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  • Kerry

    DaVinci Resolve Studio Edits Big Red Ad Campaign

    September 8, 2017, 6:22 am
    Blackmagic Design today announced that its URSA Mini Pro digital film camera was used by video production company Ice Cream Entertainment LLC to shoot an ad campaign for Big Red soda. DaVinci Resolve Studio was also used to edit, grade and finish the spots by brothers Andrew and Nate Garcia, who own and operate the production company.

    Blackmagic Design today announced that its URSA Mini Pro digital film camera was used by video production company Ice Cream Entertainment LLC to shoot an ad campaign for Big Red soda. DaVinci Resolve Studio was also used to edit, grade and finish the spots by brothers Andrew and Nate Garcia, who own and operate the production company.
     
    Together, Andrew and Nate wrote and directed the entire Big Red ad campaign, which entailed six 15 second web spots and alternate Facebook versions. “The spots were created to boost Big Red brand awareness and to promote its national summer promotion, BBQ Across America,” explained Andrew. “Nate and I are very visual storytellers, and we immediately honed in on the name of the product, ‘Big Red.’ This visual of a giant bottle of soda seemed so strong and memorable. We decided the bottle should be about 18 feet tall and developed a situational comedy approach around that.”
     
    To create the giant soda bottle, Andrew and Nate used a forced perspective technique, placing objects both near and far away from the camera within the same frame to make small objects appear large and vice-versa. Though the effect sounds straightforward, there were certain technical considerations Andrew and Nate had to keep in mind when shooting.
     
    “Depth of field and focus become a dead giveaway if not handled correctly. We’d shoot the background plate at f/2.8 and close down the aperture to f/16 for the close ups. Because the URSA Mini Pro has built-in ND filters, it was a breeze to stop up or down on the lens and maintain consistent exposure,” said Andrew. “Where the small objects intersected with the ground was another tricky area, and we used miniature asphalt, concrete and grass to make the blending seamless. The camera’s relative light weight and compact size made it simple to position wherever we needed for the miniature shots.”
     
    Andrew added, “Being a smaller production company, we were thrilled when Blackmagic Design announced the URSA Mini Pro. The camera has every feature we’ve been looking for in a workhorse camera. The internal ND filters, swappable mounts, various media slots, etc. all mean we can be more efficient on set. On top of the ergonomics, the URSA Mini Pro’s image rivals many cameras three times the cost. The client was absolutely thrilled with the images we captured for the Big Red campaign.”
     
    Andrew and Nate wanted the spots to pop off the screen with deep, rich colors. “We shot in 4.6K in RAW at 4:1 compression,” noted Andrew. “It was the perfect balance of flexibility in color grading and manageable file sizes. We were going for a stylized, overly-saturated, high-key commercial look, and the camera’s robust RAW codec gave us lots of room to play with color in post. The spots’ concepts were fun, and we wanted every image to reflect that tone.”
     
    According to Andrew, in post, DaVinci Resolve Studio was used for everything except the special effects shots. “This was our first time using DaVinci Resolve Studio pretty much end to end, and the biggest benefit was the ability to move from editing to coloring and finally to delivery in one smooth process,” he said. “The ability to split up the grade into different nodes is a huge advantage over the coloring tools in other NLEs, for example. DaVinci Resolve Studio is not an NLE with some color tools thrown in or a color correction tool with some editing features added. It’s an extremely powerful, full-featured program across the board.”
     
    Press Photography
    Product photos of URSA Mini Pro, DaVinci Resolve Studio and all other Blackmagic Design products are available at https://www.blackmagicdesign.com/media/images
     
    About Big Red
    Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more information, please visit www.bigred.com.
     
