Shutterstock Creates Video on its Own Terms

September 18, 2015, 09:29 AM

http://www.productionhub.com/blog/post/shutterstoc...

When you hear, "corporate video," it doesn't always command your attention. That's why big brands like Shutterstock are changing the traditional approach to corporate video, captivating an audience through powerful storytelling, and connecting consumers with brands. Shutterstock isn't using celebrities or fancy editing either; their stars are a little younger and a lot less experienced. Derick Rhodes, Director, Footage, Shutterstock discusses his team's creative strategy for their Term...