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  • Kerry

    Kia Emmy® Spot Uses URSA Mini Pro 12K Cameras

    October 12, 2020, 3:21 pm
    Blackmagic Design announced today that the Kia Motors America spot titled “Emmys® Delivery Training,” created as the introduction to the 72nd Emmy Awards broadcast, was shot entirely with Blackmagic Design cameras, and is one of the first projects shot extensively using the new Blackmagic URSA Mini Pro 12K camera.
    Fremont, CA - October 12, 2020 – Blackmagic Design announced today that the Kia Motors America spot titled “Emmys® Delivery Training,” created as the introduction to the 72nd Emmy Awards broadcast, was shot entirely with Blackmagic Design cameras, and is one of the first projects shot extensively using the new Blackmagic URSA Mini Pro 12K camera.     


    Cinematographer Vance Burberry is no stranger to complex and challenging projects. His career covers a wide range of commercial, documentary and narrative projects, including an expertise in underwater photography. Burberry has come to trust Blackmagic cameras in each of these settings. But when tasked with shooting the Kia spot, an extended, light hearted story revolving around delivering the classic Emmy statuette (or Emmy statuettes) to winners during the 2020 pandemic, he knew he would be challenged for time, and needed to provide extensive coverage in a number of challenging settings, all within a single day shoot.     

    “The director for the project, Glenn F Clements, and I made contact on Thursday and we needed to shoot that Monday,” said Burberry. “The spot would then need to turn around for finishing and delivery by the end of the week.”     

    The Emmy Awards production company Done & Dusted hired producer Lindha Narvaez, under her Milkt Films banner, to guide the project. They knew the spot included standard narrative style coverage, in car camera work, as well as performance driving. Burberry decided to use a full Blackmagic camera kit, giving him a wide array of formats to choose from.     

    “The schedule was so tight, we ended up using two 12Ks for the dialogue, then I threw one onto an Ultimate Arm rig. The Blackmagic Pocket 6K was used for drive bys, while the Pocket 4K cameras were used for the interior car work,” he continued.     

    DIT Ben Crump managed data off of CFast 2 cards and used DaVinci Resolve Studio on set to transcode footage for editorial as well as sync dailies, using Resolve’s Auto sync audio tool. Footage was sent multiple times a day to editorial, who were equally pressured to turn the spot around fast.     

    Burberry found shooting with the three different cameras was seamless, particularly because all of the cameras shared Blackmagic Design’s Generation 5 color science. “What was great was being able to pull Gen 5 color science into all of the cameras, the 4k, 12K and the 6k. Every shot, no matter what it was shot on, matched really easily.”     

    Due to the tight schedule, Burberry provided one additional backup, using Blackmagic Video Assist monitors, recording on board files, which were easily synced with audio as well, and could be quickly transmitted to editorial. “It was a great backup,” said Burberry, “if we got stuck for any reason, because of the time crunch, in getting the DNxHD transcodes to editorial.”     

    The final spot, in the end, would be streamed at HD, but the client opted for a 4K master. For production Burberry shot at full resolution on the Pocket Cinema Cameras and 8K on the URSA Mini Pro 12K. He chose Blackmagic RAW constant quality Q0 for the Pocket 6K and Pocket 4K, and Blackmagic RAW constant bitrate 5:1 for the 12Ks. He was pleased that the 12k easily converted to 8K without any crop. “You know, I'm a film guy. I shot film for many, many years, so focal lengths are embedded in my brain. Just knowing that a 40mm prime is exactly what it should be, whether at 12K, 8K or 4K is incredible.”     

    For his first experience shooting the 12K professionally, Burberry was thrilled at the quality. “Here’s what I love about the URSA Mini Pro 12K camera,” added Burberry, “here's what really blows my mind and what's incredible to me about this camera. Blackmagic has made a 12K sensor that doesn't look like a 12K sensor but has all the information of a 12K sensor without being harsh and hard to watch. It's almost got a film like quality to it, which really blows me away. Before, if you talked to me about ‘K’s’ and large pixel sizes, I used to want to throw rocks at you. But I’m reformed with this camera.”     

    Once the edit was completed, the project was conformed in DaVinci Resolve Studio. Since timecode was jam synced across all cameras, and was retained throughout post, the conform process was simply relinking clips to their originals, a quick process. Then, colorist Marshall Plante at Olio Creative, applied final color. “We literally colored that whole 75 second spot in a single morning, on Friday,” said Burberry. “We started grading at 9am. We were exporting at 1:15pm.”     

    Plante found working with the 12K files a pleasant surprise. “The sensor is fantastic, delivering an amazing image. I found I could really push the color and dynamic range, if I needed to, without degradation.” Plante had little trouble matching the 4K, 6K and imagery from the 12K, and also marveled at how fast it was to conform. “It was incredibly easy.”    