    About Blackmagic Design
    Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

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  • Other Postings By Member

    • Kerry
      EDITING

      C&I Studios Relies on DaVinci Resolve 16 Studio

      August 21, 2019, 9:11 am
      Blackmagic Design today announced that C&I Studios, a global content creation agency, is using DaVinci Resolve 16 Studio’s new cut page for faster than ever editing. Relying on DaVinci Resolve 16 Studio for end to end post production, including editing, color grading, visual effects (VFX) and Fairlight audio, C&I Studios created a video for the John F. Kennedy Center for the Performing Arts showcasing one of its signature programs, Turnaround Arts.

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    • Kerry
      COLOR

      Summer 2019’s Biggest Films Used Blackmagic Desi

      August 16, 2019, 8:11 am
      A number of the 2019 summer season’s worldwide film releases used numerous Blackmagic Design products during production and post.

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    • Kerry
      COLOR

      DaVinci Resolve Studio Grades Sci Fi Film Quanta

      August 15, 2019, 8:05 am
      New sci fi film “Quanta” was shot entirely on an URSA Mini Pro, while grading was done using DaVinci Resolve Studio. The film is one of the first globally distributed films by the new Melbourne based film production company and film collective Raygun, and will begin distribution in the United States and other countries in August.

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    • Kerry
      EDITING

      August 13, 2019, 9:19 am
      Blackmagic Design today announced that critically acclaimed television concert series “Front and Center” used a full Blackmagic Design Ultra HD live production workflow to produce several episodes of its ninth season, which were live streamed to Facebook Live and delivered in SDR for public television and HDR10 for DIRECTV.

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    • Kerry
      COLOR

      New Blackmagic Pocket Cinema Camera 6K

      August 8, 2019, 3:34 pm
      Blackmagic Design today announced the Blackmagic Pocket Cinema Camera 6K, a new handheld digital film camera with a full Super 35 size 6K HDR image sensor, 13 stops of dynamic range, an EF lens mount and dual native ISO up to 25,600 for incredible low light performance. This new model builds on the popularity of the Blackmagic Pocket Cinema Camera 4K but has a larger Super 35 sensor size with 6K resolution, allowing higher image quality.

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    • Kerry
      EDITING

      Blackmagic Design Announces UltraStudio 4K Mini

      August 8, 2019, 3:31 pm
      Blackmagic Design today announced UltraStudio 4K Mini, a new capture and playback solution for Thunderbolt 3 computers with 12G SDI, HDMI, analog video and audio connections that lets customers build solutions for editing, color grading, live broadcast graphics, archiving from traditional broadcast decks and live internet streaming.

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    • Kerry
      EDITING

      Blackmagic RAW Speed Test

      August 8, 2019, 3:27 pm
      Real world performance testing using Blackmagic RAW image decode speeds allows a more accurate way of measuring computer processing speeds

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    • Kerry
      EDITING

      Blackmagic Design Announces DaVinci Resolve 16.1

      August 8, 2019, 3:21 pm
      Blackmagic Design today announced DaVinci Resolve 16.1, a new update to the company’s popular edit, color, visual effects and audio post production software that includes major updates to the new cut page to help create the world’s fastest editor.

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    • Kerry
      EDITING

      Blackmagic Design Announces Product Update Stream

      August 7, 2019, 9:58 am
      Blackmagic Design today announced it will hold a live stream on August 8th, 12:00pm PDT to provide updates related to the company’s post production and camera products. Held by CEO and co-founder Grant Petty, the stream will be available from Blackmagic Design’s website, as well as on the company’s YouTube and Facebook pages.

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    • Kerry
      COLOR

      Legends of the Deep Shot with Blackmagic Design

      August 7, 2019, 9:56 am
      Blackmagic Design today announced that Canada based Echo Bay Media used two Blackmagic Pocket Cinema Camera 4Ks and a Blackmagic URSA Mini Pro on the all new Science Channel series, “Legends of the Deep.” The Pocket Cinema Camera 4Ks captured underwater shots for the aquatic series, and then DaVinci Resolve Studio was used for the final color grade by Marc Bachli of Sim Post Toronto.

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