I've Never Met a Video That Couldn't Be

October 13, 2011, 10:45 AM

http://blogs.creativecow.net/blog/6061/ive-never-m...

I have never met a video that wouldn't benefit from some editing. The whole purpose of video is to compress time and distill a message to its essence. It is important that you refine a project by continuing to strip away its unneeded parts. Never have I heard an audience complain that a video was too short. There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.

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