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  • Who's who in post production quiz

    Who's who in post production quiz

    February 22, 2013, 7:42 am
    Part of the deal for me to be an official blogger at next week’s BVE2013 in London is for me to have at least two blog posts mentioning the event. This is the second. Given my recent popular post on how Apple defines itself I wondered whether TV and film post production companies are good...

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  • Other Postings By Member

    • Recent Alex4D posts on Medium
      EDITING

      Recent Alex4D posts on Medium

      November 30, 2016, 5:23 am
      ‘Apple’s ProApps team should get their heads into the Cloud’ For post production, Apple might be able to infiltrate media organisations via everyone except the post-production team. At some point when writers, researchers, producers and directors ask why the work they’ve already done in Final Cut needs to be transferred to a ‘professional system like Avid (or Premiere)’ — post people won’t be able to come up with a good enough argument. ‘New video distribution mod...

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    • Avid no longer going after mid-market and individu
      EDITING

      Avid no longer going after mid-market and individu

      October 15, 2016, 2:33 pm
      It looks like Avid Technology are changing their strategy. The old strategy was described in a May 2015 video (no need to enter your information just click 'Submit' to see the video): get larger proportions of what they call Tier 2 and Tier 3 markets -The $3.1bn business and institutions market and the $1.8bn individual creatives market. Now they are talking about capturing more of the workflow in Tier 1. CEO Louis Hernandez Jr. appeared on CNBC's Mad Money show with Jim Cramer: ...

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    • Recent updates to my Alex4D Facebook page
      EDITING

      Recent updates to my Alex4D Facebook page

      September 9, 2016, 9:17 am
      I've been adding of links and articles to my public Final Cut Pro X page on Facebook. Here are links to some of them: 26 July: A 360° film I shot on a Kodak PixPro SP360 4K Rig: It shows a pilot and principal scientist Professor Alex Rogers taking a submersible from the #BaslineExplorer, the Nekton Mission deep ocean research ship, down to the Atlantic ocean floor 30 miles off the coast of Bermuda 10 August: Another 360° film: The rule with VR video: keep the camera still. We ma...

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    • Apple WWDC 2016 Announcements and Post Production
      EDITING

      Apple WWDC 2016 Announcements and Post Production

      June 14, 2016, 12:14 pm
      Every year at their Worldwide Developer Conference Apple presents some of their plans relevant to software and hardware developers at a keynote presentation. Here are my notes and links from the 2016 keynote. The main screen and the webcast stream didn’t have the normal 16:9 ratio. It was wider at the Cinemascope ratio of 1:2.40. Could this be a hint that a future Apple-branded display will have a 21:9 (1:2.33) aspect ratio? New Name As iOS will reach version 10 this Autumn and OS X h...

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    • Apple App Store Subscriptions and iMovie/Final Cut
      EDITING

      Apple App Store Subscriptions and iMovie/Final Cut

      June 9, 2016, 9:16 am
      Apple has announced that developers making apps for sale in the iOS, Apple TV and Mac app stores can now offer subscription pricing for any app: Starting this fall, apps in all categories on the App Store will be eligible to offer in-app purchases for auto-renewable subscriptions to services or content. Users enjoy the reliability that comes with subscribing to a service that they love, and the experience must provide ongoing value worth the recurring payment for an auto-renewable subscri...

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    • FCPX Creative Summit 2016 Provisional Schedule - M
      EDITING

      FCPX Creative Summit 2016 Provisional Schedule - M

      June 8, 2016, 10:35 am
      The provisional schedule for October’s FCPX Creative Summit is now available. Interesting: Instead of last year’s 90 minute presentation given twice to two groups, the schedule shows a 60 minute ‘General Address’ followed by a choice between 90 minute breakout sessions: 2:00 – 3:00pm General Address: The Future (Apple Campus) 3:00 – 4:30pm Apple Session Breakouts (Apple Campus) What could Apple be talking about in these sessions which would mean attendees would have to ch...

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    • Blackmagic Fusion 8.1: A new VR video option for A
      VFX

      Blackmagic Fusion 8.1: A new VR video option for A

      June 8, 2016, 10:35 am
      This week Blackmagic Design announced a new version of Fusion, their high-end compositing application. The good news for Avid Media Composer users is that Fusion version 8.1 works with with Fusion Connect 8.1: This software adds the Fusion Connect for Avid plug-in that is compatible with Avid edit systems, so you can send any clip or stack of clips from an Avid Media Composer timeline directly into Fusion or Fusion Studio. Now Avid editors can have access to Fusion’s powerful 3D compo...

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    • Xsend Motion - Send Final Cut Pro X timelines to A
      EDITING

      Xsend Motion - Send Final Cut Pro X timelines to A

      June 7, 2016, 4:08 pm
      For those who used Final Cut Pro Studio before 2011, a very popular feature request for Final Cut Pro X is the ability to send clips to Apple Motion. Motion can be used for the kind of more advanced motion graphics tasks. Post production file format translation supremo Wes Plate has made Automatic Duck Xsend Motion. Iain Anderson’s review at Mac Pro Video: Despite the excellent integration between FCP X and Motion, this critical piece has always been missing and often been requested. F...

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    • Apple’s structure editing patent
      EDITING

      Apple’s structure editing patent

      June 7, 2016, 9:19 am
      While editors wait for the next big Final Cut Pro X update, I hope the Apple ProApps team will implement some of the ideas in their ‘structure editing’ patent. Here’s my old writeup of the patent they applied for in 2009 on fcp.co: Most people think that the editor’s job is ‘to cut out the bad bits’ in individual scenes. Many are surprised to discover that editors commonly change and improve storytelling by changing story structure. As many film and TV makers consider that str...

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    • Apple’s patent for applying effects to clips wit
      EDITING

      Apple’s patent for applying effects to clips wit

      June 7, 2016, 9:19 am
      The name of patent 9,240,215 may be ‘Editing operations facilitated by metadata,’ but it is about applying effects to roles in Final Cut Pro X: For example, several clips may be assigned one audio role of "Dialog", "Music", or "SFX". A process  then provides one or more user interface controls. These user interface controls are also associated with the tagged clips. That is, the user interface controls are associated so that these controls can be used to display or modify prope...

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