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  • Kerry

    Stay Home PSA Created with Blackmagic Design

    May 8, 2020, 2:58 pm
    Blackmagic Design today announced the new ProBalance PSA “Stay Home” was shot by Clio Award winning director Kiran Koshy using a Blackmagic Pocket Cinema Camera. Koshy shot the PSA in his own backyard using his family dog Nigel and young daughter as talent, and worked with nearby colorist Charles Gerstner using DaVinci Resolve to grade the final spot.
    Fremont, CA – May 8, 2020 - Blackmagic Design today announced the new ProBalance PSA “Stay Home” was shot by Clio Award winning director Kiran Koshy using a Blackmagic Pocket Cinema Camera. Koshy shot the PSA in his own backyard using his family dog Nigel and young daughter as talent, and worked with nearby colorist Charles Gerstner using DaVinci Resolve to grade the final spot.    


    Based in Long Beach, CA, former agency creative director, now commercial director, Koshy had worked with a number of Asian brands in the past. Malaysian pet food brand ProBalance approached Koshy through his production company in Kuala Lumpur, Directors Think Tank, in mid-March to shoot the PSA even though they knew he would be unable to shoot outside of his home.    

    Working with creative agency Imaginary Friends and Directors Think Tank, “Stay Home” focuses on a patient dog teaching the importance of staying at home and practicing social distancing. The spot shows the dog in a Western style standoff with his human companion, who he teaches to sit and stay safe.    

    “I had been shooting a Ritz Crackers spot in Malaysia with Think Tank in March when the borders started to be closed around the world, so I had to put the job on hold and come rushing back to the US. My producers at Think Tank called me a few weeks later with the idea to shoot the ProBalance PSA. I had done quite a few jobs involving pets in the past, and they were hoping that I would be able to do something from my home,” Kiran said.    

    “A couple of years ago I had picked up a Pocket Cinema Camera for my own personal use after I worked on another pet spot where the DP used one. And I noticed so many art directors at agencies owned Pocket Cinema Cameras,” he continued. “The camera gives an amazing cinematic image that can be compared to other cameras that cost a huge amount more, and is small enough that I can use it anywhere. So with the Pocket I was able to say yes to the project and keep working while maintaining social distancing.”    

    In “Stay Home,” Nigel the dog and Kiran’s daughter sit staring at each other until she begins to stand up. Nigel then gently barks at her to sit and stay in keep her home and safe. Shot over two days, the spot included a number of close up shots of both of them from different angles, including an over the shoulder shot of the dog.    

    “Initially I was asked to shoot it all on a phone because the agency thought it would be too much to ask for someone stuck at home to have a professional camera he could use himself,” he continued. “But I knew had the Pocket and could get I could get amazing images with it. And that it was small enough that it would let me be creative in the angles I could get.”    “The over the shoulder of Nigel shot was the toughest angle we had. Even though I had my son working as a gaffer, sun shade holder and dog treat giver, Nigel wouldn’t sit still. So I had to lay down on my back and hold Nigel between my legs and operate the camera with my free hand, and it worked great,” Kiran said. “The Pocket is so light and small that I could be as nimble as needed to get the shot.”    

    For post, Kiran worked with Charles Gerstner, an Agency creative director, and colorist. The two had worked together in the past and happened to live in the same neighborhood. After shooting and doing a quick edit and grade using his own DaVinci Resolve, Kiran handed off the footage to Charles.    

    “I have been a colorist and Resolve user for more than 10 years, and had built a post room around Resolve in my garage at home. I had graded a number of other commercials shot on Pockets, so I knew that I would be getting some really good footage to work with,” Charles said.    

    Grading in DaVinci Resolve along with a DaVinci Resolve Mini Panel, Gerstner was able to create an inviting look and feel for the spot.    

    “We are all in a tough situation, but we wanted Stay Home to have a warm look that would make you smile. The grade was very simple and I only created and used 5 to 6 nodes per shot in Resolve, and with the use of the panel I was able to easily zero in on the look we wanted,” he continued.    

    Following the “Stay Home” project, which is being shown across Asia, Kiran is working on several other jobs for brands around the world, including a potential sequel for the PSA.    

