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  • Sherri

    CRASH+SUES Goes Off-Road With Polaris Spot

    August 29, 2011, 1:13 am
    Editor Sue Shanahan cuts a second spot the ATV maker and SUE takes color correction to the next level in her new DigitalVision-Based Color Suite
    CRASH+SUES colorist SUE demonstrated her expertise in the company’s new color suite with a rugged outdoors spot for Polaris Industries, the number one maker of ATVs and side-by-sides.
    (http://crash-sues.com/cp/PR/ClientQTs/BreadthofProduct_NFA.mov



    The vignette-style commercial showcases the “Breadth of Product” Polaris offers and highlights several models in the environments they were designed for. The spot opens with the company’s trail-dominating legend, the Sportsman XP 850, cutting through a path in the woods to join other Polaris off-road vehicles in a high-country clearing. Next, the voiceover spotlights the new Ranger 500 EFI, driving into a barn, busy with farm chores, that launches a new group of value-minded Polaris workhorses. It closes with hunters in camouflage driving a Ranger XP 800, the vehicle that heads up a new team of hard-working hunting machines. The tag line, “Polaris: Hardest working, smoothest riding,” brings home the commercial’s message.



    “Breadth of Product” was shot on location on a Sony HDCAM SR 4:4:4. Additional stills of sky and clouds were captured with Canon’s EOS 5D Mark II and used for the time-lapse sky scenes.



    Assistant colorist Matthew Jensen loaded all the footage onto the Galaxy Aurora SAN, and from there everything was logged and given to C+S editor Carrie Shanahan.



    C+S award-winning colorist, SUE, notes, “The original footage was exposed to give me the greatest flexibility for color correction in post. But, as a result, the dailies looked a bit flat. Because we had already captured the forage, the client was able to come into the color suite, and start working on fine-tuning the color looks before the spot was cut – which gave us a head-start when final edit was approved.”



    Our clients, The Integer Group’s Robert Stocking and Ned Connelly, wanted slightly different looks for the different seasons of the year. For the hunting scenario, we first tried going warm and fall-like tones, and then a cool silvery look,” SUE recalls. “We liked the cooler look, but ended up brightening and warming it slightly. We also changed the color of several of the vehicles, making two red ones green.”



    The spot marked the first time that SUE employed the tracking and matting software on her new Digital Vision Nucoda Film Master color correction system.



    “This is new technology and I’m still experimenting with it, but this project really showed what this system brings to the table,” says SUE. “The difference between the ‘befores’ and ‘afters’ is quite impressive. All the scenes had the blackest parts lifted to show detail on the underside of the vehicles; in addition we paid special attention to the skies and made subtle tweaks on the product color.”



    Adam Celt tracked in product supers for the three shots that had dynamic camera moves.  Mark Anderson create the other static supers. Carrie Shanahan, who edited the original: 30 spot, recently cut a :60 version for the client.



    CRASH+SUES is an award-winning creative post and visual effects company specializing in the seamless integration of animation, FX, motion design, color correction, creative editing, finishing and multimedia services.  For additional information, contact executive producer Nathan Keech at 612.338.7947 or visit crashandsues.com.
    # # #



    CREDITS:



    CLIENT/PRODUCT: Polaris Industries
    TITLE: "Breadth of Products"
    LENGTH: :30 + :23/7 broadcast spots (plus :60 version)



    AD AGENCY: The Integer Group/Denver
    Director of Integrated Production: Robert Stocking
    Associate Creative Director: Ned Connolly
    Account Director: Keith Shifrin



    PRODUCTION: Streetlight Films/LA
    DIRECTOR/DP: Nigel Simpkiss/London
    DP: Ben Joiner/London
    LINE PRODUCER: Matthew Lynch/LA
    EXECUTIVE PRODUCER:Taylor Pinson/LA



    EDITORIAL + POST: CRASH+SUES/MN
    www.crash-sues.com
    Executive Producer: Nathan Keech
    Online Editor: Ryan Wheeler
    Assistant Editor: Matthew Kroese
    Editor: Carrie Shanahan
    Colorist: SUE
    Junior Colorist: Matthew Jensen
    Flame Artist: Adam Celt



    AUDIO POST COMPANY: Echo Boys/MN
    Music: Echo Boys
    Sound Designer: Tom Lecher
    MIX: Ross Nelson
    PRODUCER: Sara Davidson

