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  • Capturing the Essence of the Edit

    Capturing the Essence of the Edit

    October 24, 2012, 3:03 pm
    As I've written before, editing video is about cutting out all that you can cut out in order to get to the purest essence of the message. I recently read in an article about the power of video that the average attention span of a person nowadays is just 8 seconds (that’s one second less than the attention span of a goldfish). That means when a person comes to a website, you have (on average) just 8 seconds to capture their...

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