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Day 4: Teaching Music Montage and Parallel Action

August 12, 2016, 05:53 AM

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The project for day four was Incubate. This commercial is for a real phone app that lets you leave messages for people up to thirty years into the future. The commercial features a chase scene between a group of zombie women and a man who has the last can of water on earth. What I love about this commercial is the parallel action during the chase. Most of the commercial was filmed MOS, which places more emphasis on the story that the video and music tell since they must guide the editor.More

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