Welcome to AOTG.com

Sign up free

Be a part of a unique online community that connects post production professionals and film academics worldwide.

You'll have access to personalize your news feed, access to Live Post Talks and much more. Contribute to the community by posting interesting post production content.

Member Login

Social Login!

Not a Member? Sign Up!

(minimum 3 characters)
I agree with the Terms of Use and Privacy Policy
To receive account info and prevent it landing in your spam folder, add info@aotg.com as an email contact.

  • Christine

    HPA Becomes The Hollywood Professional Alliance

    February 13, 2015, 7:49 pm
    Move underlines role as the leading trade organization for industry professionals across the content production, finishing, distribution through archive lifecycle
    (Indian Wells, CA) - The Hollywood Post Alliance (HPA®), the trade association serving the professional community of businesses and individuals providing expertise, support, tools and infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content, announced today that the organization has become The Hollywood Professional Alliance. The announcement was made during the association's 21st Annual HPA Technology Retreat currently underway in Indian Wells, California. HPA will continue to serve as the organization's acronym.

    The Hollywood Post Alliance, whose traditional focus on the needs of the post production service industry, has helped to lead the conversation on the impact of the changing face of content creation and media. Over the course of the past two decades, the post production industry has been at the center of the most dynamic, technical and creative changes impacting the entertainment industry. These advances include camera technologies, visual effects, 3D, editing platforms, content security, creative collaboration technologies, display, content delivery and archive. The Board of Directors of the HPA undertook renaming the organization to reflect this dynamic environment. The Board believes that the new name will serve its current membership and welcome an ever-widening constituency.

    Leon Silverman, President of the HPA, said of the transition, "The mission of the HPA will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working. We believe that Professional is more inclusive and more accurately encompasses the creative talent, content holders, global infrastructure of services, as well as new and emerging platforms and processes that stretch from idea to display. The time has come to acknowledge the evolution of 'post,' and to focus on the professional community creating and executing the vision from a broad base of expertise."

    The HPA is in the midst of a consolidation with The Society of Motion Picture and Television Engineers® (SMPTE®), which is expected to be finalized in March of this year. Under the terms of that merger, the HPA will remain an independent organization, while fully collaborating on the many issues and interests they share. Barbara Lange, Executive Director of SMPTE, noted, "We are enthusiastic about the new name and brand for HPA. There is great symmetry between HPA and SMPTE members who share technical expertise, creative vision, and the companies who make the content and the process possible. While there is some commonality in our memberships, each organization brings new audiences and voices to the conversation. We look forward to continuing our close relationships with the HPA and its members as our organizations continue to push forward into the future." 

    The major annual HPA events, The HPA Tech Retreat and The HPA Awards, are set to continue as Hollywood Professional Alliance events. New branding for the HPA will be unveiled in April 2015. President Silverman and the current Board of the HPA will remain in place.

    Silverman concluded, "This change is more about the interdependence of many professional disciplines rather than us defocusing on post production. In fact, there is more post production today than at any time in the past. It's simply that post has moved upstream of traditional 'finishing' workflows directly into production and is increasingly involved in optimizing content over a new and exciting array of distribution channels and platforms. We feel that the new 'HPA' can help broaden the dialogue and provide support for industry professionals working and serving across a much broader collaborative media ecosystem."

    # # #

    Media Contact:
    ignite strategic communications
    p: 818.980.3473
    Christine Purse, chris@ignite.bz

    • Report
    • Share
    • Save

    Share this posting

  • Other Postings By Member


    Newest From Aotg.com
    Stay Informed
    • Mail List

      E-Mail Newsletter

      Choose what Post News gets sent directly to your E-Mail, daily or weekly.

    • Apple iOS Mobile App

      AOTG App for iOS

      Get your post news on your favourite Apple device, when you want it where you want it.

    • Android Mobile App

      AOTG App for Android Devices

      Get your post news on your favourite Android device with the AOTG Android App.