Adobe's Mac Video Apps Up 45 Percent

September 9, 2011, 03:07 PM

http://nofilmschool.com/2011/09/adobes-mac-video-a...

Since Apple introduced the much-maligned Final Cut Pro X, Adobe's Mac Video apps have reportedly enjoyed a 45 percent boost in sales. This is in all likelihood partially thanks to Adobe's offer of 50 Percent off for Final Cut Pro users (Avid editors are also eligible). Perhaps as a result of this newfound confidence, Adobe has also purchased IRIDAS, a company known best for their high-end SpeedGrade color grading software.

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