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  • The

    The Colonie's Tom Pastorelle Cuts Advocate Aurora

    February 22, 2019, 2:32 pm
    Chicago-based Company Provides Advocate Aurora Health's Multi-Platform Broadcast & Internet campaign with Editorial, Motion Design, VFX and Animation Services Cut to the Tune of Nostalgic TV Theme Song


    The Colonie editor Tom Pastorelle recently partnered with Merge on a broadcast and web
    campaign for Advocate Aurora Health, one of the largest not-for-profit integrated health systems in the country.  The Chicago-based company’s editorial, motion design, animation and finishing services were tapped for a trio of spots by the marketing and advertising agency, which executed a large media buy for the campaign that included local airing during this year’s Super Bowl.

    All of the commercials are set to the melody of ‘C’mon, Get Happy,’ the nostalgic theme song from the ‘70’s TV Show, ‘The Partridge Family.’  The lyrics are switched to ‘C’mon, Get Healthy,’ with variations on the verses and tempo underscoring each spot’s message and establishes its tone. 

    'Anthem'  :60

    'Anthem,' an emotional :60, touches on seminal moments in a couple’s life. It tells the story of a boy and girl who first meet at a football game, become high school and then college sweethearts, marry, have a child, and watch their daughter go off to college, leaving the empty-nesters to begin the next chapter of their lives.  Cut to a slow-paced version of the track, the story ends where it began, on the football field. The spot closes with the tagline, “Together let’s make healthy happen.” 
     
    "‘Anthem’ was a lot of fun to edit,” says Pastorelle, who cut the spots on Adobe Premiere.  “We played with a few different options for opens and endings before deciding to bookend the commercial with the couple back where they first met. We also explored different ways to use voiceover, ultimately discovering that the storytelling was more engaging with just the music and vocals.
                        
    “Cutting a 60-second spot that spans 30-years required making some tough choices,” adds the editor. “One of the challenging aspects of the process was parting with some of director Paul Dektor’s beautiful scenes.”  

     The lively feel of the :30’s, ‘Cardio’ and ‘Tech’ are a departure from ‘Anthem’s’ touching story. Pastorelle wove together a variety of cheery, light-hearted scenes featuring diverse groups of people engaging in healthy everyday activities while singing along with upbeat versions of “C’mon, Get Healthy.” 
     
    “Hearing so many different voices singing the lyrics really makes the spots feel very inclusive,” says the editor. “However, many of the actors’ vocalizations weren’t in sync with the soundtrack, which made cutting both ‘Cardio’ and ‘Tech’ pretty tricky.”  
     
    Pastorelle worked with Assistant Editor Lindsey Fisher, reviewing the footage multiple times to find the scenes with performances that best matched the music and fit the sequencing.  After considerable tweaking, including ADR, they were able to align the vocals with the tracks seamlessly.



    ‘Cardio’ features groups of people exercising together, from running to practicing ‘goat’ yoga in a park - while live goats join in on the action. We also see a lady dancing with her dog, two young women following a recipe posted on Advocate’s app as they prepare a heart-healthy meal, and a runner taking a moment to check her stats on her ‘smart’ watch. The variety of scenarios in the :30 showcase people enjoying everyday activities, as they sing along with ‘C’mon, Get Healthy.”
     
    'Cardio' :30

    ‘Tech,’ the second :30 in the campaign, weaves together scenes of folks enjoying a various activities while using Advocate’s digital health services network to schedule appointments and e-visits, as well as access tools from where ever their day takes them.   The voiceover, “Advocate Aurora offers new ways to connect to your health - anytime anywhere. Together let’s make healthy happen,” helps bring home its message.

    'Tech' :30

    After completing the rough cuts for each commercial, Merge’s creatives sat in on the edit sessions, working with Pastorelle to find the best approach to making each spot a simple story with an engaging message. 

    The editor’s working relationship with the agency’s Executive Creative Director, Michael Matykiewicz goes back over a decade.  The ECD introduced him to Kevin Houlihan, Merge’s CCO, which led to the Pastorelle cutting a number of projects for the agency, including some of Advocate’s earlier campaigns.

    The Colonie’s talent worked under one roof as a collaborative team through every phase of the project. The company’s full-service approach enabled it to provide the efficient workflow needed to meet Merge’s tight deadline and deliver a compelling campaign.

     Jennifer Moody, The Colonie’s creative director, used Adobe After Effects to animate the screens of the multiple mobile devices that appear in the spots and design the motion graphics for all of the end titles. 

    Tom Dernulc finished the commercials on Autodesk Flame with the assistance of Ben Pokorny. The footage required a wide range of fixes, from transforming a high school football field into a large-scale college stadium to removing the hand of a goat handler. 

    “I always enjoy working with the team at Merge,” adds Pastorelle. “They’re committed to making each spot the best it can be - and we invariably have fun and share a lot of laughs along the way.  Collaborating with Merge has always been a rewarding experience and teaming up with them on this job was no exception.” 

    About: The Colonie: 
    The Colonie is an award-winning Chicago-based creative editorial, motion design, visual FX and finishing postproduction house with a seamless full-service approach to creating broadcast and digital content that engages, entertains, informs and moves audiences. 

