Of Apples and Avids: The Cautionary Tale of FCP X

July 11, 2011, 08:56 PM

http://www.postmagazine.com/Post-Blog/2011/July/Of...

Even as I write, this unprecedented (in our industry) drama is still unfolding. Not since the "New Coke" debacle of 1985 has one company raised so much furor and alienated so many with a product change. But the situation with Final Cut Pro X is not a simple case of a flavor gone wrong...as one blogger pointed out, these are people's livelihoods one company has decided to play with.

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