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  • Press Release

    Source Digital & ToyMakerz Offer Content Discovery

    April 20, 2017, 1:19 pm
    Cloud-based Engagement Platform Makes Everyone a Toymaker for Custom Vehicle Show

    PHILADELPHIA, APRIL 20, 2017 - Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, announces it has entered into an agreement with the Velocity Network's hit show ToyMakerz  to build a fully synchronous companion app experience for season 2 premiering in the fall of 2017. The app leverages Source Digital's innovative SourceSync.io platform, which will allow viewers to further immerse themselves in TV and OTT episodes of ToyMakerz, a program focused on the creation of "one-off" specialized vehicles.

    Source Digital is creating a companion screen experience that allows for monetizing ToyMakerz spin on motor tech gear and toys for big boys - and girls! - within the program content, such as content as a storefront for fulfillment, brand and product engagement, content discovery, and even branded VR Easter eggs. To design and build the experience-supporting app, Source Digital has partnered with the renowned Branding + Creative group of Broadway Video, a global media and entertainment company.

    "Getting in at the ground floor of the production was the ideal scenario for maximizing Source's marketing tech," says Hank Frecon, CEO, Source Digital.  "By working with ToyMakerz in the early stages of the show's production, we're able to create an unlimited opportunity for viewers to discover show related content based on personal experiences. Limitations in technology have previously been an issue in giving viewers these personalization options. With the Source IP at its core, the app will let viewers specifically select what they are watching and will allow for a much wider range of options around discovery when in sync mode."

    By creating a companion screen experience to the programming, Source Digital is applying its SourceSync.io platform to not only create a completely new revenue stream around branding and products for ToyMakerz, but also to provide an advanced viewer engagement strategy. While watching, viewers will be able to further immerse themselves in the program to discover additional details of each episode. 

    "Our viewers are all ToyMakerz at heart and they know that when our team is building, it requires many factors to be considered and a solid crew of varying types of skills," says Eric Harryman, Executive Producer of ToyMakerz. "Having another level of depth to our programming lets us immerse the viewer in a way that has only been dreamed about. The 1-2 combination of extended story-telling combined with extended monetization and exposure for our brands is really needed in today's world of programming." 
     
    Allowing the viewer-activated personalized experiences across any screen exemplifies what Source Digital and its SourceSync.io platform does. Smart content creation via metadata as the foundation is a force that can bring consumer engagement to new heights. This next wave of marketing tech enhances the search and discovery experience for consumers, ultimately improving customer engagement and loyalty by making their content personal.

    About Source Digital
    Source Digital (www.sourcedigital.net) specializes in content monetization strategies letting viewers dive deeper into their favorite programs. Industry-leading experts developed the Source Digital platform, offering a data driven, cloud-based engagement platform connecting a new generation of content viewers. The platform allows content owners to design and fulfill personalization and monetization strategies against their broadcast or streamed programs directly connecting to viewers, allowing them to instantly access and discover related experiences from their favorite device - smart phone, tablet, computer and TV.

    About ToyMakerz
    Toymakerz (www.Toymakerz.com) embodies the modern definition of its title...unique toys for big boys. The eight part, one-hour episodes are based on the life and creations of David Ankin, CEO of Toymakerz LLC. Based in Reidsville, North Carolina, Ankin, a former stunt man, motorcycle racer and custom vehicle fabricator, stars with a diverse supporting cast that includes other Nationally renowned toymakers and celebrity personalities. The series will appeal to audiences who not only love wrench turning and fabrication, but those fans who want to see the vehicles driven to their limits. Toymakerz will take the audience outside the shop to experience these machines in action - on the track, on the street, and in your face. 

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  • Other Postings By Member

    • Press Release
      SOUND

      Wisycom Widens Wireless Reach at NAB 2017

      April 19, 2017, 12:58 pm
      Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, is expanding its wireless portfolio with the introduction of two brand new wideband antennas at NAB 2017 (Booth C856). Both the LBN2/LNN2 UHF Wideband Antenna and the LBP/LNP Wideband Antenna with Amplifier boost RF signals, resulting in a larger coverage area for its users.

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    • Press Release
      EDITING

      Broadway Video Addresses New Media Landscape

      April 19, 2017, 12:24 pm
      Broadway Video Expands Focus to Address Business Functions Of the New Media Landscape Combines Production and Delivery Services with Creative Expertise to Enhance Customer Engagement with Brands

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    • Press Release
      VFX

      Miller Camera Support Debuts Skyline 90 Fluid Head

      April 19, 2017, 7:26 am
      Miller Camera Support, LLC, a leader in the production of innovating camera support solutions, in collaboration with the Ronford Baker Engineering Company, known for its work with heavy-duty fluid heads and tripods in the cinema industry, announces the Skyline 90 Fluid Head, making its debut at NAB 2017 (Booth C7920).

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    • Press Release
      SOUND

      Pliant Technologies Promotes Art Gonzales

      April 18, 2017, 7:41 am
      Pliant Technologies, the new professional division of CoachComm, has promoted Art Gonzales to Market Development Manager. Gonzales served as Product Market Manager at CoachComm for two years prior to joining the Pliant team when the division was formed in 2016.

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    • Press Release
      VFX

      Miller Equipment Unveils New Website

      April 13, 2017, 12:50 pm
      Miller Camera Support Equipment, a leader in the production of innovating camera support solutions, announces a new website with a refined product search engine enabling customers to find a tripod system that will fit their exact needs.

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    • Press Release
      SOUND

      RTW Software Stays Level for Danny van Spreuwel

      April 12, 2017, 2:26 pm
      As a sound supervisor and sound re-recording mixer for film and television productions, Danny van Spreuwel understands the importance of proper sound level measurement. In order to monitor loudness levels effectively, Spreuwel relies on RTW's Masterclass Plug-Ins software.

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    • Press Release
      SOUND

      DPA Microphones Names New US Marketing Manager

      April 12, 2017, 1:35 pm
      DPA Microphones, a leading manufacturer of high-quality miniature microphone solutions for professional audio applications, is pleased to announce that Evan MacKenzie has joined the team as the new Marketing and Communications Manager for the United States.

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    • Press Release
      VFX

      Miller Goes Off-Road with Gavin Rawlings

      April 4, 2017, 12:29 pm
      Gavin Rawlings, director of photography and co-owner of Venture Films, uses Miller Camera Support Equipment, a leader in the production of innovating camera support solutions, to produce off-road travel programs, most recently season two of "LowRange," an Australian-based reality program that follows a team of adventurers as they explore the nearly two-and-a-half-million acres of the Australian Outback.

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    • Press Release
      SOUND

      Wohler Displays Multichannel IP Solutions at NAB

      April 4, 2017, 9:35 am
      Intuitive Options for a Wide Range of Signal Types

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    • Press Release
      SOUND

      RTW Names New Director of Sales & Marketing

      April 4, 2017, 8:45 am
      RTW, the market leader in visual audio meters and monitoring devices, is pleased to announce the appointment of Ulrike Lauterbach to the position of Director of Sales and Marketing. In her new role, Lauterbach will oversee all domestic and international sales activities, as well as marketing communications, tradeshows and digital media.

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