    National and global clients, such as McDonald’s, BCBS, Facebook, Anheuser-Busch, Nintendo, Levi’s, PepsiCo, Walmart and Bayer are just a few of the brands that call upon the company's collaborative team of talent to deliver compelling visual stories that elevate the viewer’s experience and connects them to their brands across multiple platforms.

     For more information visit www.TheColonie.com, or contact executive producer, Mary Caddy at 312-225-1234, or Sonia Reps, sales@Soniareps.com, 312-519-0911.
     
    CREDITS: 
     Client: Advocate Aurora Health
     Titles: ‘Anthem' :60, ‘Cardio' :30, and ‘Tech' :30
     Type: Broadcast Commercial/Internet (Multi-platform Campaign)

    Agency: Merge / Chicago     
    CCO: Kevin Houlihan       
    ECD: Michael Matykiewicz
    CD: Colin Quinn
      Copywriter: Lo Trojan
    Producer: Laure Irwin
     
    Production Company: Paul Dektor Films / LA
    Director: Paul Dektor
    Producer:  Russel Sher

    Editorial Company: The Colonie / Chicago
    Creative Editor: Tom Pastorelle
    Assistant Editor: Lindsey Fisher
    Finishing: Tom Dernulc
    Assistant Editor:  Ben Pokorny
    Producer: Anne Siwek
                Executive Producer: Mary Caddy

    Visual Effects/Animation/Motion Design Co.: The Colonie / Chicago
    Creative Director/Motion Designer: Jennifer Moody 
    VFX Artist:  Tom Dernulc
    VFX Assistant: Ben Pokorny

     Color Correction Company: CO3 / Chicago
      Colorist: Tyler Roth
         
    Audio & Sound Design: Chicago Recording Company /Chicago
    Mixer/Sound Designer: Eric Cauwels           

    Music Production & Recording: Yessian  NY/Detroit
    CCO: Brian Yessian
    Head of Production: Michael Yessian
    EP: Gerard Smerek
    Composers: Mike Dragovic, Jarrett Farkas



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      The Colonie Promotes Graham Chapman to Editor

      January 18, 2019, 10:28 am
      The Colonie (www.thecolonie.com) has announced that Graham Chapman has been promoted to editor, continuing the Chicago-based postproduction company’s long tradition of nurturing extraordinary young talent and developing its next generation of editors from within.

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      Bob Ackerman Cuts Walmart Spot-Lets Get It Started

      July 25, 2018, 8:34 am
      A new spot for Walmart out of Burrell Communications taps SuperPrime’s lauded directorial duo, The Malloys, and captures the excitement of the first day of school with The Black Eyed Peas' track, ‘Let’s Get Started.’ The Colonie's veteran editor, Bob Ackerman, was given the enviable task of shaping a wealth of stunning footage into a captivating visual story. The upbeat song provided the editor with a driving beat that set commercial's pace and uplifting feel of the back to school.

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      The Colonie’s Bob Ackerman Cuts New Walmart Spot

      July 23, 2018, 10:54 am
      Burrell Communications’ new spot for Walmart taps SuperPrime’s lauded directorial duo, The Malloys, and captures the excitement of the first day of school with The Black Eyed Peas' track, ‘Let’s Get Started.’ Veteran editor, Bob Ackerman, was given the enviable task of shaping a wealth of stunning footage into a captivating visual story.

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    • Towkio-Symphony MV-The Colonie Edit,FX,PP Producer
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      Towkio-Symphony MV-The Colonie Edit,FX,PP Producer

      April 30, 2018, 5:40 pm

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      The Colonie's Rodgers Cuts Towkio’s Music Video

      April 30, 2018, 5:28 pm
      The Colonie's Nathan Rodgers helped set the pace for Chicago rapper Towkio's music video, ‘Symphony,’ a new single dropped from the artist’s album, WWW. The project tapped the editor's broad range of skills. He work with director Andre Muir on developing the finer points of the video, was a postproduction producer on the project and collaborated closely with the crew and The Colonie's VFX talent to provide a cost-effective approach to bring Muir's vision to life.

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      McDonald’s '40000 Friends (Editor: Brian Sepanik

      May 25, 2016, 2:31 pm
      The McDonald’s spot,‘40,000 Friends’ showcases Burrell’s deftness at creating documentary-style targeted ads, tapping iconic director, Bob Giraldi's talent. A previous McD spot called upon another lauded director, Joe Pytka, to craft its real-life inspired story. Driven by agency’s sharply contrasting concepts & the directors’ powerful cinematic storytelling styles - creative editor Bob Ackerman, of The Colonie, wove together a pair of spots with very approaches to delivering a shared message.

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      The Colonie is Chicago's Big Winner at AICE Awards

      May 19, 2016, 4:32 pm
      The AICE Awards Show has grown into the post production industry’s premier competition for excellence in post production, creative editorial, music, color grading, design and sound. The Colonie’s creative editors, Brian Sepanik, and Keith Kristinat, received top honors at the 2016 AICE event, earning the editorial and post house the distinction of taking home the most awards of any Chicago-based company at this year’s presentation.

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