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  • AOTG

    Asylum Sees VFX in Stereo for Bud Light

    October 23, 2010, 8:26 am
    For one of three spots it posted for a new Bud Light campaign — Playbook, starring Carl Weathers as a football coach and Bud enthusiast — Asylum created stereo 3D VFX depicting popcorn flying out of a car's dashboard heater vents and a fire effect coming from a grill tucked under the car's hood. The result, "Pimp Your Ride," is a signature Bud Light spot with a difference — it uses depth effects to enhance a tongue-in-cheek atmosphere. Watch the spot below, then read the Q&A with Asylum's...

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