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  • Press Release

    Source Digital & ToyMakerz Offer Content Discovery

    April 20, 2017, 1:19 pm
    Cloud-based Engagement Platform Makes Everyone a Toymaker for Custom Vehicle Show

    PHILADELPHIA, APRIL 20, 2017 - Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, announces it has entered into an agreement with the Velocity Network's hit show ToyMakerz  to build a fully synchronous companion app experience for season 2 premiering in the fall of 2017. The app leverages Source Digital's innovative SourceSync.io platform, which will allow viewers to further immerse themselves in TV and OTT episodes of ToyMakerz, a program focused on the creation of "one-off" specialized vehicles.

    Source Digital is creating a companion screen experience that allows for monetizing ToyMakerz spin on motor tech gear and toys for big boys - and girls! - within the program content, such as content as a storefront for fulfillment, brand and product engagement, content discovery, and even branded VR Easter eggs. To design and build the experience-supporting app, Source Digital has partnered with the renowned Branding + Creative group of Broadway Video, a global media and entertainment company.

    "Getting in at the ground floor of the production was the ideal scenario for maximizing Source's marketing tech," says Hank Frecon, CEO, Source Digital.  "By working with ToyMakerz in the early stages of the show's production, we're able to create an unlimited opportunity for viewers to discover show related content based on personal experiences. Limitations in technology have previously been an issue in giving viewers these personalization options. With the Source IP at its core, the app will let viewers specifically select what they are watching and will allow for a much wider range of options around discovery when in sync mode."

    By creating a companion screen experience to the programming, Source Digital is applying its SourceSync.io platform to not only create a completely new revenue stream around branding and products for ToyMakerz, but also to provide an advanced viewer engagement strategy. While watching, viewers will be able to further immerse themselves in the program to discover additional details of each episode. 

    "Our viewers are all ToyMakerz at heart and they know that when our team is building, it requires many factors to be considered and a solid crew of varying types of skills," says Eric Harryman, Executive Producer of ToyMakerz. "Having another level of depth to our programming lets us immerse the viewer in a way that has only been dreamed about. The 1-2 combination of extended story-telling combined with extended monetization and exposure for our brands is really needed in today's world of programming." 
     
    Allowing the viewer-activated personalized experiences across any screen exemplifies what Source Digital and its SourceSync.io platform does. Smart content creation via metadata as the foundation is a force that can bring consumer engagement to new heights. This next wave of marketing tech enhances the search and discovery experience for consumers, ultimately improving customer engagement and loyalty by making their content personal.

    About Source Digital
    Source Digital (www.sourcedigital.net) specializes in content monetization strategies letting viewers dive deeper into their favorite programs. Industry-leading experts developed the Source Digital platform, offering a data driven, cloud-based engagement platform connecting a new generation of content viewers. The platform allows content owners to design and fulfill personalization and monetization strategies against their broadcast or streamed programs directly connecting to viewers, allowing them to instantly access and discover related experiences from their favorite device - smart phone, tablet, computer and TV.

    About ToyMakerz
    Toymakerz (www.Toymakerz.com) embodies the modern definition of its title...unique toys for big boys. The eight part, one-hour episodes are based on the life and creations of David Ankin, CEO of Toymakerz LLC. Based in Reidsville, North Carolina, Ankin, a former stunt man, motorcycle racer and custom vehicle fabricator, stars with a diverse supporting cast that includes other Nationally renowned toymakers and celebrity personalities. The series will appeal to audiences who not only love wrench turning and fabrication, but those fans who want to see the vehicles driven to their limits. Toymakerz will take the audience outside the shop to experience these machines in action - on the track, on the street, and in your face. 

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  • Other Postings By Member

    • Press Release
      SOUND

      Pliant Technologies Announces France Distributor

      May 25, 2017, 7:58 am
      Pliant Technologies, the professional intercom division of CoachComm, has named Pilote Films as its new distributor in France.

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    • Press Release
      SOUND

      DPA Microphones Introduces d:vice at InfoComm

      May 23, 2017, 1:46 pm
      DPA Microphones will debut its brand new d:vice™ MMA-A Digital Audio Interface and DSM6000 Microphone Base at InfoComm 2017 (Booth 6169).

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    • Press Release
      VFX

      Cineo Features Quantum c80 at Cine Gear Expo 2017

      May 22, 2017, 10:43 am
      At Cine Gear Expo 2017 (Booth S133), Cineo Lighting, a leader in the production of lighting systems for the motion picture, television and photography industries, will display its Quantum c80 (Qc80) full-gamut color lighting fixture.

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    • Press Release
      SOUND

      Pliant Showcases Smartboom Lite at Infocomm 2017

      May 18, 2017, 1:06 pm
      Pliant Technologies, the professional intercom division of CoachComm®, known for the revolutionary Tempest system and behind the innovative CrewCom® professional wireless intercom system, is displaying its compact SmartBoom LITE headset at InfoComm 2017 (Booth 5469). Accompanying the complete line of SmartBoom PRO headsets, the SmartBoom LITE series features exceptional comfort, audio quality, advanced features and design enhancements.

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    • Press Release
      SOUND

      NUGEN Audio Previews Updates for Halo Upmix at AES

      May 18, 2017, 9:22 am
      Core SWX, a leader in battery and charging solutions, now offers its entire product lineup, which includes batteries, chargers, lights and camera accessories, featured for sale at B&H Photo Video, the largest non-chain photo and video equipment store in the United States.

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    • Press Release
      VFX

      Miller Showcases Fluid Heads at BroadcastAsia

      May 17, 2017, 7:15 am
      Miller Camera Support Equipment, a leader in the production of innovating camera support solutions, will be showcasing its new range of arrowFX Fluid Heads and the Skyline 90 Fluid Head to the Asian market at BroadcastAsia 2017 (Booth 4K3-05).

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    • Press Release
      SOUND

      RTW Showcasing TM3 Series at BroadcastAsia 2017

      May 15, 2017, 8:11 am
      Company also set to introduce TM3 19-inch Rackmount Solution at this year's show

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    • Press Release
      SOUND

      DPA Flexes Its Muscle for The History Channel

      May 9, 2017, 11:09 am
      When Nico Ruderman, president and owner of Spinrad Sound, was named audio supervisor for the History Channel’s reality documentary, The Selection: Special Operations Experiment, he knew he was about to take on a grueling and demanding job. Ruderman would have 42 wireless lavs on a large campus and in a variety of extreme elements. In order to deliver unrivaled audio throughout the rigorous production, Ruderman relied on DPA Microphones’ d:screet™ 4061 Necklace and d:screet™ 4061 Miniature Ominid

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    • Press Release
      EDITING

      WorldStage Expands Product Offerings with Cineo

      May 9, 2017, 9:06 am
      Cineo Lighting, a leader in the production of lighting systems for the motion picture, television and photography industries, has announced that WorldStage Lighting, a division of full-service video, audio and lighting provider WorldStage, has expanded its inventory of Cineo Lighting equipment with HSX and new MavX units.

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    • Press Release
      SOUND

      RTW's MM3 Keeps the Beat Steady for Richard Devine

      May 9, 2017, 7:48 am
      For the past 20 years, revered Electronic Musician and Sound Designer Richard Devine has been recognized for creating complex rhythms and producing a layered and heavily processed sound, combining influences from glitch music to old and modern electronic music.

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