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  • Other Postings By Member

    • Sherri
      EDITING

      The Colonie Cuts ‘In Bed With' Web Music Series

      November 23, 2016, 4:14 pm
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, and video director, Jake Brusha, celebrates music in a whole new way, by bringing bands and banter together in the bed of an old pickup. Currently airing on the ‘In Bed With’ website and YouTube, the show’s raw, authentic tone is set by stripped down performances of an eclectic mix singer/songwriters. Mudd and Brusha tap the talents of editor Keith Kristinat, out of The Colonie, and sound recorde

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    • Sherri
      EDITING

      ‘In Bed With’ Series Turns Ford Pickup into Ve

      November 17, 2016, 11:23 am
      ‘In Bed With,’ a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.

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    • Sherri
      EDITING

      The Colonie Cuts spot for Toyota Corolla 2017

      October 13, 2016, 12:59 pm
      Burrell Communications Calls Upon Cutter Bob Ackerman & the Creative Editorial Boutique’s Team for ‘I Do,’ An Upbeat Commercial With a Contemporary Feel Tailored to its Young African American Target Market

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    • Sherri
      EDITING

      The Colonie Revs Up for Toyota Corolla 2017

      October 13, 2016, 12:51 pm
      The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for ‘I Do,’ a broadcast spot introducing the 2017 Toyota Corolla. Creative editor, Bob Ackerman took the automaker’s tagline, ‘Let’s Go Places,’ and ran with it. Fast-paced cuts and editing effects helped create an upbeat message that celebrates the bold creativity of both the new Corolla, as well as its target audience - today's ‘on-the-go’ generation of young African Americans adults.

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    • Sherri
      EDITING

      The Colonie Cuts Blue Point Brewing Co. Spot

      July 22, 2016, 7:02 am
      VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold.

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    • Sherri
      EDITING

      The Colonie Cuts Comedic and Hard-Hitting PSAs for

      June 22, 2016, 10:15 am
      HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique’s Full Roster of Services forthe American Academy of Dermatology’s Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma

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    • Sherri
      EDITING

      "Looking Good" A Comedic PSA Cut By The Colonie

      June 22, 2016, 10:02 am
      Cut to a contagious beat by Tom Pastorale of The Colonie, “Looking Good," a PSA for the American Academy of Dermatology” takes a light-hearted approach to a serious issue. The :30 spot opens with a portly middle-aged man sprightly dancing around the bathroom with a towel wrapped around his waist, occasionally pausing to strike a comical pose in the mirror as he admires himself - while the VO stresses the importance of men examining their skin for signs of melanoma.

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    • Sherri
      EDITING

      The Colonie's Bob Ackerman Cuts Toyota Campaign

      January 30, 2016, 9:35 pm
      Burrell Communications partnered with editor Bob Ackerman, and the team at The Colonie, on a multi-platform campaign introducing Toyota's 2016 RAV4 Hybrid. The integrated series of broadcast commercials, web spots and video vignettes features Keegan-Michael Key (‘MADTV,’ ‘Comedy Central,’ ‘Key & Peele’ and ‘Playing House’) as a wacky yet well-informed driving instructor determined to shatter his skeptical students' misconceptions about hybrid vehicles.

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    • Sherri
      EDITING

      The Colonie’s Editors + Designs Take The Spotlig

      November 24, 2015, 10:18 pm
      The Colonie's partners' - creative editors Brian Sepanik and Bob Ackerman and executive producer Mary Caddy - shared commitment to a talent-driven approach to growing their business model has served it well. A complement of skill sets, aesthetic sensibilities, and a passion for experimenting and pushing boundaries sets the company’s editors, assistant editors, graphic designers, visual effects artists - and even its interns - apart from the crowd.

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    • Sherri
      EDITING

      Brian Sepanik Cuts 'Happy Hour'

      October 28, 2015, 3:57 pm
      The Colonie editor Brian Sepanik and his team recently joined forces with 71 Degrees North to provide editorial, finishing and design services for ‘Happy Hour,’ a short film written, directed and co-produced by Martin Rodahl. The film, which premiered at the Little RockFilm Festival, is the most recent of a diverse mix of commercials, documentaries and films that editor Brian Sepanik has collaborated on with Rodahl and his production company over the years.

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