February 26, 2014, 05:52 AM
http://thefcpxeditor.tumblr.com/post/77887220707/s...
In editing, the software is the tool, but the magic happens in the storytelling. It doesn’t matter what level of production you are at. From a home movie to a feature film, story is KING. You may “just” make corporate or wedding videos but if you can tell an engaging story while doing so you can create something people can really connect to. I’d much rather watch a 3 minute short film on Youtube, with an excellent story, that was edited with iMovie, then a 2 hour feature edited with Avid...
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