    Any new camera faces the challenges of real production, but Burberry was pleased with the URSA Mini Pro 12K. “It held up great! The sensor is fantastic, with spectacular image quality. Every camera worked flawlessly, and as everybody who watched the Emmys can attest to, we delivered a great project on time.”     

    Press Photography  
    Product photos of URSA Mini Pro 12K, Pocket Cinema Camera 6K, Pocket Cinema Camera 4K, Blackmagic Video Assist, DaVinci Resolve Studio as well as all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images.     

    About Blackmagic Design  
    Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.       

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  • Other Postings By Member

    • Kerry
      EDITING

      Mercedes-AMG Shot with Pocket Cinema Camera 6K

      October 28, 2020, 2:28 pm
      Blackmagic Design today announced that a social media campaign for the Mercedes-AMG A-Class was shot with Blackmagic RAW on the Pocket Cinema Camera 6K, with editing and grading completed with DaVinci Resolve Studio.

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    • Kerry
      COLOR

      KRIYA Graded with DaVinci Resolve Studio

      October 26, 2020, 3:05 pm
      Blackmagic Design today announced that “KRIYA,” the new horror film by award winning filmmaker Sidharth Srinivasan, was graded using DaVinci Resolve Studio. Grading of the intense horror film was completed by Delhi based colorist Divya Kehr, with the film premiering at the virtual Fantasia 2020 film festival.

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    • Kerry
      COLOR

      The Cleansing Hour Uses Blackmagic Design

      October 20, 2020, 4:16 pm
      Blackmagic Design announced today that “The Cleansing Hour,” starring Ryan Guzman, Kyle Gallner and Alix Angelis, utilized Blackmagic cameras, ATEM switchers and converters in production, as well as DaVinci Resolve Studio in post production, to create the unique show within a show horror film.

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    • Kerry
      COLOR

      Coca-Cola Commercial Graded with DaVinci Resolve

      October 15, 2020, 2:22 pm
      Blackmagic Design today announced that Malaysia’s colorist Beh Jing Qiang used DaVinci Resolve Studio to grade a new Coca-Cola commercial, which was also shot using Blackmagic URSA Mini Pro 4.6K G2 and Blackmagic RAW.

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    • Kerry
      VFX

      MR Factory Delivers Real Time Virtual Production

      October 14, 2020, 2:43 pm
      Blackmagic Design today announced that MR Factory has deployed six URSA Mini Pro 4.6K G2 cameras, each paired with an Ultimatte 12 compositing processor, as the live action element of its 4K virtual production system.

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    • Kerry
      COLOR

      HBO’s Huracán Shot with URSA Mini Pro 4.6K

      October 8, 2020, 3:14 pm
      Blackmagic Design today announced that the new psychological thriller “Huracán” was shot using a Blackmagic URSA Mini Pro 4.6K digital film camera. Premiering this month on HBO and available to stream on HBO Max, the film was also graded with DaVinci Resolve Studio.

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    • Kerry
      COLOR

      Beckman Uses Pocket Cinema Camera 4K

      October 6, 2020, 7:38 pm
      Blackmagic Design announced today that the revenge action thriller “Beckman,” starring David A. R. White, Billy Baldwin, Jeff Fahey, Burt Young and Brighton Sharbino, was shot on the Blackmagic Pocket Cinema Camera 4K using Blackmagic RAW, and graded in DaVinci Resolve Studio.

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    • Kerry
      COLOR

      Horror Film ALIVE. Created with Blackmagic Design

      October 1, 2020, 3:36 pm
      Blackmagic Design today announced that the new horror film by Rob Grant, “ALIVE.,” used Pocket Cinema Camera 4K for action shots. The film, which was shown across the United States in drive in theaters in September of 2020, was also graded using Blackmagic Design’s DaVinci Resolve.

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    • Kerry
      COLOR

      Last Call Uses DaVinci Resolve Studio

      September 3, 2020, 3:17 pm
      Blackmagic Design announced today that the feature film “Last Call,” which was shot in two simultaneous 80 minute takes, was colored in DaVinci Resolve Studio by Colorist and Cinematographer Seth Wessel-Estes, who also used the DaVinci Resolve Micro Panel in his workflow.

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    • Kerry
      COLOR

      Chulalongkorn University Uses Blackmagic Design

      August 25, 2020, 2:31 pm
      Blackmagic Design today announced that Chulalongkorn University, Thailand’s largest university, is using a full Blackmagic Design production and post workflow for its online and streaming programs. This includes the use of ATEM 2 M/E Production Studio 4K, ATEM Mini Pro and DaVinci Resolve Studio to produce and share content, which also encompasses sharing content with schools throughout Thailand as part of the country’s Education Technology Program.

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