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Hooligan Cuts IBM's Branded Documentary Short

May 2, 2013, 05:21 PM

http://news.creativecow.net/story/871503

(New York, New York--May 2, 2013) Hooligan recently cut an interactive Web documentary about “A BOY AND HIS ATOM,” the world's smallest stop-motion film (Guinness World Record). Conceived by agency Ogilvy and Mather, a team of four IBM scientists animated the groundbreaking film exclusively with manipulated atoms. “A BOY AND HIS ATOM” (:60) and the accompanying films debuted online on May 1st.

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