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  • Kerry

    Sandwich Uses Pocket Cinema Camera 6K and Resolve

    June 29, 2020, 3:00 pm
    Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.
    Fremont, CA – June 29, 2020 – Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.     


    Sandwich, an LA based commercial production agency with global clients such as Etsy, American Express and Lyft, has worked with international collaboration hub provider Slack since 2014. Nearly six years after their first spot done for Slack, Sandwich decided to once again show how Slack was helping people create and stay connected remotely.     

    With Sandwich staff working from their homes, some in different states, the main challenge was how to shoot a live action commercial that met their high quality standards. The answer was to create a mobile production kit based around the Pocket Cinema Camera 6K shooting in Blackmagic RAW, which was sent along with a lens, lighting and audio gear. This kit was sent to Sandwich employees that would be participating and having them shoot their parts themselves. This kit, combined with training and post production done by Sandwich, became the Lunchbox service.     

    “It’s not easy to produce new live action work these days that’s full of authentic characters, on message and on brand, without sacrificing quality or relying on stock clips. But we’ve built new methods for doing just that, tastefully, repeatably and safely,” said Adam Lisagor, founder of Sandwich. “What makes this possible is the firepower that the Pocket Cinema Camera 6K brings us, along with how easy it is to learn and shoot with.”     

    The new Slack spot is a meta piece of creative that shows how dependent Sandwich had become on Slack, especially when it comes to running their business under lockdown. For the spot, seven members from different areas within Sandwich were shot in their homes using and talking about how important Slack was to maintaining creativity and productivity. A quick “how to use” the camera video was shot by Sandwich’s Lowell Meyer, the spot’s director of photography.     

    “Asking people who usually do not sit in front of or behind the camera to become production people is a lot to ask. You want to give them agency, but you also do not want to bog them down,” Meyer said. “The Pocket was so user friendly that everyone was able to pick it up and learn quickly. And even if what was shot was not perfect, the camera’s high dynamic range and shooting in Blackmagic RAW gave us a lot of data to fix any issues in post easily.”     

    For the spot, which is being shown on Slack’s site and social media channels, footage was shot by each member using Slack and Zoom, showing how they continued to create as a group from home. Each shot was then sent to Sandwich’s post production team, who edited the Blackmagic RAW footage, which was then sent into DaVinci Resolve Studio for grading and finishing.     

    “We use DaVinci Resolve daily with most of our commercial work, and know how powerful it is. Every shot went through Resolve, and because we were using Blackmagic RAW we were getting an incredible amount of data. Resolve works incredibly fast and efficiently with Blackmagic RAW files,” said Zach Hobesh, Head of Post, Sandwich.     

    Sandwich has a long history of being one of the most creative agencies in the advertising space in terms of using new technology to improve commercial productions. The creation of the Lunchbox service is the latest example of the agency finding better uses of technology for better story telling.     

    “Opportunity knocks when you least expect it. Before March, most productions could have 40 or more people on set. And now it was just individuals in their home offices. So we started thinking about how to keep a creative agency working. And how to do live productions in the smallest way possible but not look like everything was shot on a phone. Through using Pocket Cinema Camera 6K, we found a silver lining and created Lunchbox,” Hobesh continued.     

    “After wrapping the new Slack project, we realized that we could replicate the process into a service. There will always be the need for big on site productions, but there is also now a the ability, using remote productions, to create high quality, entertaining commercials that people actually want to watch. It can be done efficiently and economically, and the Blackmagic Design camera and software are a big part of that,” he finished.     

    To view the Slack spot and see a behind the scenes video, please go to www.sandwich.co/lunchbox.      

    Press Photography  
    Product photos of Pocket Cinema Camera 6K, DaVinci Resolve, as well as all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images.      

    About Blackmagic Design  
    Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.   

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  • Other Postings By Member

    • Kerry
      COLOR

      BBC and Hulu’s Normal People Used DaVinci Resolv

      July 1, 2020, 2:26 pm
      Blackmagic Design today announced that the hugely popular television adaptation of Sally Rooney’s New York Times best selling novel, Normal People, was graded and finished in DaVinci Resolve Studio.

