PreVis: Edit 1

July 7, 2015, 05:03 AM

http://www.postmagazine.com/Post-Blog/2015/July/Pr...

In the world of test commercials, all components of a job were once considered "disposable." Today, with agencies and brands focused on smarter and more creative ways of working, companies like Edit 1, traditionally known for our animatic/previs work, are now being utilized as creative partners throughout the entire production process. The result has found our 15-year-old studio taking the 3D animation we created as part of a test commercial and bringing it to completion for the broadcast versio...