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July 19, 2011, 11:15 pm
Wild(child) Editorial + Sister Company Resident Expand Their Sign A National Rep For The US Hispanic Market
Wild(child) Editorial/NY and Resident Creative Studio, its creative production/CGI sister company, have signed Isabel Echeverry for national representation in US Hispanic market.
Echeverry, who heads up Kontakto Reps/Miami, will introduce the award winning Flatiron-based companies and their collaborative staff of editors, designers, directors, CGI artists, and creative directors to the national Hispanic advertising community.
With the signing of Kotakto Reps, editor Yvette Pineyro, owner and founder of both the veteran cutting house and seamless, full service creative production company, takes her open-architecture collaborative companies’ business models to the next level, marking the launch of a pro-active marketing effort focused on positioning Wild(child) as Resident as innovative, cost-effective one-stop creative resource for the US Hispanic media content on a national scale.
"Over the years Wild(child) and Resident have built reputation as both a top-caliber New York editorial house and creative production/design/CGI creative resource - both in the US general and Hispanic markets with an impressive roster of fresh, innovative work which has earned us numerous awards, " notes Pineyro, a third generation filmmaker of Cuban heritage
"Up until now we’ve grown organically, and have never made a real effort to expand our Hispanic client base outside of the northeast. Isabel gives us the ability to reach out to agencies and corporations from coast to coast and introduce them to our global aesthetic, accomplished talent and full-service, one-stop capabilities. We’re thrilled to be working with her."
Pineyro has achieved a unique balance with global creative resources without boundaries that have attracted high-profile work from both the Hispanic and general markets. A member of The National Minority Supplier Development Council (NMSDC) The Women's Business Enterprise National Council (WBENC), and The Central Contract Registration (CCR.gov), maintaining a diverse international staff of talent with an aesthetic that is as relevant to their Hispanic client-base, as well as the general market, has been her mission since she launched Wild(child) 16-years ago.
"Yvette’s Cuban heritage and appreciation of multi-cultural talent has shaped her as an editor, and has been key to Wild(child) and Resident’s ability to attract a prestigious roster of Hispanic work and build a reputation as high-end creative resource in this market," notes Echeverry. "As their first US Hispanic rep I’m thrilled to have the opportunity to introduce them to this industry on a national scale."
About Wild(child) Editorial:
Wild(child) Editorial is a NYC-based creative boutique with an award-winning roster of in-house editors complimented by a select roster of global talent that offers advertising agencies and content creators in the general and multicultural arenas the ability to connect with a wide range of cultures and styles. We provide a full range of postproduction services – from rough-cut editorial through completion - for commercials as well as music videos, films, broadcast programming and emerging media.
The veteran editorial company’s recent work includes spots for Nike, Verizon, Givenchy, Candies, Time Warner, Frontier Airlines, P&G, Wendy’s, USA Network, as well feature films, such as Al Pacino’s acclaimed film, Wilde Salome, which will be presented with the Glory Award at the 2011 Venice Film Festival, and the feature film City Island, starring Andy Garcia which won the Tribeca Audience Award.
About Resident Creative Studio:
Resident is a creative consortium where a multi-disciplined collective of top-caliber international design-driven talent specializing VFX, photorealistic CG, motion graphics, live-action production, interactive and emerging media provide clients with a seamless, open-architecture creative environment, from concept through completion. The ability to collaborate with Wild(child) Editorial in an open-architecture creative environment allows the two companies to take their shared created vision from concept to the completion of a project. Resident’s roster of work includes spots for Avon, Heineken, Verizon, Pepsi, Max Factor, Remington, Time Warner, and Vitamin Water; Music Videos include Coldplay, Kanye West, Jay Z, Kenna and Lupe Fiasco.
Contacts: Wild(child) Editorial + Resident Creative Studio: US Hispanic Market: Isabel Echeverry (email@example.com,) 786-275-6555. Wild(child) Editorial (www.wildchildpost.com) Executive producer Elissa Muddell, firstname.lastname@example.org, 212.725.5333. Resident Creative Studio (www.weareresident.com) Director of Development Liz Ludden email@example.com, 212.683.7377. NY General Market contact for Wild(child) Editorial and Resident: Roxanne and Co, firstname.lastname@example.org, 212.679.9797
October 13, 2016, 12:59 pm
Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market
October 13, 2016, 12:51 pm
The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.
July 22, 2016, 7:02 am
VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.
June 22, 2016, 10:15 am
HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma
June 22, 2016, 10:02 am
Cut to a contagious beat by Tom Pastorale of The Colonie, “Looking Good," a PSA for the American Academy of Dermatology” takes a light-hearted approach to a serious issue. The :30 spot opens with a portly middle-aged man sprightly dancing around the bathroom with a towel wrapped around his waist, occasionally pausing to strike a comical pose in the mirror as he admires himself - while the VO stresses the importance of men examining their skin for signs of melanoma.
January 30, 2016, 9:35 pm
Burrell Communications partnered with editor Bob Ackerman, and the team at The Colonie, on a multi-platform campaign introducing Toyota's 2016 RAV4 Hybrid. The integrated series of broadcast commercials, web spots and video vignettes features Keegan-Michael Key (‘MADTV,’ ‘Comedy Central,’ ‘Key & Peele’ and ‘Playing House’) as a wacky yet well-informed driving instructor determined to shatter his skeptical students' misconceptions about hybrid vehicles.
November 24, 2015, 10:18 pm
The Colonie's partners' - creative editors Brian Sepanik and Bob Ackerman and executive producer Mary Caddy - shared commitment to a talent-driven approach to growing their business model has served it well. A complement of skill sets, aesthetic sensibilities, and a passion for experimenting and pushing boundaries sets the company’s editors, assistant editors, graphic designers, visual effects artists - and even its interns - apart from the crowd.
October 28, 2015, 3:57 pm
The Colonie editor Brian Sepanik and his team recently joined forces with 71 Degrees North to provide editorial, finishing and design services for ‘Happy Hour,’ a short film written, directed and co-produced by Martin Rodahl. The film, which premiered at the Little RockFilm Festival, is the most recent of a diverse mix of commercials, documentaries and films that editor Brian Sepanik has collaborated on with Rodahl and his production company over the years.
October 8, 2015, 6:11 pm
The Colonie’s editing, visual FX and design capabilities were recently tapped by Tandem Inc. for a comedic live-action/CGI spot for GrubHub. The :30 commercial, entitled ‘Winner Picks Lunch,’ pits two co-workers against each other in fast-paced game of ping pong with high stakes – the winner decides what they will order for lunch. The male co-worker suggests a different type of food with each lob, only to have his suggestions shot down by his colleague as she returns the ball.
September 15, 2015, 12:29 pm
The Colonie showcased the full range of its editorial, visual effects and postproduction services in a McDonald’s spot that creates a fun, carnival ride mood to generate excitement about its new touch-screen Kiosk ordering system, introduced in select locations across the country.
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