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July 19, 2011, 11:15 pm
Wild(child) Editorial + Sister Company Resident Expand Their Sign A National Rep For The US Hispanic Market
Wild(child) Editorial/NY and Resident Creative Studio, its creative production/CGI sister company, have signed Isabel Echeverry for national representation in US Hispanic market.
Echeverry, who heads up Kontakto Reps/Miami, will introduce the award winning Flatiron-based companies and their collaborative staff of editors, designers, directors, CGI artists, and creative directors to the national Hispanic advertising community.
With the signing of Kotakto Reps, editor Yvette Pineyro, owner and founder of both the veteran cutting house and seamless, full service creative production company, takes her open-architecture collaborative companies’ business models to the next level, marking the launch of a pro-active marketing effort focused on positioning Wild(child) as Resident as innovative, cost-effective one-stop creative resource for the US Hispanic media content on a national scale.
"Over the years Wild(child) and Resident have built reputation as both a top-caliber New York editorial house and creative production/design/CGI creative resource - both in the US general and Hispanic markets with an impressive roster of fresh, innovative work which has earned us numerous awards, " notes Pineyro, a third generation filmmaker of Cuban heritage
"Up until now we’ve grown organically, and have never made a real effort to expand our Hispanic client base outside of the northeast. Isabel gives us the ability to reach out to agencies and corporations from coast to coast and introduce them to our global aesthetic, accomplished talent and full-service, one-stop capabilities. We’re thrilled to be working with her."
Pineyro has achieved a unique balance with global creative resources without boundaries that have attracted high-profile work from both the Hispanic and general markets. A member of The National Minority Supplier Development Council (NMSDC) The Women's Business Enterprise National Council (WBENC), and The Central Contract Registration (CCR.gov), maintaining a diverse international staff of talent with an aesthetic that is as relevant to their Hispanic client-base, as well as the general market, has been her mission since she launched Wild(child) 16-years ago.
"Yvette’s Cuban heritage and appreciation of multi-cultural talent has shaped her as an editor, and has been key to Wild(child) and Resident’s ability to attract a prestigious roster of Hispanic work and build a reputation as high-end creative resource in this market," notes Echeverry. "As their first US Hispanic rep I’m thrilled to have the opportunity to introduce them to this industry on a national scale."
About Wild(child) Editorial:
Wild(child) Editorial is a NYC-based creative boutique with an award-winning roster of in-house editors complimented by a select roster of global talent that offers advertising agencies and content creators in the general and multicultural arenas the ability to connect with a wide range of cultures and styles. We provide a full range of postproduction services – from rough-cut editorial through completion - for commercials as well as music videos, films, broadcast programming and emerging media.
The veteran editorial company’s recent work includes spots for Nike, Verizon, Givenchy, Candies, Time Warner, Frontier Airlines, P&G, Wendy’s, USA Network, as well feature films, such as Al Pacino’s acclaimed film, Wilde Salome, which will be presented with the Glory Award at the 2011 Venice Film Festival, and the feature film City Island, starring Andy Garcia which won the Tribeca Audience Award.
About Resident Creative Studio:
Resident is a creative consortium where a multi-disciplined collective of top-caliber international design-driven talent specializing VFX, photorealistic CG, motion graphics, live-action production, interactive and emerging media provide clients with a seamless, open-architecture creative environment, from concept through completion. The ability to collaborate with Wild(child) Editorial in an open-architecture creative environment allows the two companies to take their shared created vision from concept to the completion of a project. Resident’s roster of work includes spots for Avon, Heineken, Verizon, Pepsi, Max Factor, Remington, Time Warner, and Vitamin Water; Music Videos include Coldplay, Kanye West, Jay Z, Kenna and Lupe Fiasco.
Contacts: Wild(child) Editorial + Resident Creative Studio: US Hispanic Market: Isabel Echeverry (firstname.lastname@example.org,) 786-275-6555. Wild(child) Editorial (www.wildchildpost.com) Executive producer Elissa Muddell, email@example.com, 212.725.5333. Resident Creative Studio (www.weareresident.com) Director of Development Liz Ludden firstname.lastname@example.org, 212.683.7377. NY General Market contact for Wild(child) Editorial and Resident: Roxanne and Co, email@example.com, 212.679.9797
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