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McDonald’s '40000 Friends (Editor: Brian Sepanik

May 25, 2016, 02:31 PM


The McDonald’s spot,‘40,000 Friends’ showcases Burrell’s deftness at creating documentary-style targeted ads, tapping iconic director, Bob Giraldi's talent. A previous McD spot called upon another lauded director, Joe Pytka, to craft its real-life inspired story. Driven by agency’s sharply contrasting concepts & the directors’ powerful cinematic storytelling styles - creative editor Bob Ackerman, of The Colonie, wove together a pair of spots with very approaches to delivering a share...

#mcdonalds#the colonie#brian sepanik#40000 friends#burrell#bob giraldi#lewis williams
Pocket Cinema Camera Used On McDonalds Ad Campaign

March 17, 2014, 04:43 PM


Fremont, CA - March 17, 2014 - Blackmagic Design today announced that the Pocket Cinema Camera was used to shoot the first person point of view footage for McDonalds’ recent “SuperGood” ad campaign produced by Stern Advertising. Joe Murray, of Los Angeles and Woodside, CA based production company Native Sons Films, was the director and cinematographer, and he used DaVinci Resolve 10 to transcode the Pocket Cinema Camera footage and to color correct the director’s version of the edit.

#blackmagic design#davinci resolve#pocket cinema camera#mcdonalds

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