Am I avidly avid about Avid?

July 18, 2011, 09:22 AM

http://www.thebearwrestler.com/essays/am-i-avidly-...

Since the beginning of Final Cut Pro Xmageddon (or should it be FCPXpocalypse?), I’ve been looking to see how the other post production software vendors would respond. It's not often that a large corporation such as Apple would make itself so publicly vulnerable about a popular product. I believe the opportunity is there due to Apple’s long standing "no talkie to anyone from the public or apparently anyone who is editing a current film or television show...

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