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January 18, 2012, 5:37 pm
n The Heels of His Highly Acclaimed Spots For Volkswagen and Norte Beer, Diego Panich Makes The Move To New York And Joins Wild(child)’s Roster Of Commercial Editors
New York: The recent wave of lauds from US ad media and Facebook viewers for Volkswagen’s ‘Duel,’ and Norte Beer’s ‘Photoblocker’– two spots with original points of view and clever, unconventional approaches to storytelling – attest to the universal appeal of the fresh artistic sensibility that Diego Panich brings to the commercial arena. Cut by Diego Panich, one of Argentina’s premiere editors, the spots showcase a breathe of talent long recognized by Wild(child) Editorial, the New York company that forged a relationship with Panich and has been representing him in the US since 2009. Yvette Pineyro, who founded her company as a creative resource for global editorial talent, has announced that Panich will make the move to New York in January to join her award-winning Flatiron-based editorial boutique.
“I’m always looking for creative talent to complement Wild(child)’s global roster of editors,” says Pineyro. “Diego is an extraordinary multi-dimensional talent who brings a level of emotion and power to his editing that makes him a perfect fit with the US commercial market. Diego brings an incredible rhythm to
his work that draws from his background as a musician, and his quirky sense of humor translates to a range of comedic storytelling – from subtle, dry wit to over-the-top funny.”
“This has been a banner year for Diego – his work has been showcased in a steady stream of high-profile spots, including ‘Rock City “ featuring Lenny Kravitz and ‘Rabbit’ starring Kate Moss for Basement, and two commercials featuring actor Hugh Jackman in Lipton Ice Tea’s new campaign,” Pineyro adds. “And now the recent accolades the Volkswagen and Norte Beer spots have received, and recognition in Creativity’s ‘Top 20 Spots’ (‘Photobuster’) and Adweek’s ‘Spot Of The Day’ (‘Duel.’)
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel to showcase the dry humor of an unexpected storyline about a driver’s experience with the auto-assist
parking feature during a standoff over a parking spot. Luciano Podcaminsky, the internationally acclaimed director of the new Volkswagen spot, (represented in the US by Landia and Radical Media,) has a long collaborative relationship with Diego, and once again tapped into his talents for this commercial. Panich found the pulse of the story, and brought his wry sense of humor and dead-on timing to the shaping of the scenario into a captivating story that can almost stand alone as humorous short-form entertainment - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces another piece of technological wizardry – a ‘smart’ beer cooler wit sensors that can detect a camera flash and generates a flash of its own that ruins the photo – ensuring that an undesirable photo of the beer drinker won’t find its way to the social network. The spot takes place in a club where just such an attempt to infringe on the privacy of a patron enjoying a Norte Beer is thwarted by the devise – and once again Panich’s gift for crafting stories with wit and humor comes through.
“I’m looking forward to moving to New York and partnering with agency creatives in the US,” says Panich. “I’m also very excited about working at Wild(child) Editorial. Yvette and I have forged a great relationships, and I couldn’t imagine working at a company more vested in bringing a global perspective to the US commercial arena.”
Diego Panich's is an acclaimed editor working in the national and global commercial arena. His roster of work includes award-winning spots for Peugeot and Gatorade, Rabbit, starring supermodel Kate Moss and Rock Star City, featuring music icon Lenny Kravitz – both for Basement. Panich’s high-profile commercial Nike Surgery, garnered a Bronze Clio in 2008, and his spot for MTV, entitled Father + Daughter, was awarded the Cannes Silver Lion. Most recently the editor lent his talents to Lipton Ice Teaʼs newest global spot, Join The Dance, featuring actor Hugh Jackman and directed by Luciano Podcaminsky out of @Radical/Stink, NY
About Wild(child) Editorial:
Wild(child) Editorial is a NYC-based creative boutique with an award-winning roster of in-house editors complimented by a select roster of global talent. Its diverse talent offers advertising agencies and content creators in the general and multicultural arenas the ability to connect with a wide range of cultures and styles.
April 5, 2018, 3:24 pm
The Addition of Wiemer Expands The Creative Company's Diverse Roster of In-House Talent and Provides Chicago and Detroit Agencies and Brands with Access to An Award-Winning Creative Editor
February 21, 2018, 2:14 pm
The End-to-End Creative House Goes to Bat for The Global Sporting Goods Company Providing Concept, Creative Direction, Live-Action Production, CGI, Motion Graphics & Editing Services for Its Technology-Driven Message
February 9, 2018, 5:52 pm
The Editorial, VFX, Motion Design House Responds To Uptick in Broadcast and Social Media Work with the Hirings and Promotions, Kicking off the New Year with An Expanded Range of Offerings
January 10, 2018, 6:42 pm
UTÖKA CCO, Ed Dye, has announced that motion designer Charlie Erholm has joined his recently launched Atlanta-based creative agency. The design-driven boutique adds Erholm to a multi-disciplined team with a collaborative approach to developing visual identity-driven brand strategies and concepts that provide direction for the crafting of compelling deliverables across multiple platforms.
December 22, 2017, 8:26 am
This year Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.
December 21, 2017, 3:13 pm
This holiday season Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a thoughtfully designed, disruptive presentation that breaks through the clutter.
November 20, 2017, 1:48 pm
UTÖKA, an Atlanta-based creative agency, has opened its doors. The end-to-end company brings a deep understanding of the nuances of a brand’s culture and goals to its approach to developing strategic visual concepts that guide its team through the production and post-production process.
July 21, 2017, 7:35 am
The Colonie, the Chicago-based editorial, visual effect, motion graphics shop, has announced the promotion of Jimmy Helm to editor. Helm, an innovative and adept talent, honed his craft working with The Colonie’s senior editors on a wide range of projects over the past seven-years. Most recently, Helm has been managing ongoing social media work with Facebook, Inc. and conceptualizing and editing short format advertisements.
June 28, 2017, 10:35 am
Chicago: We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.
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