Cut/Run's Joel Miller Tapped For Ethel's Campaign

August 3, 2012, 02:58 PM

http://news.creativecow.net/story/869406

(August 3, 2012) Cut/Run's Joel Miller was enlisted by agency DDB to edit spots for a top-secret campaign for Ethel's, a little known beer brand that was about to take over Cannes. The spots were part of an elaborate and clever self-promotion for the agency disguised as a true product launch, complete with spots, print, party sponsorship social media and custom ordered and designed bottled brew.

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