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    • Kerry
      EDITING

      Ghost Funk Orchestra Honors Bill Withers

      June 29, 2020, 12:37 pm
      Ghost Funk Orchestra’s “For My Friend” music video is a touching tribute to the late singer, songwriter and guitarist Bill Withers who recently passed away. Known for hits such as “Lean on Me” and “Lovely Day,” Withers’ friend and Ghost Funk Orchestra’s bandleader Seth Applebaum wanted to honor his friend by covering Withers’ classic hit “For My Friend.” The only catch was the 60-member band couldn't meet in person due to COVID-19 and social distancing restrictions.

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    • Kerry
      COLOR

      MisterWives’ Rock Bottom Shot on Blackmagic RAW

      June 25, 2020, 3:18 pm
      Blackmagic Design today announced that the hit band MisterWives used Pocket Cinema Camera 6K and Blackmagic RAW to shoot the music video for their new song “Rock Bottom.” DaVinci Resolve Studio was also used for color correction for the video.

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    • Kerry
      EDITING

      Modern Wardudes Created with Blackmagic Design

      June 15, 2020, 3:12 pm
      Blackmagic Design announced today that up and coming production company Ascender produced their popular YouTube web series, “Modern Wardudes” exclusively using the Blackmagic Design Pocket Cinema Camera 6K and DaVinci Resolve Studio.

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    • Kerry
      SOUND

      Classmates Posted with DaVinci Resolve

      May 28, 2020, 1:04 pm
      Blackmagic Design today announced that Singapore based Echo Entertainment used URSA Mini Pro G2 cameras shooting in Blackmagic RAW to capture the first season of Mediacorp Singapore’s upcoming TV dramedy “Classmates.” Echo Entertainment also used DaVinci Resolve Studio for color correction and VFX work, with the DaVinci Resolve Fairlight page used for audio editing.

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    • Kerry
      VFX

      Lightstorm Entertainment Using Blackmagic Design

      May 27, 2020, 3:19 pm
      Blackmagic Design announced today that Lightstorm Entertainment used an extensive array of Blackmagic products, including the Teranex AV, Smart VideoHub 40x40 12G, ATEM 4 M/E Broadcast Studio 4K and more for their recent work during production for the “Avatar” sequels.

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    • Kerry
      COLOR

      Same Sun Video Shot with Pocket Cinema Camera 6K

      May 22, 2020, 2:57 pm
      Blackmagic Design today announced Jasmine Ash’s music video for her new single “Same Sun” was shot by Brendan Walter using Pocket Cinema Camera 6K. Walter also used the Blackmagic RAW codec and DaVinci Resolve for color correction on the video, which allowed him to be able to capture a whole neighborhood of people in their homes while shooting in natural light through their windows.

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    • Kerry
      ANIMATION

      Stargate Creates Real Time Virtual Environments

      May 18, 2020, 3:56 pm
      Blackmagic Design announced today that Award winning visual effects facility Stargate Studios utilized a wide range of Blackmagic Design products in creating “ThruView”, the company’s cutting edge, proprietary real time virtual production system.

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    • Kerry
      COLOR

      AADAI and Andhaghaaram Graded with DaVinci Resolve

      May 12, 2020, 3:12 pm
      Blackmagic Design today announced India based digital cinema designer and colorist G. Balaji used DaVinci Resolve Studio to grade the recent Indian hit film “AADAI” and the upcoming “Andhaghaaram.”

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    • Kerry
      COLOR

      Stay Home PSA Created with Blackmagic Design

      May 8, 2020, 2:58 pm
      Blackmagic Design today announced the new ProBalance PSA “Stay Home” was shot by Clio Award winning director Kiran Koshy using a Blackmagic Pocket Cinema Camera. Koshy shot the PSA in his own backyard using his family dog Nigel and young daughter as talent, and worked with nearby colorist Charles Gerstner using DaVinci Resolve to grade the final spot.

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