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  • Using editing to influence the tone of a spot

    Using editing to influence the tone of a spot

    May 31, 2019, 5:58 am
    By Maury Loeb
    We all have a basic understanding about what editing consists of. In the simplest terms, editors stitch together raw footage to create a cohesive and coherent story. But one of the most vital features of a “good edit” is the establishment of tone. Tone is the aspect of a piece that describes its particular mood, Continue reading →
    May 30, 2019
    The post Using editing to influence the tone of a spot appeared first on postPerspective.

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  • Other Postings By Member

    • HPA Tech Retreat 2020: Frame.io's Michael Cioni
      EDITING

      HPA Tech Retreat 2020: Frame.io's Michael Cioni

      February 27, 2020, 2:57 pm
      Frame.io's Michael Cioni talks about how the company's cloud collaboration platform was used on the HPA Tech Retreat Super Session film, The Lost Lederhosen.

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    • Behind the Title: Dell Blue lead editor Jason Uson
      EDITING

      Behind the Title: Dell Blue lead editor Jason Uson

      February 27, 2020, 2:57 pm
      This veteran editor started his career at LA’s Rock Paper Scissors, where he spent four years learning the craft from editors such as Bee Ottinger and Angus Wall. After freelancing at Lost Planet, Spot Welders and Nomad, he held staff positions at Cosmo Street, Harpo Films and Beast Editorial before opening Foundation Editorial his own post boutique in Austin. Continue reading → February 25, 2020 The post Behind the Title: Dell Blue lead editor Jason Uson appeared first on postPerspective.

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    • Senior colorist Tony D’Amore joins Picture Shop
      COLOR

      Senior colorist Tony D’Amore joins Picture Shop

      February 27, 2020, 2:57 pm
      Burbank’s Picture Shop has beefed up its staff with senior colorist Tony D’Amore, who will also serve as a director of creative workflow. In that role, he will oversee a team focusing on color prep and workflow efficiency. Originally from rural Illinois, D’Amore made the leap to the West Coast to pursue an education, Continue reading → February 26, 2020 The post Senior colorist Tony D’Amore joins Picture Shop appeared first on postPerspective.

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    • ILM’s virtual production platform used on Mandal
      VFX

      ILM’s virtual production platform used on Mandal

      February 27, 2020, 2:57 pm
      To bring The Mandalorian to life, Industrial Light & Magic (ILM) and Epic Games — along with production technology partners Fuse, Lux Machina, Profile Studios, Nvidia and ARRI — have introduced a new way to shoot VFX-heavy projects in collaboration with Jon Favreau’s Golem Creations. The new virtual production workflow allows filmmakers to capture a significant amount of complex visual effects shots in-camera using realtime game engine technology (Epic’s Unreal Engine) and LED scree...

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    • London’s Molinare launches new ADR suite
      SOUND

      London’s Molinare launches new ADR suite

      February 15, 2020, 2:47 pm
      Molinare has officially opened a new ADR suite in its Soho studio in anticipation of increased ADR output and to complement last month’s CAS award-winning ADR work on Fleabag. Other recent ADR credits for the company include Good Omens, The Capture and Strike Back. Molinare sister company Hackenbacker also picked up some award love with a  a BAFTA TV Craft and an AMPS award for Killing Eve. Continue reading → February 14, 2020 The post London’s Molinare launches new ADR suite appear...

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    • Colorist Chat: Nice Shoes’ Maria Carretero on Su
      COLOR

      Colorist Chat: Nice Shoes’ Maria Carretero on Su

      February 15, 2020, 2:47 pm
      This New York based colorist, who worked on four Super Bowl spots this year, talks workflow, inspiration and more. Name: Maria Carretero Company: Nice Shoes What kind of services does Nice Shoes offer? Nice Shoes is a creative studio with color, Continue reading → February 14, 2020 The post Colorist Chat: Nice Shoes’ Maria Carretero on Super Bowl ads, more appeared first on postPerspective.

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    • An online editor’s first time at Sundance
      EDITING

      An online editor’s first time at Sundance

      February 14, 2020, 1:39 pm
      By Brady Betzel I’ve always wanted to attend the Sundance Film Festival, and my trip last month did not disappoint. Not only is it an iconic industry (and pop-culture) event, but the energy surrounding it is palpable. Once I got to Park City and walked Main Street — with the sponsored stores (Canon and Lyft among others) and movie theaters, Continue reading → February 7, 2020 The post An online editor’s first time at Sundance appeared first on postPerspective.

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    • Sundance Videos: Editor to Editor
      EDITING

      Sundance Videos: Editor to Editor

      February 13, 2020, 1:52 pm
      Our own Brady Betzel headed out to Park City this year to talk to a few editors whose films were being screened at the Sundance Film Festival. As an editor himself, Betzel wanted to know about the all-important workflow, but also about how they got their start in the business and how important it is to find a balance between work life and personal life. Continue reading → February 12, 2020 The post Sundance Videos: Editor to Editor appeared first on postPerspective.

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    • Sundance 2020: Scare Me editor Patrick Lawrence
      EDITING

      Sundance 2020: Scare Me editor Patrick Lawrence

      February 12, 2020, 1:18 pm
      Get to know the editors of the world renowned Sundance 2020 Film Festival in Editor to Editor with Brady Betzel. From what non-linear editor they used to how their own films have changed their lives personally, go behind the screen and discover what makes editors thrive in the famous Sundance 2020 festival circuit. ____ Patrick Lawrence is the Editor of "Scare Me" "Scare Me" synopsis from Sundance.org: Fred (Josh Ruben), a frustrated copywriter, checks in to a winter cabin t...

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    • Sundance 2020: Save Yourselves! editor Sofi Marsha
      EDITING

      Sundance 2020: Save Yourselves! editor Sofi Marsha

      February 12, 2020, 1:18 pm
      Get to know the editors of the world renowned Sundance 2020 Film Festival in Editor to Editor with Brady Betzel. From what nonlinear editor they used to how their own films have changed their lives personally, go behind the screen and discover what makes editors thrive in the famous Sundance 2020 festival circuit. ____ Sofi Marshall is the Editor of "Save Yourselves!" "Save Yourselves" synopsis from Sundance.org: Jack (John Reynolds) and Su (Sunita Mani) are a hip Brooklyn c...

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