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March 28, 2012, 4:14 pm
It's hard to talk about software in 2012 without mentioning "the cloud". You've seen the ads from sofware vendors asking what your cloud strategy is? With all this hype, it's worth taking a look at the state of cloud video editing and the promise it could hold for Professional Video Editors.
January 26, 2016, 2:21 pm
The no-cost marker importer represents the very easiest way for editors to work with client feedback, directly in their Adobe Premiere Pro timeline
January 22, 2015, 2:52 pm
Receiving feedback on your work is a critical part of your creative and technical development as an editor. However, it can sometimes be difficult to find someone who is both willing and able to provide the constructive, knowledgeable, and thoughtful feedback necessary to aid your growth.
One of the reasons I started my company, EditStock, was to help solve this problem. An online resource for editors and aspiring editors looking to practice their craft, EditStock not only offers a divers...
November 17, 2014, 12:46 pm
There are a number of great reasons to caption online video.
It creates a great web video experience for the deaf or hard of hearing. Whether you are creating video for entertainment, education, or marketing, why would you want to alienate a part of your potential audience.
Your captioning files can be translated and used to reach audiences around the globe.
Adding transcripts to your videos helps with search engine optimization and discoverability of your work, as the content is more...
October 21, 2014, 1:12 pm
Have you ever finished your edit, uploaded your rendered video to ScreenLight to share it with your client only to discover that the thumbnail is a black frame? Well step right up because those days are over. That's right, you can now set a custom video thumbnail by simply scrubbing the video. In this post I will walk you through the steps.
Read more »
Have you ever finished your edit, uploaded your rendered video to ScreenLight to share it with your client only ...
October 21, 2014, 9:36 am
Quick Transitions are a simple way to speed up the editing process. You probably already use the "\" key to open up Quick Transitions to set a dissolve. But do you know you can access nearly any transition you use from here?
When you open up Quick Transitions there are a few default options. These are a little different depending on the version of Media Composer you are running but they should include at least: Dissolve, Film Dissolve, Film Fade, Fade to Color, Fade from Color and Dip ...
October 17, 2014, 4:46 am
Quick Transitions are a simple way to speed up the editing process. You probably already use the "\" key to open up Quick Transitions to set a dissolve. But do you know you can access nearly any transition you use from here?
When you open up Quick Transitions there are a few default options. These are a little different depending on the version of Media Composer you are running but they should include at least: Dissolve, Film Dissolve, Film Fade, Fade to Color, Fade from Color and Dip ...
October 16, 2014, 4:36 am
So, you have a bunch of video and you want to edit it together into something that tells a story — you're going to need some video editing software. Which video editing software you ultimately choose is going to depend on a number of factors ranging from what capabilities you need to how much you are willing to spend. To the extent that it helps, we'll break the contenders down into categories.
These days, professional video editing software often means one of Avid Media Composer, Ado...
October 12, 2014, 5:30 pm
So, you have a bunch of video and you want to edit it together into something that tells a story — you're going to need some video editing software. Which video editing software you ultimately choose is going to depend on a number of factors ranging from what capabilities you need to how much you are willing to spend. To the extent that it helps, we'll break the contenders down into categories.
These days, professional video editing software often means one of Avid Media Composer, Ado...
October 2, 2014, 2:11 pm
Looking for a few more keyboard shortcuts to improve your productivity? Try adding Option (Opt) or Alt to a keyboard command in Avid Media Composer and see what happens. Opt/Alt+Z, X and C are three of my favorites.
Read more »
Looking for a few more keyboard shortcuts to improve your productivity? Try adding Option (Opt) or Alt to a keyboard command in Avid Media Composer and see what happens. Opt/Alt+Z, X and C are three of my favorites.
Lift, Extract a...
September 22, 2014, 12:42 pm
Photo: stevegarfield License: Creative Commons
In my last post, I covered how outdoor clothing company Patagonia uses video to engage visitors and drive sales.
But because Patagonia is a large retailer, their business might not look like your business. You might be wondering whether their tactics can work in your niche.
That’s why this case study focuses on a completely different kind of business. You’ll see how, Hubspot, an incredibly successful B2B software company, is usi...
Gordon sits down with Jeffrey Ford and Matthew Schmidt to discuss the editing of Endgame.
Gordon sits down with Spencer Averick to discuss editing "When They See Us" and his working relationship with Ava D ...
Lawrence Jordan joins Gordon to discuss editing, 2-pop, and his new venture Master the workflow.
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