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  • Press Release

    Source Digital & ToyMakerz Offer Content Discovery

    April 20, 2017, 1:19 pm
    Cloud-based Engagement Platform Makes Everyone a Toymaker for Custom Vehicle Show

    PHILADELPHIA, APRIL 20, 2017 - Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, announces it has entered into an agreement with the Velocity Network's hit show ToyMakerz  to build a fully synchronous companion app experience for season 2 premiering in the fall of 2017. The app leverages Source Digital's innovative SourceSync.io platform, which will allow viewers to further immerse themselves in TV and OTT episodes of ToyMakerz, a program focused on the creation of "one-off" specialized vehicles.

    Source Digital is creating a companion screen experience that allows for monetizing ToyMakerz spin on motor tech gear and toys for big boys - and girls! - within the program content, such as content as a storefront for fulfillment, brand and product engagement, content discovery, and even branded VR Easter eggs. To design and build the experience-supporting app, Source Digital has partnered with the renowned Branding + Creative group of Broadway Video, a global media and entertainment company.

    "Getting in at the ground floor of the production was the ideal scenario for maximizing Source's marketing tech," says Hank Frecon, CEO, Source Digital.  "By working with ToyMakerz in the early stages of the show's production, we're able to create an unlimited opportunity for viewers to discover show related content based on personal experiences. Limitations in technology have previously been an issue in giving viewers these personalization options. With the Source IP at its core, the app will let viewers specifically select what they are watching and will allow for a much wider range of options around discovery when in sync mode."

    By creating a companion screen experience to the programming, Source Digital is applying its SourceSync.io platform to not only create a completely new revenue stream around branding and products for ToyMakerz, but also to provide an advanced viewer engagement strategy. While watching, viewers will be able to further immerse themselves in the program to discover additional details of each episode. 

    "Our viewers are all ToyMakerz at heart and they know that when our team is building, it requires many factors to be considered and a solid crew of varying types of skills," says Eric Harryman, Executive Producer of ToyMakerz. "Having another level of depth to our programming lets us immerse the viewer in a way that has only been dreamed about. The 1-2 combination of extended story-telling combined with extended monetization and exposure for our brands is really needed in today's world of programming." 
     
    Allowing the viewer-activated personalized experiences across any screen exemplifies what Source Digital and its SourceSync.io platform does. Smart content creation via metadata as the foundation is a force that can bring consumer engagement to new heights. This next wave of marketing tech enhances the search and discovery experience for consumers, ultimately improving customer engagement and loyalty by making their content personal.

    About Source Digital
    Source Digital (www.sourcedigital.net) specializes in content monetization strategies letting viewers dive deeper into their favorite programs. Industry-leading experts developed the Source Digital platform, offering a data driven, cloud-based engagement platform connecting a new generation of content viewers. The platform allows content owners to design and fulfill personalization and monetization strategies against their broadcast or streamed programs directly connecting to viewers, allowing them to instantly access and discover related experiences from their favorite device - smart phone, tablet, computer and TV.

    About ToyMakerz
    Toymakerz (www.Toymakerz.com) embodies the modern definition of its title...unique toys for big boys. The eight part, one-hour episodes are based on the life and creations of David Ankin, CEO of Toymakerz LLC. Based in Reidsville, North Carolina, Ankin, a former stunt man, motorcycle racer and custom vehicle fabricator, stars with a diverse supporting cast that includes other Nationally renowned toymakers and celebrity personalities. The series will appeal to audiences who not only love wrench turning and fabrication, but those fans who want to see the vehicles driven to their limits. Toymakerz will take the audience outside the shop to experience these machines in action - on the track, on the street, and in your face. 

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  • Other Postings By Member

    • Press Release
      VFX

      Minnesota Vikings Launch App Using dotstudioPRO

      September 19, 2017, 11:55 am
      dotstudioPRO, a leading online video platform that directly delivers streaming video to OTT, announces that the Vikings Now apps launched on the dotstudioPRO platform for streaming to connected devices.

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    • Press Release
      SOUND

      RTW PARTNERS WITH NIXER TO DISTRIBUTE PD-DANTE

      September 18, 2017, 7:28 am
      RTW, a leading vendor of visual audio meters and monitoring devices, announces a global distribution partnership with Nixer Pro Audio and its PD-Dante.

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    • Press Release
      EDITING

      Source Digital Patents Content Fingerprinting Tech

      September 15, 2017, 8:14 am
      Source Digital, a technology and services company specializing in monetization through direct attribution within content, content personalization strategies and content monitoring; today announced that it has been granted a patent on a method of audio fingerprinting, comprised of obtaining audio samples corresponding to energy characteristics within the content.

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    • Press Release
      VFX

      Miller's CompassX Series Launches at IBC 2017

      September 15, 2017, 7:22 am
      Miller Fluid Heads (Europe) Ltd., a leader in the production of innovative camera support solutions, announces the CompassX series, premiering at IBC 2017 (Stand 12.D30).

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    • Press Release
      SOUND

      Broadway Video’s Sue Pelino Wins Emmy Award

      September 12, 2017, 8:25 am
      The Television Academy announced the winners of the 69th Annual Primetime Emmy® Awards this past weekend. Sue Pelino of Broadway Video and the sound mixing team won the award for Outstanding Sound Mixing For A Variety Series Or Special for their work on the 2017 Rock & Roll Hall Of Fame Induction Ceremony that aired on HBO in April. Pelino served as re-recording mixer on the project.

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    • Press Release
      SOUND

      NUGEN Previews Batch Processing for Dolby at IBC

      September 12, 2017, 8:08 am
      NUGEN Audio, manufacturer of innovative and intuitive professional audio tools for high-end producers, post-production engineers and broadcasters, is showcasing a beta version of its AMB Dolby Module, the latest option for the AMB Audio Management Batch processor modular software, at IBC 2017 (Booth 8.D56).

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    • Press Release
      COLOR

      Cineo Lighting Introduces The Standard 410 at IBC

      September 7, 2017, 9:45 am
      Cineo Lighting, a leader in the production of lighting systems for the motion picture, television and broadcast industries, announces the Standard 410 (S410), premiering at IBC 2017 (Stand 12.D39).

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    • Press Release
      SOUND

      DPA Heats Up for Documentary

      September 5, 2017, 9:38 am
      When Nerio Gutierrez, co-owner of Madrid-based production company, Playground Estudio, was given the challenge of producing a documentary about Antarctica's view of the world, he knew he was going to be up against some of the most extreme weather conditions.

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    • Press Release
      SOUND

      DPA Captures Sound for Geordy Sincavage

      August 28, 2017, 12:40 pm
      As a foley mixer, Geordy Sincavage has worked on a variety of films and television series throughout his career, including The Revenant, and HBO original series' The Leftovers and Westworld.

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    • Press Release
      SOUND

      Wohler Takes a Ride in Dome Productions

      August 22, 2017, 8:11 am
      Dome Productions, one of North America’s leading production facilities providers for professional sports, has been a loyal customer of Wohler Technologies. The company has once again enlisted Wohler’s audio monitoring solutions, including its iAM-AUDIO and iAM-MIX units, for its new Vista production truck, which is designed around a complete 4K UHD HDR workflow.

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