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  • Signiant

    NRK Automates UGC Publishing Powered by Signiant

    January 31, 2013, 12:30 pm
    Software Automatically Routes User-Generated Video, Audio and Text for Transcode and Delivery to Network of NRK Broadcast and Web Outlets


     


    BURLINGTON, MA--(Marketwire - Jan 22, 2013) -
    Signiant, the market leader in intelligent file movement software for media and
    entertainment, today announced that Norway's national broadcaster NRK has
    launched an innovative file-based workflow solution for publishing field and
    user-generated content with superior speed and automation across all of NRK's
    broadcast and Web outlets. Combining the strengths of Signiant's accelerated
    Managers+Agents™, Media Exchange™ and Media Shuttle™ software, the application
    known as TIPS leverages an innovative broadcast automation platform built for
    NRK by local integrator Mediateket to expedite remote coverage of last summer's
    London Olympics.



    As the broadcast networks continue to seek
    new, more efficient ways to tackle the massive volumes of valuable content
    being generated by social sharing and mobile devices, NRK's advanced broadcast
    automation platform and TIPS application for handling user-generated video,
    audio and text demonstrate how Signiant's software is helping broadcasters and
    other media service providers to deliver a step-change in process efficiency.

     



    With TIPS a producer or journalist can define
    how, where and when user-generated news content best fits into their operations
    -- and with a press of a button, use Signiant's accelerated file transfer
    software to move content through a process where it is metatagged, transcoded
    if needed, and sent to downstream destinations, including a Media Asset
    Management (MAM) system for archiving. For example, a :20 second video clip of
    a fire might be routed to breaking TV news, a package news feature for later
    airing, and the Web. All content is documented and tracked, making it easier
    for journalists to annotate story packages and find user content for other
    stories.



     

    "Signiant helped us to create one of the
    most advanced automated news workflows in the world, where we avoid
    time-consuming repetitive tasks, expedite content movement and give our staff
    the tools to use the wealth of user-sourced content to create engaging news
    packages across all our media properties," said Rune Hagberg, Solutions
    Architect at NRK. "During the Olympics, Signiant's solution proved its
    power for greatly accelerating content delivery, and now that we are
    integrating it with a host of mission-critical broadcast systems, it has become
    a vital part of our operations infrastructure."



     

    Signiant's Managers+Agents software includes
    powerful file-based workflow modeling and administration features that are
    designed to orchestrate the time-consuming tasks of preparing material for
    distribution and playout, including ingest, quality screening, virus scan,
    update scheduling, transcoding and MAM archiving. Signiant allows media
    organizations to exchange content and metadata files with other users, systems
    and applications regardless of geographic location or file size. Agents
    installed on the sending and receiving ends manage and track content movement
    centrally to certify delivery.



     

    "File-based workflows present tremendous
    opportunities for efficiencies, but as we know many gaps remain in the
    workflow, particularly with user-generated content coming to broadcasters in so
    many different formats," said David Nortier, General Manager, Signiant
    EMEA. "TIPS is only one of many initiatives at NRK where Signiant's
    software has made it faster and easier for journalists to upload and assemble
    stories and reuse content across NRK's diverse operations. We are delighted to
    support their vision for the broadcast automation platform of the future, and
    look forward to helping NRK derive even greater benefit from their investment
    in our products."



     

    About Signiant

    Used by the world's top content creators and
    distributors, Signiant is the market leader in intelligent file movement
    software for the media and entertainment industry. The company's powerful
    software suite optimizes existing enterprise network infrastructure and media
    technologies to ensure secure digital media exchanges, workflow efficiency and
    superior user experiences. Headquartered in Burlington, MA, with offices around
    the world, today Signiant connects tens of thousands of media professionals in
    more than 50 countries. For more information, visit www.signiant.com.



    Contact
    Information




    • Media
      Contacts:

      Lisa Clark

      VP of Marketing

      Signiant

      +1 781 221 4021

      Email
      Contact




      Mary Kae Marinac

      MKM Corporate Communications

      +1 978 685 3136

      Email
      Contact





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