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  • Interview with Noise Industries Niclas Bahn

    Interview with Noise Industries Niclas Bahn

    August 23, 2011, 11:32 am
    As part of our month long August give away, we have an interview with Niclas Bahn from Noise Industries, who donated FxFactory Pro for us to give to members of our community. We talked via email about their products and goals for future products.

    Can you tell me a little about Noise Industries's background, how it was founded and how it became an industry leader as a plugin support for film editors?

    Noise Industries was founded in December 2004 and we released our first product, Factory Tools, in the summer of 2005. Factory Tools was designed to work on the Avid AVX platform and was bundled by Avid with Media Composer and other AVX compatible hosts. In 2006 we took what we learned and started from scratch and built FxFactory, which was designed to work with FxPlug, Apple's new plugin API that was making it's debut in Final Cut Pro with FCP 5.1.2.

    There are a couple things that I think resulted in FxFactory being a success with Final Cut users.

    - Price: We priced our products very competitively. Many competitors still charge thousands of dollars for a basic set of filters.

    - Speed: We focused exclusively on the Mac platform, which allowed us to take advantage of some great GPU accelerated technologies available only on MacOS. FxFactory was the first major plugin product to have GPU acceleration.

    - Diversity: FxFactory is more than just a set of plugin-- it is a platform that we designed so that others could build plugins easily for Final Cut Pro, Motion and After Effects. We now have 12 different companies and individuals that build products on the FxFactory platform.
    Can you tell me a bit about your own professional background and how that influences your work at Noise Industries?

    I have a degree in computer science, economics and business. I have worked for another software startup and had other IT related jobs prior to Noise Industries. At Noise Industries, I have found a job that I truly enjoy, which I think influences everything I do here positively.
    Can you give our readers an overall sense of what FxFactory Pro includes, what it's capable of and some of the projects it's been used on?

    FxFactory Pro is a very diverse set of 170+ filters, transitions and generators for Final Cut Pro, Motion and After Effects. It is large collection of tools that includes blurs, distortions, glows, sharpen and stylization filters, as well as lots of transitions.

    A full list of FxFactory Pro plugins can be found here.

    Our customer base ranges from major broadcasters and advertising agencies, to Fortune 500 corporations, to wedding videographers and prosumers.
    What are the main differences between FxFactory and FxFactory Pro?

    FxFactory is the free plugin platform that we developed. You can install it free of charge, and it is the engine that runs all the plug-in products that we and our partners develop.

    At this point we have 12 companies and 40+ products on the FxFactory platform.

    FxFactory Pro is a commercial set of 170+ filters, transitions and generators that is built on the FxFactory platform, and retails for $399 on our Noise Industries Site.
    How are you currently working with FCPX and FCP7 in terms of the updates and major changes editors are seeing?

    All our products are already fully supported in Motion 5 and continue to be available in Final Cut Pro 6, 7 - Motion 3, 4 - After Effects 8, 9, 10 and Final Cut Express 4. We are still working on getting all our plugins to work in Final Cut Pro X, but most of the FxFactory Pro plugins are already available in Final Cut Pro X today.
    Are you planning to open up FxFactory for Avid?

    There are currently no plans of bringing FxFactory to Avid.
    Is there anything exciting on the horizon from Noise Industries that you can tell us about?

    We are working on a new product with Tim Dashwood, who developed the Stereo3D Toolbox plugin for stereoscopic editing / finishing in Final Cut Pro, Motion and AE.

    The new product is called Stereo3D CAT and is an on-location calibration and analysis system that removes all of the complexities associated with stereoscopic 3D camera calibration in production.
    Fun question I ask everyone I interview: What is your favorite guilty pleasure film to watch?

    Arnold's best film - Pumping Iron

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  • Other Postings By Member
    • Editing the Oscar Nom. How to Survive a Plague
      EDITING

      Editing the Oscar Nom. How to Survive a Plague

      February 23, 2013, 5:14 pm
      This episode we have our OSCAR special, with Woody Richman and Tyler walk, the editors of the Academy Award Nominated film How To Survive a Plague.

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    • History of Editing Technology
      EDITING

      History of Editing Technology

      November 27, 2012, 8:38 am
      Put together by Enriched Books and Art of the Guillotine, here's the history of Editing Technology.

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    • Adventures In Post-Production
      EDITING

      Adventures In Post-Production

      July 12, 2012, 12:36 pm
      Around 2010, while preparing for a 31-city tour with Clay Blackmore and my business partner Jeff Medford, I discovered Tiffen Dfx post-production filters. To be honest, at first impression, I wasn't drawn to this system — I was pretty obsessed with Apple's Color, and doing color correction right inside Adobe Premiere.

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    • Editor's Technique Infographic
      EDITING

      Editor's Technique Infographic

      September 20, 2011, 11:49 am
      There are many infographics out there, but none for film editors. So I teamed up with Nina from Nina's EDL and created one. Enjoy!

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    • POST CHAT TONIGHT ONLINE
      EDITING

      POST CHAT TONIGHT ONLINE

      May 25, 2011, 6:31 pm
      If you are wanting to chat with some of the top film editors in the world there will be a Post Chat tonight via Twitter.

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    • Adobe CS5 Education DVD Review
      EDITING

      Adobe CS5 Education DVD Review

      April 29, 2011, 12:22 pm
      The future of education in the field of film and television is going to be extremely interesting. I've been teaching film editing for a few years now and one thing that is constantly a problem is time. For example, in the class I am about to begin teaching Monday, I have a total of 42 hours to teach everything I can about post. Not just editing, not just sound, not just FX but everything! This includes technology, techniques and theories.

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    • What The Odessa Steps look like Today
      EDITING

      What The Odessa Steps look like Today

      March 19, 2011, 9:52 am
      I was on a site that was showing google map markings of film locations and they were missing Battleship Potemkin. So I searched for Odessa Steps and here's what I found.

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    • Working with Composers
      EDITING

      Working with Composers

      January 27, 2011, 11:37 am
      Requested by a user, I was asked to come up with some information for working with composers.

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    • A Gift For Editors
      EDITING

      A Gift For Editors

      December 25, 2010, 8:26 am
      Ken Sallows, A.S.E., the great Australian film editor, sent the original opening to In the Blink of an Eye. Here's the story behind it and the pdf.

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    • Editing's Future is Unwritten
      EDITING

      Editing's Future is Unwritten

      August 31, 2010, 1:16 pm
      So, you’ve viewed The Arcade Fire video directed by Chris Milk and edited, yes edited, by Livio Sanchez. When I first viewed this music video my mouth fell to the floor, when I viewed it again I couldn’t help but think about Ronald Bergan’s biography about Sergei Eisenstein titled: Eisenstein: A Life in Conflict. In this book there is a brief an idea Eisenstein had about how viewers should view the screen.

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