The Colonie Cuts McDonald’s Spot, ‘My Place'

      February 25, 2017, 10:00 am
      The Agency Teams Up with STORY Director Blair Hayes and The Colonie Editor Bob Ackerman for A Spot That Showcases a Series of Real-Life Scenarios To Deliver A Message About Community

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    • Sherri
      EDITING

      The Colonie Cuts ‘In Bed With' Web Music Series

      November 23, 2016, 4:14 pm
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde

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    • Sherri
      EDITING

      ‘In Bed With’ Series Turns Ford Pickup into Ve

      November 17, 2016, 11:23 am
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.

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    • Sherri
      EDITING

      The Colonie Cuts spot for Toyota Corolla 2017

      October 13, 2016, 12:59 pm
      Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market

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    • Sherri
      EDITING

      The Colonie Revs Up for Toyota Corolla 2017

      October 13, 2016, 12:51 pm
      The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.

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    • Sherri
      EDITING

      The Colonie Cuts Blue Point Brewing Co. Spot

      July 22, 2016, 7:02 am
      VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.

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    • Sherri
      EDITING

      The Colonie Cuts Comedic and Hard-Hitting PSAs for

      June 22, 2016, 10:15 am
      HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma

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