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  • Using editing to influence the tone of a spot

    Using editing to influence the tone of a spot

    May 31, 2019, 5:58 am
    By Maury Loeb
    We all have a basic understanding about what editing consists of. In the simplest terms, editors stitch together raw footage to create a cohesive and coherent story. But one of the most vital features of a “good edit” is the establishment of tone. Tone is the aspect of a piece that describes its particular mood, Continue reading →
    May 30, 2019
    The post Using editing to influence the tone of a spot appeared first on postPerspective.

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  • Other Postings By Member

    • Goldcrest Post Adds Alex Berman as Senior Colorist
      COLOR

      Goldcrest Post Adds Alex Berman as Senior Colorist

      January 17, 2021, 11:39 am
      Alex Berman has joined the team at Goldcrest Post as senior colorist. Berman brings more than 20 years of experience in color grading and credits across feature films, episodic television, documentaries and commercials. His recent work includes The Family for Netflix and executive producer Alex Gibney, College Behind Bars for WETA and executive producer Ken Burns, Continue reading → January 16, 2021 The post Goldcrest Post Adds Alex Berman as Senior Colorist appeared first on postPersp...

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    • Technicolor’s Post, Sound Divisions to be Sold t
      SOUND

      Technicolor’s Post, Sound Divisions to be Sold t

      January 15, 2021, 1:51 pm
      Streamland Media, formerly Picture Head Holdings LLC, has entered into an agreement to acquire the Technicolor Post business. The acquisition, which is subject to customary closing conditions, is backed by Trive Capital and Five Crowns Capital. The deal is expected to close in the first half of 2021. Continue reading → January 14, 2021 The post Technicolor’s Post, Sound Divisions to be Sold to Streamland Media appeared first on postPerspective.

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    • Assimilate Releases v9.3 of Live Looks and Live As
      EDITING

      Assimilate Releases v9.3 of Live Looks and Live As

      January 14, 2021, 1:44 pm
      Assimilate has updated its Live Assist and Live Looks on-set software to v9.3, making on-set workflows more streamlined and efficient and offering better price/performance value for video assist and DIT live-grading functions. Assimilate has also added support for AJA and Blackmagic routers and has integrated NDI output, among other highly anticipated features. Live Assist 9.3 streamlines the video-assist tasks in its all-in-one software solution with an extensive list of features. Continue...

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    • Lvly Adds Editor Izzy Ehrlich
      EDITING

      Lvly Adds Editor Izzy Ehrlich

      January 14, 2021, 1:43 pm
      Creative studio Lvly, which specializes in branding, design, editorial and visual effects, has added Canadian editor Izzy Ehrlich to its roster. The studio has offices in New York, Los Angeles and Tel Aviv. She will be working remotely from Toronto. Ehrlich’s editing style often possesses an emotional undercurrent. “Whether I’m balancing the quiet intensity of a morning run for Adidas, Continue reading → January 13, 2021 The post Lvly Adds Editor Izzy Ehrlich appeared first on po...

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    • Colorist Chat: Okay Studio’s Ruth Wardell
      COLOR

      Colorist Chat: Okay Studio’s Ruth Wardell

      January 13, 2021, 1:49 pm
      Ruth Wardell is a colorist at East London-based Okay Studio, a post house specializing in offline editing, color and finishing. “We handle a lot of jobs end-to-end, which often makes the process a lot smoother and means, as a creative, I can get involved earlier in a project,” explains Wardell, Continue reading → January 12, 2021 The post Colorist Chat: Okay Studio’s Ruth Wardell appeared first on postPerspective.

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    • Color Grading Netflix’s The Crown
      COLOR

      Color Grading Netflix’s The Crown

      January 13, 2021, 1:47 pm
      By Randi Altman Since its arrival on Netflix in 2016, The Crown has been an obsession for many on both sides of the pond. Based on real events, the series, which is streaming its fourth season now, offers viewers a glimpse of what the royals might actually be like behind closed doors. Continue reading → January 12, 2021 The post Color Grading Netflix’s The Crown appeared first on postPerspective.

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    • Sound Particles’s New Energy Panner Plugin
      SOUND

      Sound Particles’s New Energy Panner Plugin

      January 13, 2021, 1:47 pm
      Sound Particles has introduced a different approach to panning with the release of its new plugin, the Energy Panner. The plugin uses the intensity of a sound to control its movement automatically — a tool that combines dynamics with spatial definition to modify and enhance mix elements, sound effects and more. It is available now for a discounted price of $39 until January 31, Continue reading → January 12, 2021 The post Sound Particles’s New Energy Panner Plugin appeared first on p...

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    • Music and Editing Tell Story in Amazon Aid Video
      EDITING

      Music and Editing Tell Story in Amazon Aid Video

      January 8, 2021, 2:03 pm
      The Amazon rainforest plays a huge part in regulating the world’s oxygen and carbon cycle, but it’s been under attack by those cutting down trees in an effort to develop the area for farming, ranching and more. The Amazon Aid Foundation was founded to educate and activate global citizens to protect the Amazon through art, Continue reading → January 6, 2021 The post Music and Editing Tell Story in Amazon Aid Video appeared first on postPerspective.

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    • Audio Engineer Eduardo Mendoza Joins One Union
      SOUND

      Audio Engineer Eduardo Mendoza Joins One Union

      January 8, 2021, 2:03 pm
      San Francisco-based One Union Recording Studios has added senior engineer Eduardo Mendoza to its mix staff. Mendoza arrives from a similar post with Facebook and brings more than 15 years of experience in audio recording, editing and mixing for broadcast, digital, corporate and other media. At Facebook, Mendoza led an audio voice team and oversaw studio upgrades. Continue reading → January 7, 2021 The post Audio Engineer Eduardo Mendoza Joins One Union appeared first on postPerspective.

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    • BCPC Helps Post Pros Affected by COVID Shutdown
      EDITING

      BCPC Helps Post Pros Affected by COVID Shutdown

      January 6, 2021, 1:56 pm
      Blue Collar Post Collective (BCPC), a grassroots non-profit organization supporting emerging talent in post, has raised and distributed $10,920 directly to US-based post production workers impacted by the COVID-19 pandemic in 2020. After the shutdown of media production across the United States in March, BCPC rallied the post community to give what they could to colleagues who had lost their jobs or were otherwise in need financially. Continue reading → January 5, 2021 The post BCPC Hel...

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