Be a part of a unique online community that connects post production professionals and film academics worldwide.
You'll have access to personalize your news feed, access to Live Post Talks and much more. Contribute to the community by posting interesting post production content.
January 14, 2019, 9:50 am
RHC to Present Lava Cable Product Line at NAMM 2019
JANUARY 14, 2019 –
RHC will showcase the Lava Cable product line at the 2019 NAMM
Show (Booth #11510). RHC acquired the brand’s assets last spring and has
streamlined the Lava Cable product offerings to focus on the company’s
Lava Cable products are designed to improve
tone, functionality and durability, while providing unique solutions that
enable musicians to enjoy playing and performing music. Since its inception in
2004, the brand has been known for its innovative cable, plug and accessory
products, especially its pedal board kits. As part of its new ownership under
RHC, Lava Cable’s products will begin to feature new packaging designs. The
first of which will be the Lava Cable Tightrope Solder-Free Pedal Board Kit.
“I am excited to be a part of the dynamic,
professional RHC team and family of brands,” says Mark Stoddard, Lava Cable creator
and RHC Product Specialist. RHC has a strong presence in the live touring, and
MI industries, and “RHC’s sales team, resources and improved manufacturing
capabilities will bring increased growth, quality and improved customer service
to the brand.”
A retired U.S. Army Major and former Special
Forces Service Detachment Commander, Stoddard first began building cables for
fellow service members while deployed to Kandahar Afghanistan in 2004. Stoddard,
a 35-year veteran guitarist, grew Lava Cable out of a love for music, good tone
and the desire to produce innovative cable solutions using top-of-the-line
America-made materials. In just a few short years, Stoddard developed a product
line that included standard, premium and studio-quality solutions, and a
patented DC power plug, for everyone from house musicians to major recording
artists. These features gave the brand a reputation for high quality in the music
RHC’s acquisition of Lava Cable helps to expand
the company’s product offerings to reach an even greater share of musicians,
engineers and audio aficionados. “We are thrilled to showcase the esteemed Lava
Cable brand at RHC’s 2019 NAMM booth,” says Darius Seabaugh, Sr. Vice President
of Marketing. “Lava’s products complement RHC’s existing offerings and we are
excited to see what opportunities this will present for us in the future.”
Since acquiring Lava Cable, RHC has
transitioned the brand’s production and shipment processes to its corporate
manufacturing facilities. The company’s experienced sales team will work
alongside Stoddard to reinvigorate and further expand the Lava Cable brand
within the industry.
RHC, located in
Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of
audio, video, home theater, data and telecommunications interfacing products.
Comprising RapcoHorizon, ProCo, RAT, RoadHog, ACT Lighting, Lava Cable and
StageMASTER, each RHC brand has developed a reputation in many industries for
reliability, and superior sound performance. Used worldwide by concert touring
sound companies, video and sound contractors, recording studios, system
integrators, audiophiles and musicians, the company’s products provide optimal
flexibility and premium performance. RHC also has a state-of-the-art Custom
Shop to modify existing products or build new devices to meet any need.
Lawrence Jordan joins Gordon to discuss editing, 2-pop, and his new venture Master the workflow.
Tom Ohanian is legendary; he helped create Avid and make it the industry standard in post-production and now, he has released ...
Gordon sits down with Michelle Miller to discuss the makeup of PEN15
Choose what Post News gets sent directly to your E-Mail, daily or weekly.
Get your post news on your favourite Apple device, when you want it where you want it.
Get your post news on your favourite Android device with the AOTG Android App.