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  • Kerry

    DaVinci Resolve Studio Used to Grade Kmart Spots

    February 28, 2018, 8:30 am
    Blackmagic Design today announced that DaVinci Resolve Studio was used by Colorist Lauren Malis of Chicago-based The Colonie to grade and finish several national broadcast spots for retail giant Kmart. The creative editorial and post production house was tapped to deliver the seasonal spots throughout 2017, and while each spot is different in content, they all have a similar feel essential to the Kmart brand.

    Fremont, CA - February 28, 2018 - Blackmagic Design today announced that DaVinci Resolve Studio was used by Colorist Lauren Malis of Chicago-based The Colonie to grade and finish several national broadcast spots for retail giant Kmart. The creative editorial and post production house was tapped to deliver the seasonal spots throughout 2017, and while each spot is different in content, they all have a similar feel essential to the Kmart brand.
     
    “Kmart is a very upbeat brand with a pleasant, inviting look, so we stayed natural overall, but made sure the colors popped and were saturated,” said Malis. “We definitely wanted to draw the viewer’s attention and put them in a good mood, which reflects overall how Kmart is a fun brand. They are great with shooting neutral and letting the colorist go to town with the footage, and regardless of what I’m facing, I never have to worry about DaVinci Resolve Studio. Not only is it a solid program to begin with, but everything continues to get smoother, faster and sleeker as it updates. We began the year on version 12.5, but switched to 14 once it was available, using it on the later ads.”
     
    With each spot specific to certain seasons, Malis paid particular attention to ensuring the looks reflected their respective themes. Malis explained the process behind two summer spots, “Nature Calls” and “Cannonball:” “‘Nature Calls’ features a man, woman and child making animals noises against a lush green backdrop. Because it’s a summer spot, we wanted it to really pop, while keeping the green natural but with good contrast. For ‘Cannonball,’ which features a pool as the centerpiece, we again wanted it bright, cheery and eye-catching to reflect summer, but really pushed the blues in the pool to make it look super inviting.”
     
    Malis is a fan of DaVinci Resolve Studio’s Power Windows and tracker when finessing shots. “It’s easy to throw up a window, color and track the grade. It’s the best tracking tool I’ve ever used,” she said. “I love the overall flow of nodes and being able to quickly add layers and windows, as well as pick out different colors in the Qualifier. It’s a seamless workflow.”
     
    In the fall’s “Showdown” spot featuring a man and woman in a variety of sports team apparel, it was important to make the clothing pop. “We wanted the reds and blues of the clothing to really come at the viewer, while keeping the walls nice and neutral,” noted Malis. “There were a lot of overlays and graphics, which was a fun challenge as a colorist because you need to think about how the grade will affect them.”
     
    Another challenging spot for Malis was “$10 Gifts,” a holiday spot featuring a band singing against an all-white background, completed in one fluid shot. “The whole spot was one shot with the camera locked on the band as it circles them with the lighting changing throughout. I needed to ensure the overall grade was seamless so it wouldn’t distract the viewer, so each time the camera went around, I treated it as a different grade to match lighting and the overall look,” she said.
     
    “I had several grades going throughout, and using DaVinci Resolve Studio’s edit page, I was able to transition between the grades, using the dissolve tool across the transition to make it feel like the one shot it was,” she added. “I also do some editing, so I love that the tools, like the blade tool, another favorite, are intuitive to an editor, and I can seamlessly switch back and forth between the editing, grading and finishing pages.”
     
    Malis also noted that DaVinci Resolve Studio’s Scene Cut Detection tool, which breaks down specific shots based on cuts, was essential to her workflow. “It’s an amazing time-saver when we are in a crunch. Almost all of my work is done on tight timelines, and DaVinci Resolve Studio streamlines the overall process, letting me import and organize footage, set up timelines, make revisions or new versions and more. Especially when clients are in the room, going through a spot shot by shot, adding or disabling nodes, changing contrast, keeping track of versions, DaVinci Resolve Studio makes it easy, fluid and the color session efficient.”
     
    Malis concluded, “Before DaVinci Resolve Studio, The Colonie hadn’t delved into color grading. Being able to add that to my and the company’s repertoire was a huge step up in our game as a commercial post production house, allowing us to branch out to be more of an all-in-one shop. We can present our clients with the all-inclusive solution for their projects that they are looking for.”
     
