How Final Cut Ended up at Apple

December 8, 2011, 03:24 PM

http://nofilmschool.com/2011/12/avid-apple-excerpt...

Did you know Final Cut wasn't actually an Apple product but a Windows program written by Macromedia that Apple purchased? Did you know Apple purchasing Final Cut was a result of Adobe rebuffing Apple over a Mac version of Premiere? Did you know Apple was in danger of going under when it purchased Final Cut? Even if you already knew all of these things, the particulars of how Final Cut ended up in Apple's hands is a fascinating story for anyone interested in video editing.

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