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Avid Everywhere - Creative COW

April 19, 2013, 04:57 AM

http://magazine.creativecow.net/article/nab-2013-a...

At NAB 2013, Avid introduced its new President/CEO Louis Hernandez, Jr., who has been associated with Avid as a board member and lead director. He discussed Avid Everywhere, an end-to-end workflow that enables creative to work anywhere, as "a concept that has been shaping our product strategy." New product introductions included Interplay Production 3.0, Media Composer 7.0 and Pro Tools 11, the latter rewritten from the ground up.

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