May 20, 2015, 12:12 PM
http://monicaedits.tumblr.com/post/119460224309
In a nutshell, they need to tease, have energy and tell a story in a short amount of time. The best way to get a sense is starting watching lots of trailers and then break them down into what went into them. What works for you? What doesn’t? There is a Hitchhiker’s Guide to the Galaxy Teaser Trailer that breaks down how to cut a trailer. It’s clever and hilarious. Give that a watch.
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