    Press Photography
    Product photos of DaVinci Resolve Studio and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images
     
    About Blackmagic Design
    Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

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  • Other Postings By Member

    • Kerry
      EDITING

      C&I Studios Relies on DaVinci Resolve 16 Studio

      August 21, 2019, 9:11 am
      Blackmagic Design today announced that C&I Studios, a global content creation agency, is using DaVinci Resolve 16 Studio’s new cut page for faster than ever editing. Relying on DaVinci Resolve 16 Studio for end to end post production, including editing, color grading, visual effects (VFX) and Fairlight audio, C&I Studios created a video for the John F. Kennedy Center for the Performing Arts showcasing one of its signature programs, Turnaround Arts.

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    • Kerry
      COLOR

      Summer 2019’s Biggest Films Used Blackmagic Desi

      August 16, 2019, 8:11 am
      A number of the 2019 summer season’s worldwide film releases used numerous Blackmagic Design products during production and post.

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    • Kerry
      COLOR

      DaVinci Resolve Studio Grades Sci Fi Film Quanta

      August 15, 2019, 8:05 am
      New sci fi film “Quanta” was shot entirely on an URSA Mini Pro, while grading was done using DaVinci Resolve Studio. The film is one of the first globally distributed films by the new Melbourne based film production company and film collective Raygun, and will begin distribution in the United States and other countries in August.

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    • Kerry
      EDITING

      August 13, 2019, 9:19 am
      Blackmagic Design today announced that critically acclaimed television concert series “Front and Center” used a full Blackmagic Design Ultra HD live production workflow to produce several episodes of its ninth season, which were live streamed to Facebook Live and delivered in SDR for public television and HDR10 for DIRECTV.

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    • Kerry
      COLOR

      New Blackmagic Pocket Cinema Camera 6K

      August 8, 2019, 3:34 pm
      Blackmagic Design today announced the Blackmagic Pocket Cinema Camera 6K, a new handheld digital film camera with a full Super 35 size 6K HDR image sensor, 13 stops of dynamic range, an EF lens mount and dual native ISO up to 25,600 for incredible low light performance. This new model builds on the popularity of the Blackmagic Pocket Cinema Camera 4K but has a larger Super 35 sensor size with 6K resolution, allowing higher image quality.

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    • Kerry
      EDITING

      Blackmagic Design Announces UltraStudio 4K Mini

      August 8, 2019, 3:31 pm
      Blackmagic Design today announced UltraStudio 4K Mini, a new capture and playback solution for Thunderbolt 3 computers with 12G SDI, HDMI, analog video and audio connections that lets customers build solutions for editing, color grading, live broadcast graphics, archiving from traditional broadcast decks and live internet streaming.

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    • Kerry
      EDITING

      Blackmagic RAW Speed Test

      August 8, 2019, 3:27 pm
      Real world performance testing using Blackmagic RAW image decode speeds allows a more accurate way of measuring computer processing speeds

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    • Kerry
      EDITING

      Blackmagic Design Announces DaVinci Resolve 16.1

      August 8, 2019, 3:21 pm
      Blackmagic Design today announced DaVinci Resolve 16.1, a new update to the company’s popular edit, color, visual effects and audio post production software that includes major updates to the new cut page to help create the world’s fastest editor.

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    • Kerry
      EDITING

      Blackmagic Design Announces Product Update Stream

      August 7, 2019, 9:58 am
      Blackmagic Design today announced it will hold a live stream on August 8th, 12:00pm PDT to provide updates related to the company’s post production and camera products. Held by CEO and co-founder Grant Petty, the stream will be available from Blackmagic Design’s website, as well as on the company’s YouTube and Facebook pages.

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    • Kerry
      COLOR

      Legends of the Deep Shot with Blackmagic Design

      August 7, 2019, 9:56 am
      Blackmagic Design today announced that Canada based Echo Bay Media used two Blackmagic Pocket Cinema Camera 4Ks and a Blackmagic URSA Mini Pro on the all new Science Channel series, “Legends of the Deep.” The Pocket Cinema Camera 4Ks captured underwater shots for the aquatic series, and then DaVinci Resolve Studio was used for the final color grade by Marc Bachli of Sim Post Toronto.

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