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January 31, 2013, 12:30 pm
Software Automatically Routes User-Generated Video, Audio and Text for Transcode and Delivery to Network of NRK Broadcast and Web Outlets
BURLINGTON, MA--(Marketwire - Jan 22, 2013) -
Signiant, the market leader in intelligent file movement software for media and
entertainment, today announced that Norway's national broadcaster NRK has
launched an innovative file-based workflow solution for publishing field and
user-generated content with superior speed and automation across all of NRK's
broadcast and Web outlets. Combining the strengths of Signiant's accelerated
Managers+Agents™, Media Exchange™ and Media Shuttle™ software, the application
known as TIPS leverages an innovative broadcast automation platform built for
NRK by local integrator Mediateket to expedite remote coverage of last summer's
As the broadcast networks continue to seek
new, more efficient ways to tackle the massive volumes of valuable content
being generated by social sharing and mobile devices, NRK's advanced broadcast
automation platform and TIPS application for handling user-generated video,
audio and text demonstrate how Signiant's software is helping broadcasters and
other media service providers to deliver a step-change in process efficiency.
With TIPS a producer or journalist can define
how, where and when user-generated news content best fits into their operations
-- and with a press of a button, use Signiant's accelerated file transfer
software to move content through a process where it is metatagged, transcoded
if needed, and sent to downstream destinations, including a Media Asset
Management (MAM) system for archiving. For example, a :20 second video clip of
a fire might be routed to breaking TV news, a package news feature for later
airing, and the Web. All content is documented and tracked, making it easier
for journalists to annotate story packages and find user content for other
"Signiant helped us to create one of the
most advanced automated news workflows in the world, where we avoid
time-consuming repetitive tasks, expedite content movement and give our staff
the tools to use the wealth of user-sourced content to create engaging news
packages across all our media properties," said Rune Hagberg, Solutions
Architect at NRK. "During the Olympics, Signiant's solution proved its
power for greatly accelerating content delivery, and now that we are
integrating it with a host of mission-critical broadcast systems, it has become
a vital part of our operations infrastructure."
Signiant's Managers+Agents software includes
powerful file-based workflow modeling and administration features that are
designed to orchestrate the time-consuming tasks of preparing material for
distribution and playout, including ingest, quality screening, virus scan,
update scheduling, transcoding and MAM archiving. Signiant allows media
organizations to exchange content and metadata files with other users, systems
and applications regardless of geographic location or file size. Agents
installed on the sending and receiving ends manage and track content movement
centrally to certify delivery.
"File-based workflows present tremendous
opportunities for efficiencies, but as we know many gaps remain in the
workflow, particularly with user-generated content coming to broadcasters in so
many different formats," said David Nortier, General Manager, Signiant
EMEA. "TIPS is only one of many initiatives at NRK where Signiant's
software has made it faster and easier for journalists to upload and assemble
stories and reuse content across NRK's diverse operations. We are delighted to
support their vision for the broadcast automation platform of the future, and
look forward to helping NRK derive even greater benefit from their investment
in our products."
Used by the world's top content creators and
distributors, Signiant is the market leader in intelligent file movement
software for the media and entertainment industry. The company's powerful
software suite optimizes existing enterprise network infrastructure and media
technologies to ensure secure digital media exchanges, workflow efficiency and
superior user experiences. Headquartered in Burlington, MA, with offices around
the world, today Signiant connects tens of thousands of media professionals in
more than 50 countries. For more information, visit www.signiant.com.
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