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  • Sherri

    CRASH+SUES Goes Off-Road With Polaris Spot

    August 29, 2011, 1:13 am
    Editor Sue Shanahan cuts a second spot the ATV maker and SUE takes color correction to the next level in her new DigitalVision-Based Color Suite
    CRASH+SUES colorist SUE demonstrated her expertise in the company’s new color suite with a rugged outdoors spot for Polaris Industries, the number one maker of ATVs and side-by-sides.
    (http://crash-sues.com/cp/PR/ClientQTs/BreadthofProduct_NFA.mov



    The vignette-style commercial showcases the “Breadth of Product” Polaris offers and highlights several models in the environments they were designed for. The spot opens with the company’s trail-dominating legend, the Sportsman XP 850, cutting through a path in the woods to join other Polaris off-road vehicles in a high-country clearing. Next, the voiceover spotlights the new Ranger 500 EFI, driving into a barn, busy with farm chores, that launches a new group of value-minded Polaris workhorses. It closes with hunters in camouflage driving a Ranger XP 800, the vehicle that heads up a new team of hard-working hunting machines. The tag line, “Polaris: Hardest working, smoothest riding,” brings home the commercial’s message.



    “Breadth of Product” was shot on location on a Sony HDCAM SR 4:4:4. Additional stills of sky and clouds were captured with Canon’s EOS 5D Mark II and used for the time-lapse sky scenes.



    Assistant colorist Matthew Jensen loaded all the footage onto the Galaxy Aurora SAN, and from there everything was logged and given to C+S editor Carrie Shanahan.



    C+S award-winning colorist, SUE, notes, “The original footage was exposed to give me the greatest flexibility for color correction in post. But, as a result, the dailies looked a bit flat. Because we had already captured the forage, the client was able to come into the color suite, and start working on fine-tuning the color looks before the spot was cut – which gave us a head-start when final edit was approved.”



    Our clients, The Integer Group’s Robert Stocking and Ned Connelly, wanted slightly different looks for the different seasons of the year. For the hunting scenario, we first tried going warm and fall-like tones, and then a cool silvery look,” SUE recalls. “We liked the cooler look, but ended up brightening and warming it slightly. We also changed the color of several of the vehicles, making two red ones green.”



    The spot marked the first time that SUE employed the tracking and matting software on her new Digital Vision Nucoda Film Master color correction system.



    “This is new technology and I’m still experimenting with it, but this project really showed what this system brings to the table,” says SUE. “The difference between the ‘befores’ and ‘afters’ is quite impressive. All the scenes had the blackest parts lifted to show detail on the underside of the vehicles; in addition we paid special attention to the skies and made subtle tweaks on the product color.”



    Adam Celt tracked in product supers for the three shots that had dynamic camera moves.  Mark Anderson create the other static supers. Carrie Shanahan, who edited the original: 30 spot, recently cut a :60 version for the client.



    CRASH+SUES is an award-winning creative post and visual effects company specializing in the seamless integration of animation, FX, motion design, color correction, creative editing, finishing and multimedia services.  For additional information, contact executive producer Nathan Keech at 612.338.7947 or visit crashandsues.com.
    # # #



    CREDITS:



    CLIENT/PRODUCT: Polaris Industries
    TITLE: "Breadth of Products"
    LENGTH: :30 + :23/7 broadcast spots (plus :60 version)



    AD AGENCY: The Integer Group/Denver
    Director of Integrated Production: Robert Stocking
    Associate Creative Director: Ned Connolly
    Account Director: Keith Shifrin



    PRODUCTION: Streetlight Films/LA
    DIRECTOR/DP: Nigel Simpkiss/London
    DP: Ben Joiner/London
    LINE PRODUCER: Matthew Lynch/LA
    EXECUTIVE PRODUCER:Taylor Pinson/LA



    EDITORIAL + POST: CRASH+SUES/MN
    www.crash-sues.com
    Executive Producer: Nathan Keech
    Online Editor: Ryan Wheeler
    Assistant Editor: Matthew Kroese
    Editor: Carrie Shanahan
    Colorist: SUE
    Junior Colorist: Matthew Jensen
    Flame Artist: Adam Celt



    AUDIO POST COMPANY: Echo Boys/MN
    Music: Echo Boys
    Sound Designer: Tom Lecher
    MIX: Ross Nelson
    PRODUCER: Sara Davidson

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  • Other Postings By Member

    • Sherri
      VFX

      UTÖKA, A Concept thru Post Creative Agency, Opens

      November 20, 2017, 1:48 pm
      UTÖKA, an Atlanta-based creative agency, has opened its doors. The end-to-end company brings a deep understanding of the nuances of a brand’s culture and goals to its approach to developing strategic visual concepts that guide its team through the production and post-production process.

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    • Sherri
      EDITING

      The Colonie Promotes Jimmy Helm to Editor

      July 21, 2017, 7:35 am
      The Colonie, the Chicago-based editorial, visual effect, motion graphics shop, has announced the promotion of Jimmy Helm to editor. Helm, an innovative and adept talent, honed his craft working with The Colonie’s senior editors on a wide range of projects over the past seven-years. Most recently, Helm has been managing ongoing social media work with Facebook, Inc. and conceptualizing and editing short format advertisements.

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    • Sherri
      EDITING

      The Colonie's Bob Ackerman Cut McDonald's Spot

      June 28, 2017, 10:35 am
      Chicago: We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.

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    • Sherri
      EDITING

      he Colonie Cuts McDonald’s Spot, ‘My Place' Fo

      February 25, 2017, 10:04 am
      The Agency Teams Up with STORY Director Blair Hayes and The Colonie Editor Bob Ackerman for A Spot That Showcases a Series of Real-Life Scenarios To Deliver A Message About Community

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    • Sherri
      EDITING

      The Colonie Cuts McDonald’s Spot, ‘My Place'

      February 25, 2017, 10:00 am
      The Agency Teams Up with STORY Director Blair Hayes and The Colonie Editor Bob Ackerman for A Spot That Showcases a Series of Real-Life Scenarios To Deliver A Message About Community

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    • Sherri
      EDITING

      The Colonie Cuts ‘In Bed With' Web Music Series

      November 23, 2016, 4:14 pm
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde

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    • Sherri
      EDITING

      ‘In Bed With’ Series Turns Ford Pickup into Ve

      November 17, 2016, 11:23 am
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.

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    • Sherri
      EDITING

      The Colonie Cuts spot for Toyota Corolla 2017

      October 13, 2016, 12:59 pm
      Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market

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    • Sherri
      EDITING

      The Colonie Revs Up for Toyota Corolla 2017

      October 13, 2016, 12:51 pm
      The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.

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    • Sherri
      EDITING

      The Colonie Cuts Blue Point Brewing Co. Spot

      July 22, 2016, 7:02 am
      VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.

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