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October 18, 2012, 11:42 am
After A Successfully Collaboration On A Recent Coca-Cola Spot, The NYC/Amsterdam-Based Production Company Is Back At The Miami Post House With An International Commercial Shot On Location In The Florida Keys
QT+ Images: http://files.newartmiami.com user: nmpr_bounty pw: !nmpr_bounty
Direct to spot:
Miami, FL: An alluring woman and a handsome man are on a tropical beach where sensuous pours of dark chocolate over crisp white coconut transform into a decadent treat for the palate. That’s the evocative storyline for “Bounty Chocolate,” a new :30 global spot that brought Directors Film Company’s executive producer, Richard Coll, back to New Art Miami to tap into the postproduction boutique’s editorial, color correction, sound design and mixing talent.
Directors Film Company’s first collaboration with New Art Miami was director Jonas Arnby’s Coca-Cola spot, “Happiness,” featuring a young woman and man as they meet and both lay claim to the last bottle of Coca-Cola at the local Stop ‘n Shop. Their playful tug of war over the bottle continues as they leave the store and ultimately find the perfect solution – sharing the bottle of Coke over an impromptu dinner with friends.
“Working with Directors Film Company on Coca-Cola was a great experience,” says New Art Miami executive producer, Bob Cobb. “We we’re thrilled that they called upon our services again - and have given us an opportunity to build an on-going working relationships with a production company of their caliber.”
For the Bounty Chocolate spot New Art Miami combined director Kathy Prosser’s lush footage shot on a picturesque beach in the Florida Keys with meticulously orchestrated product shots - heightening the feel of the island paradise scenario with their collaborative team’s editing, color correcting, sound design services.
The dream-like spot opens with a woman floating on the waves while a man on the beach pours rich, dark chocolate into a coconut shell. When she arrives back on shore he presents her with the tropical treat, which turns into chocolate-covered coconut Bounty candy bars that everyone can enjoy.
Richard Coll, once again worked with editor Alejandro Delgado and colorist Oscar Martinez. Delgado assembled various versions of the cut on his Avid system, creating a smooth, languid pace.
After completing the creative edit, Delgado gave the EDLs and rough cuts to Oscar Martinez for final color correction of the selects. Martinez tapped Assimilate SCRATCH color correction, melding the cool tropical colors of the beach footage, the Bounty wrapper’s trademark colors and the sumptuous tones of the chocolate into a cohesive look.
Juan performed the final mix, in addition to creating the sound design for the spot. His challenge was to craft sounds with a subtle tropical feel and fuse them with restrained ocean noises that didn’t overpower the cool sultry tone of the commercial.
“Our team really enjoyed working with Directors Film Company on the Coca-Cola spot, and we’re proud that Bounty Chocolate gave us a chance to reunite and bring our seamless approach to editing, visual effects, color correction and mixing to a high-end spot for the international market.”
ABOUT NEW ART MIAMI: New Art Miami is a creative service provider offering Editorial, VFX, 3D Animation, Color Grading, Finishing and Audio for spots, broadcast content, music video and all platforms of visual media. Our team is committed to providing dynamic, flexible and innovative solutions that cross platforms and exceed expectations. For additional information about New Art Miami contact Alan Olem, director of business development, at 305.857.0350 or email@example.com.
Product: Bounty Chocolate
Type: International Spot
Title, length: “Bounty Chocolate,” 1x :30; 1x :20
Production Company: Directors Film Company/New York
Executive Producer: Richard Coll
Director: Kathy Prosser
Editorial Company: New Art Miami
Editor: Alejandro Delgado
Executive Producer: Bob Cobb
Color correction Company: New Art Miami
Colorist: Oscar Martinez
Executive Producer: Bob Cobb
Audio Post: New Art Miami
Sound Designer: Juan Dieguez
Mixer: Juan Dieguez
November 23, 2016, 4:14 pm
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde
November 17, 2016, 11:23 am
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.
October 13, 2016, 12:59 pm
Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market
October 13, 2016, 12:51 pm
The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.
July 22, 2016, 7:02 am
VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.
June 22, 2016, 10:15 am
HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma
June 22, 2016, 10:02 am
Cut to a contagious beat by Tom Pastorale of The Colonie, “Looking Good," a PSA for the American Academy of Dermatology” takes a light-hearted approach to a serious issue. The :30 spot opens with a portly middle-aged man sprightly dancing around the bathroom with a towel wrapped around his waist, occasionally pausing to strike a comical pose in the mirror as he admires himself - while the VO stresses the importance of men examining their skin for signs of melanoma.
January 30, 2016, 9:35 pm
Burrell Communications partnered with editor Bob Ackerman, and the team at The Colonie, on a multi-platform campaign introducing Toyota's 2016 RAV4 Hybrid. The integrated series of broadcast commercials, web spots and video vignettes features Keegan-Michael Key (‘MADTV,’ ‘Comedy Central,’ ‘Key & Peele’ and ‘Playing House’) as a wacky yet well-informed driving instructor determined to shatter his skeptical students' misconceptions about hybrid vehicles.
November 24, 2015, 10:18 pm
The Colonie's partners' - creative editors Brian Sepanik and Bob Ackerman and executive producer Mary Caddy - shared commitment to a talent-driven approach to growing their business model has served it well. A complement of skill sets, aesthetic sensibilities, and a passion for experimenting and pushing boundaries sets the company’s editors, assistant editors, graphic designers, visual effects artists - and even its interns - apart from the crowd.
October 28, 2015, 3:57 pm
The Colonie editor Brian Sepanik and his team recently joined forces with 71 Degrees North to provide editorial, finishing and design services for ‘Happy Hour,’ a short film written, directed and co-produced by Martin Rodahl. The film, which premiered at the Little RockFilm Festival, is the most recent of a diverse mix of commercials, documentaries and films that editor Brian Sepanik has collaborated on with Rodahl and his production company over the years.
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