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February 6, 2013, 11:59 am
The post boutiques new cost + time efficient service enables clients to work with its accomplished team of colorist in real-time - without leaving there office.
New Art Miami has launched a pioneering remote color grading service, taking its one-stop seamless approach to editorial, VFX, 3D animation, color grading, finishing and audio post production to the next level. The innovative service provides clients with virtual access to real-time sessions with the company’s skilled color grade team, while eliminating the expense and time of travelling to the Miami-based facility.
New Art bringing clients and their colorist together in ‘live,’ real time sessions that enable clients to watch, interact, and participate in the creative process from their computers, with matched color parameter, or on tablets, or smart phone. Sessions are accessed via Internet from multiple locations using secure password logins.
“Our remote color grading service provides a project that doesn’t have room in its budget for travel expenses, with the opportunity to work with our multi-talented colorists, Oscar Martinez and Patrick Desfayes - without every leaving their office,” says Demetrio Bilbatua, New Art’s President/CEO.
“It also provides local clients with the convenience of accessing the same high-caliber service, technology and talent that we offer in-house, without having to get in their cars or block travel time into their schedules.”
The remote color grading process begins after production, with the client sending files and their EDL to New Art Miami. Files are then ingested to the facility’s non-linear color correction system, and their color grader performs a monitor calibration of the client’s viewing reference station. New Art’s team establishes a voice connection via Skype or phone, and then begins a real-time nonlinear color grading session.
Remote color grading delivers the same quality as in-house session – and goes through the same process - matching the color temperature of footage from multiple camera, balancing out levels from scene to scene, using the nuisances of the craft to create or enhance the desired mood of each scene, getting rid of noise, correcting soft areas and achieving precise control of color and contrast by utilizing window isolation. The final product is equal to the quality that clients are accustomed to when leaving an in-house session.
After the session is completed, New Art’s colorist posts selected files to an FTP for download and use. They retain a copy to allow further correction or alternate versions to be created, or to follow through, providing editorial, finishing and/or audio services. (The company is currently fine-tuning a Remote Editorial Services, which it plans to launch later this year.)
“Clients are amazed at the level of convenience and flexibility our remote capabilities bring to the color grading phases of their projects, and how seamlessly it integrates into their work day,” says Bilbatua. “And, by eliminating the cost and time spent traveling, working remotely allows project that never had the budget to come to New Art for color grading to step up the production value of their content.”
“Our remote color grading service delivers the quality and service that the industry has come to expect from New Art Miami, while eliminating the substantial out-of-pocket costs and time normally associated with traveling to Miami,” adds Bilbatua. “It was designed to anticipate the every-changing needs of today’s clients – and refine the role of a seamless workflow for commercial, corporate, music video and web-based video content.”
ABOUT NEW ART MIAMI:
New Art Miami is a creative service provider offering Editorial, VFX, 3D animation, color grading, finishing and audio for spots, broadcast content, music video and all platforms of visual media. Our team is committed to providing dynamic, flexible and innovative solutions that cross platforms and exceed expectations. Technical specs and formats supported by New Art’s Remote Color Grading system can be downloaded from www.newartmiami.com/remote-color-correction, or contacted at 305.857.0350 for additional information on the services.
November 23, 2016, 4:14 pm
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde
November 17, 2016, 11:23 am
‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.
October 13, 2016, 12:59 pm
Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market
October 13, 2016, 12:51 pm
The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.
July 22, 2016, 7:02 am
VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.
June 22, 2016, 10:15 am
HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma
June 22, 2016, 10:02 am
Cut to a contagious beat by Tom Pastorale of The Colonie, “Looking Good," a PSA for the American Academy of Dermatology” takes a light-hearted approach to a serious issue. The :30 spot opens with a portly middle-aged man sprightly dancing around the bathroom with a towel wrapped around his waist, occasionally pausing to strike a comical pose in the mirror as he admires himself - while the VO stresses the importance of men examining their skin for signs of melanoma.
January 30, 2016, 9:35 pm
Burrell Communications partnered with editor Bob Ackerman, and the team at The Colonie, on a multi-platform campaign introducing Toyota's 2016 RAV4 Hybrid. The integrated series of broadcast commercials, web spots and video vignettes features Keegan-Michael Key (‘MADTV,’ ‘Comedy Central,’ ‘Key & Peele’ and ‘Playing House’) as a wacky yet well-informed driving instructor determined to shatter his skeptical students' misconceptions about hybrid vehicles.
November 24, 2015, 10:18 pm
The Colonie's partners' - creative editors Brian Sepanik and Bob Ackerman and executive producer Mary Caddy - shared commitment to a talent-driven approach to growing their business model has served it well. A complement of skill sets, aesthetic sensibilities, and a passion for experimenting and pushing boundaries sets the company’s editors, assistant editors, graphic designers, visual effects artists - and even its interns - apart from the crowd.
October 28, 2015, 3:57 pm
The Colonie editor Brian Sepanik and his team recently joined forces with 71 Degrees North to provide editorial, finishing and design services for ‘Happy Hour,’ a short film written, directed and co-produced by Martin Rodahl. The film, which premiered at the Little RockFilm Festival, is the most recent of a diverse mix of commercials, documentaries and films that editor Brian Sepanik has collaborated on with Rodahl and his production company over the years.
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