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  • Press Release

    Source Digital & ToyMakerz Offer Content Discovery

    April 20, 2017, 1:19 pm
    Cloud-based Engagement Platform Makes Everyone a Toymaker for Custom Vehicle Show

    PHILADELPHIA, APRIL 20, 2017 - Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, announces it has entered into an agreement with the Velocity Network's hit show ToyMakerz  to build a fully synchronous companion app experience for season 2 premiering in the fall of 2017. The app leverages Source Digital's innovative SourceSync.io platform, which will allow viewers to further immerse themselves in TV and OTT episodes of ToyMakerz, a program focused on the creation of "one-off" specialized vehicles.

    Source Digital is creating a companion screen experience that allows for monetizing ToyMakerz spin on motor tech gear and toys for big boys - and girls! - within the program content, such as content as a storefront for fulfillment, brand and product engagement, content discovery, and even branded VR Easter eggs. To design and build the experience-supporting app, Source Digital has partnered with the renowned Branding + Creative group of Broadway Video, a global media and entertainment company.

    "Getting in at the ground floor of the production was the ideal scenario for maximizing Source's marketing tech," says Hank Frecon, CEO, Source Digital.  "By working with ToyMakerz in the early stages of the show's production, we're able to create an unlimited opportunity for viewers to discover show related content based on personal experiences. Limitations in technology have previously been an issue in giving viewers these personalization options. With the Source IP at its core, the app will let viewers specifically select what they are watching and will allow for a much wider range of options around discovery when in sync mode."

    By creating a companion screen experience to the programming, Source Digital is applying its SourceSync.io platform to not only create a completely new revenue stream around branding and products for ToyMakerz, but also to provide an advanced viewer engagement strategy. While watching, viewers will be able to further immerse themselves in the program to discover additional details of each episode. 

    "Our viewers are all ToyMakerz at heart and they know that when our team is building, it requires many factors to be considered and a solid crew of varying types of skills," says Eric Harryman, Executive Producer of ToyMakerz. "Having another level of depth to our programming lets us immerse the viewer in a way that has only been dreamed about. The 1-2 combination of extended story-telling combined with extended monetization and exposure for our brands is really needed in today's world of programming." 
     
    Allowing the viewer-activated personalized experiences across any screen exemplifies what Source Digital and its SourceSync.io platform does. Smart content creation via metadata as the foundation is a force that can bring consumer engagement to new heights. This next wave of marketing tech enhances the search and discovery experience for consumers, ultimately improving customer engagement and loyalty by making their content personal.

    About Source Digital
    Source Digital (www.sourcedigital.net) specializes in content monetization strategies letting viewers dive deeper into their favorite programs. Industry-leading experts developed the Source Digital platform, offering a data driven, cloud-based engagement platform connecting a new generation of content viewers. The platform allows content owners to design and fulfill personalization and monetization strategies against their broadcast or streamed programs directly connecting to viewers, allowing them to instantly access and discover related experiences from their favorite device - smart phone, tablet, computer and TV.

    About ToyMakerz
    Toymakerz (www.Toymakerz.com) embodies the modern definition of its title...unique toys for big boys. The eight part, one-hour episodes are based on the life and creations of David Ankin, CEO of Toymakerz LLC. Based in Reidsville, North Carolina, Ankin, a former stunt man, motorcycle racer and custom vehicle fabricator, stars with a diverse supporting cast that includes other Nationally renowned toymakers and celebrity personalities. The series will appeal to audiences who not only love wrench turning and fabrication, but those fans who want to see the vehicles driven to their limits. Toymakerz will take the audience outside the shop to experience these machines in action - on the track, on the street, and in your face. 

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  • Other Postings By Member

    • Press Release
      SOUND

      Wisycom Provides Coverage for NYE in Times Square

      January 16, 2018, 10:21 am
      Company's High-Quality Products Stand Up to Frigid Temperatures

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    • Press Release
      SOUND

      CABSAT: RTW Shows Monitoring & Metering Products

      January 10, 2018, 8:57 am
      RTW, a leading vendor of visual audio meters and monitoring devices for professional broadcast, production, post production and quality control, will be exhibiting products at the Jampro Antennas Inc. stand (Z4-105) at CABSAT 2018 at the Dubai World Trade Center.

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    • Press Release
      VFX

      Miller Displays Latest Fluid Head at CABSAT 2018

      January 9, 2018, 2:36 pm
      Miller Tripods, a leader in the production of innovating camera support solutions, will display its new CompassX series (CX) at the Future Art Broadcast Trading L.T.D. stand (ZB5-B40) at CABSAT 2018.

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    • Press Release
      SOUND

      NUGEN Audio Helps Re-Recording Mixer Sreejesh Nair

      January 4, 2018, 10:12 am
      Throughout Sreejesh Nair's 15-year career as a re-recording mixer, he has elevated the sound of over 250 projects ranging from Bollywood, version mixes for Hollywood and several films including Bombay Velvet, Udta Punjab, NNOI and Gangs of Wasseypur, where he won the National Film Award. Sree believes it's vital to observe the emotion of each film to produce a balanced and expressive final mix.

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    • Press Release
      EDITING

      New Direction Positions dotstudioPRO as OTT Leader

      December 19, 2017, 9:57 am
      dotstudioPRO, a leading online video platform that delivers streaming video to multi-platforms, is expanding beyond a service provider to focus on strategic monetization initiatives for streaming video. By combining its core strength in content delivery with audience development, dotstudioPRO's clients can expand their reach on OTT and devices through distribution and syndication by using an OTT video network.

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    • Press Release
      SOUND

      NUGEN 2nd & 3rd Order Ambisonic Updates Available

      December 14, 2017, 12:52 pm
      NUGEN Audio announces that the latest updates to its Halo Upmix 3D Immersive Extension are now available.

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    • Press Release
      SOUND

      Wisycom Performs Audio Feats for Cirque du Soleil

      December 14, 2017, 12:19 pm
      When independent Sound Designer Jean-Michel Caron was tasked with the challenge of providing impeccable sound for the new Cirque du Soleil: VOLTA Big Top touring production, he knew that Wisycom would be the perfect fit. Caron relied heavily on the company's wireless microphone transmitters and receivers, and in-ear receivers for his wireless and RF needs.

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    • Press Release
      SOUND

      TSL Announces New MPA1 Mix SDI Audio Monitor

      December 13, 2017, 2:26 pm
      TSL Products, a leading broadcast equipment manufacturer, today announced the release of the new MPA1 Mix SDI audio monitor.

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    • Press Release
      SOUND

      Wohler Supplies CSS Group with iAM-AUDIO for CCTV

      December 12, 2017, 9:35 am
      When CCTV, China's major public broadcaster, launched an initiative to update its OB trucks to 4K, it turned to CSS Group to supply the most suitable equipment for the station's upgrade. For audio monitoring, CSS Group relied on its 15-year-relationship with Wohler Technologies, a leading manufacturer of video, audio and data monitoring solutions, to provide its high-quality audio signal monitoring and metering solutions.

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    • Press Release
      VFX

      ToyMakerz Show Launches New Digital Experience

      December 11, 2017, 10:04 am
      The wizards of building unique automotive toys, ToyMakerz, has partnered with the interactive experience pioneers at Source Digital to launch the ultimate ToyMakerz companion app and website for a complete digital experience that connects fans to exclusive behind-the-scenes content, specs about builds, and deals.

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