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May 27, 2011, 9:46 am
Upon my return from NAB, I dove straight into post on a set of regional commercials for Hy-Vee, a Midwest grocer. I’ve worked with this client, agency and director for a number of years and all previous projects had been photographed on 35mm, transferred to Digital Betacam and followed a common, standard definition post workflow. The new spots featured celebrity chef Curtis Stone and instead of film, Director/DP Toby Phillips opted to produce the spots using the ARRI ALEXA.
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