    “It is a very intuitive camera and with its large screen in back I can easily tell if an image is blown out or out of focus. The footage looks cinematic,” Kiran said. “There is no reason why most of the Covid era ads popping up have to be montages or old footage. With a camera like the Pocket Cinema Camera and Resolve, you can still do amazing work anywhere, and create original content, despite the shutdown. Sometimes, limitations force you to be more creative with what you have right in front of you. It forces you to push for simpler ideas, and be more inventive with your output.”    

    Press Photography  
    Product photos of Pocket Cinema Camera 4K, DaVinci Resolve Studio and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images     

    About Blackmagic Design  
    Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com     

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  • Other Postings By Member

    • Kerry
      COLOR

      BBC and Hulu’s Normal People Used DaVinci Resolv

      July 1, 2020, 2:26 pm
      Blackmagic Design today announced that the hugely popular television adaptation of Sally Rooney’s New York Times best selling novel, Normal People, was graded and finished in DaVinci Resolve Studio.

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    • Kerry
      COLOR

      Sandwich Uses Pocket Cinema Camera 6K and Resolve

      June 29, 2020, 3:00 pm
      Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.

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    • Kerry
      EDITING

      Ghost Funk Orchestra Honors Bill Withers

      June 29, 2020, 12:37 pm
      Ghost Funk Orchestra’s “For My Friend” music video is a touching tribute to the late singer, songwriter and guitarist Bill Withers who recently passed away. Known for hits such as “Lean on Me” and “Lovely Day,” Withers’ friend and Ghost Funk Orchestra’s bandleader Seth Applebaum wanted to honor his friend by covering Withers’ classic hit “For My Friend.” The only catch was the 60-member band couldn't meet in person due to COVID-19 and social distancing restrictions.

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    • Kerry
      COLOR

      MisterWives’ Rock Bottom Shot on Blackmagic RAW

      June 25, 2020, 3:18 pm
      Blackmagic Design today announced that the hit band MisterWives used Pocket Cinema Camera 6K and Blackmagic RAW to shoot the music video for their new song “Rock Bottom.” DaVinci Resolve Studio was also used for color correction for the video.

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    • Kerry
      EDITING

      Modern Wardudes Created with Blackmagic Design

      June 15, 2020, 3:12 pm
      Blackmagic Design announced today that up and coming production company Ascender produced their popular YouTube web series, “Modern Wardudes” exclusively using the Blackmagic Design Pocket Cinema Camera 6K and DaVinci Resolve Studio.

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    • Kerry
      SOUND

      Classmates Posted with DaVinci Resolve

      May 28, 2020, 1:04 pm
      Blackmagic Design today announced that Singapore based Echo Entertainment used URSA Mini Pro G2 cameras shooting in Blackmagic RAW to capture the first season of Mediacorp Singapore’s upcoming TV dramedy “Classmates.” Echo Entertainment also used DaVinci Resolve Studio for color correction and VFX work, with the DaVinci Resolve Fairlight page used for audio editing.

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    • Kerry
      VFX

      Lightstorm Entertainment Using Blackmagic Design

      May 27, 2020, 3:19 pm
      Blackmagic Design announced today that Lightstorm Entertainment used an extensive array of Blackmagic products, including the Teranex AV, Smart VideoHub 40x40 12G, ATEM 4 M/E Broadcast Studio 4K and more for their recent work during production for the “Avatar” sequels.

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    • Kerry
      COLOR

      Same Sun Video Shot with Pocket Cinema Camera 6K

      May 22, 2020, 2:57 pm
      Blackmagic Design today announced Jasmine Ash’s music video for her new single “Same Sun” was shot by Brendan Walter using Pocket Cinema Camera 6K. Walter also used the Blackmagic RAW codec and DaVinci Resolve for color correction on the video, which allowed him to be able to capture a whole neighborhood of people in their homes while shooting in natural light through their windows.

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    • Kerry
      ANIMATION

      Stargate Creates Real Time Virtual Environments

      May 18, 2020, 3:56 pm
      Blackmagic Design announced today that Award winning visual effects facility Stargate Studios utilized a wide range of Blackmagic Design products in creating “ThruView”, the company’s cutting edge, proprietary real time virtual production system.

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    • Kerry
      COLOR

      AADAI and Andhaghaaram Graded with DaVinci Resolve

      May 12, 2020, 3:12 pm
      Blackmagic Design today announced India based digital cinema designer and colorist G. Balaji used DaVinci Resolve Studio to grade the recent Indian hit film “AADAI” and the upcoming “Andhaghaaram.”

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