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  • Press Release

    RHC to Present Lava Cable Product Line at NAMM

    January 14, 2019, 9:50 am
    RHC to Present Lava Cable Product Line at NAMM 2019


    JACKSON, MO,
    JANUARY 14, 2019

    RHC will showcase the Lava Cable product line at the 2019 NAMM
    Show (Booth #11510). RHC acquired the brand’s assets last spring and has
    streamlined the Lava Cable product offerings to focus on the company’s
    best-selling products.



     



    Lava Cable products are designed to improve
    tone, functionality and durability, while providing unique solutions that
    enable musicians to enjoy playing and performing music. Since its inception in
    2004, the brand has been known for its innovative cable, plug and accessory
    products, especially its pedal board kits. As part of its new ownership under
    RHC, Lava Cable’s products will begin to feature new packaging designs. The
    first of which will be the Lava Cable Tightrope Solder-Free Pedal Board Kit.



     



    “I am excited to be a part of the dynamic,
    professional RHC team and family of brands,” says Mark Stoddard, Lava Cable creator
    and RHC Product Specialist. RHC has a strong presence in the live touring, and
    MI industries, and “RHC’s sales team, resources and improved manufacturing
    capabilities will bring increased growth, quality and improved customer service
    to the brand.”



     



    A retired U.S. Army Major and former Special
    Forces Service Detachment Commander, Stoddard first began building cables for
    fellow service members while deployed to Kandahar Afghanistan in 2004. Stoddard,
    a 35-year veteran guitarist, grew Lava Cable out of a love for music, good tone
    and the desire to produce innovative cable solutions using top-of-the-line
    America-made materials. In just a few short years, Stoddard developed a product
    line that included standard, premium and studio-quality solutions, and a
    patented DC power plug, for everyone from house musicians to major recording
    artists. These features gave the brand a reputation for high quality in the music
    industry.



     



    RHC’s acquisition of Lava Cable helps to expand
    the company’s product offerings to reach an even greater share of musicians,
    engineers and audio aficionados. “We are thrilled to showcase the esteemed Lava
    Cable brand at RHC’s 2019 NAMM booth,” says Darius Seabaugh, Sr. Vice President
    of Marketing. “Lava’s products complement RHC’s existing offerings and we are
    excited to see what opportunities this will present for us in the future.”



     



    Since acquiring Lava Cable, RHC has
    transitioned the brand’s production and shipment processes to its corporate
    manufacturing facilities. The company’s experienced sales team will work
    alongside Stoddard to reinvigorate and further expand the Lava Cable brand
    within the industry.



     



    About RHC



    RHC, located in
    Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of
    audio, video, home theater, data and telecommunications interfacing products.
    Comprising RapcoHorizon, ProCo, RAT, RoadHog, ACT Lighting, Lava Cable and
    StageMASTER, each RHC brand has developed a reputation in many industries for
    reliability, and superior sound performance. Used worldwide by concert touring
    sound companies, video and sound contractors, recording studios, system
    integrators, audiophiles and musicians, the company’s products provide optimal
    flexibility and premium performance. RHC also has a state-of-the-art Custom
    Shop to modify existing products or build new devices to meet any need. 




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