Avid - The Professionals Choice

June 25, 2011, 12:51 PM

http://blogs.creativecow.net/blog/5092/avid-the-pr...

A few years ago Avid did something unprecedented in our industry that many editors may have forgotten about, They took their show on the road. Actually it wasn't a road show, it was their top management, visiting with post houses, pro editors, indy film makers and user groups. They asked what needed to be fixed and they asked for honest feedback. They sure got it! What did Avid do with this info? They used it to make their products better - dramatically better!!

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