4DX Cinema: Turning movies into rides

August 24, 2015, 09:14 AM

http://alex4d.com/notes/item/4dx-pros-and-cons

Judith Allen runs down the pros and cons of adding ‘in-seat’ theme park effects to the cinemagoing experiance: I find myself now living near the UK's first 4DX cinema in Milton Keynes. I went to see Ant-Man to try it out. The effects were actually turned on during the Mission:Impossible Rogue Nation trailer beforehand, which worked quite nicely to acclimatise everyone to it and get the 'surprised' shrieking over and done with before the feature. However, the intensity of a traile...