HPA Tech Retreat 2014: What Just Happened?
February 26, 2014, 06:05 PM
http://www.dvinfo.net/article/misc/science_n_techn...
The annual HPA Tech Retreat is over; here’s my quick summary of trends that stood out, as well as a few interesting images. Chasing viewer engagement / sampling / metrics: Real-time social-media monitoring. Set-top boxes delivering customized ads. Live user-engagement feedback into production practices. There has always been a desire for detailed audience measurement; now Read More
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