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Solving the vertical video problem: The New York T

September 9, 2015, 04:49 AM

http://alex4d.com/notes/item/new-york-times-vertic...

Justin Bieber’s new song is number in the UK. The New York Times has made an 8-minute video about how “Where Are Ü Now” was made. It was conceived from the start as a video that works in more than one aspect ratio. Human interface experts NiemanLab have written a ‘making of’ abut this ‘making of’: Unsurprisingly, the combination of Bieber and The Grey Lady turned some heads. But the Times’ video is interesting for another reason — it was designed from the beginning to ...

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