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  • The end of public advertising

    The end of public advertising

    August 11, 2017, 5:00 pm
    How much would you pay for all advertising to be removed from your view as you go about your daily life? All is it needs is the ability to interpolate what advertsing covers up, and replace all advertising with that.
    This TechCrunch article buries the lede:

    Facebook buys computer vision startup focused on adding objects to video

    Adding objects to video isn't as hard as removing objects, Facebook has bought a company that has that technology:

    Facebook has acquired a German company ...

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  • Other Postings By Member

    • Adobe discontinues Speedgrade, will live on as Ado
      COLOR

      Adobe discontinues Speedgrade, will live on as Ado

      August 23, 2017, 9:19 am
      Will all Adobe video applications end up as panels in Adobe Premiere? Adobe doesn't see the need to make an application dedicated to the colour grading process any more. Adobe have announced that they are discontinuing their Speedgrade colour grading application: Producing a separate application for color grading was born out of necessity some 35 years ago – it was never a desirable split from a creative perspective. I don’t think audio post people would say the same about pict...

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    • Who will define the immersive video experience fil
      EDITING

      Who will define the immersive video experience fil

      August 23, 2017, 9:17 am
      We have file formats and codecs to store 2D video as seen from a single point. Soon we will need ways recording light information in a 3D space, so immersed viewers will be able to move around inside and choose what to look at, and where to look from. In 1994 Apple tried to kick off VR on the Mac using an extension to their QuickTime video framework: QuickTimeVR. As with the Newton personal digital assistant, it was the right idea, wrong time. Today different are companies are hoping...

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    • Adobe Premiere and Final Cut Pro creator Randy Ubi
      EDITING

      Adobe Premiere and Final Cut Pro creator Randy Ubi

      August 22, 2017, 9:02 am
      SMPTE (The Society of Motion Picture & Television Engineers) have announced that former Adobe, Macromedia and Apple employee Randy Ubillos will be receiving the Workflow Systems Medal at the SMPTE 2017 Awards later this year. The Workflow Systems Medal, sponsored by Leon Silverman, recognizes outstanding contributions related to the development and integration of workflows, such as integrated processes, end-to-end systems or industry ecosystem innovations that enhance creativity, colla...

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    • 2017 iPhone 3D face scanner for ID unlock fast eno
      EDITING

      2017 iPhone 3D face scanner for ID unlock fast eno

      August 21, 2017, 9:13 am
      In reports coming from Asia it is rumoured that one of the iPhones Apple plans to announce later this year will have a face scanner that will allow users to unlock their phones without using a TouchID fingerprint scanner: The Korea Herald yesterday: The new facial recognition scanner with 3-D sensors can deeply sense a user’s face in the millionths of a second. Also, 3-D sensors are said to be adopted for the front and rear of the device to realize AR applications, which integrate 3...

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    • Apple spending $1bn on TV production - how much on
      EDITING

      Apple spending $1bn on TV production - how much on

      August 20, 2017, 12:37 pm
      Last week the Wall Street Journal reported that Apple will spend $1 billon on making its own TV content over the next year: Combined with the company’s marketing clout and global reach, the step immediately makes Apple a considerable competitor in a crowded market, where both new and traditional media players are vying for original shows. Apple’s budget is about half of what Time Warner Inc.’s HBO spent on content last year, and on par with estimates of what Amazon.com Inc. spent ...

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    • Apple Motion Tip: Setting Precise Widget Snapshot
      EDITING

      Apple Motion Tip: Setting Precise Widget Snapshot

      August 8, 2017, 9:33 am
      In 2011, Apple updated Motion to version 5. It's biggest new feature is the ability to make plugins for Final Cut Pro X. Part of that feature is the ability to control multiple parameters in Motion with a single slider. You can set the start and end values for the slider. Each Motion parameter value you 'rig' to the slider 'widget' can be controlled by the slider.  In this case, a Slider widget has been to control the width of a line and the font size of some text in Motion. The ran...

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    • Apple Patent: Personalised Programming for Streami
      EDITING

      Apple Patent: Personalised Programming for Streami

      August 8, 2017, 6:07 am
      Apple have been awarded a patent for 'content pods'  A content delivery system determines what personal content is available on the user device through connecting to available information sources. The delivery system then assembles the content pod from these elements in addition to invitational content from content providers. In some embodiments, a bumper message is included in the content pod to provide a context for the elements that are being assembled in combination with each other...

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    • Coming soon: Apple post production workflow lab in
      EDITING

      Coming soon: Apple post production workflow lab in

      July 31, 2017, 12:13 pm
      It's good news and bad news for users of Apple’s high-end Macs. The good news: they are going to set up a ‘Pro Workflow’ lab. The bad news: they didn't do this years ago! Apple watchers suspect that up until earlier this year, the plan was that the introduction of the iMac Pro would mark the end of the 2013 Mac Pro - or any kind of standalone high-end Mac. The new plan is to make a Mac Pro replacement, which was described as coming eventually, but “will not ship this year.”...

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    • Animation tools not ready for satire prime time
      ANIMATION

      Animation tools not ready for satire prime time

      July 27, 2017, 5:32 am
      If you had an almost unlimited budget, could you produce a rich feed of animated satirical videos with a one-day turnaround? For now the answer seems to be no. When HBO announced a deal with American satirist Jon Stewart in 2015, one of the shows mentioned was an animated comedy show. The Hollywood Reporter has reported that in May this year, HBO said that they would not be going ahead with the idea: Stewart was set to work with cloud-graphics company OTOY to develop new technology that...

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    • BBC evaluating iOS ARkit for mobile apps
      VFX

      BBC evaluating iOS ARkit for mobile apps

      July 25, 2017, 9:11 am
      The BBC is looking for an AR agency to collaborate in developing a mobile application to augment the launch of a big new TV series in Spring 2018: We are looking to create an Augmented Reality (AR) experience in association with the Civilisations television broadcast (Spring 2018). We’d like a mobile application that allows the audience to bring objects from the programme into their homes - we’d like to do this using through-camera, marker less tracking to let the audience inspect an...

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