Super Bowl: Bodega, Rodeo FX create Carrie Underwo
February 4, 2015, 12:42 PM
http://www.postmagazine.com/Press-Center/Daily-New...
NEW YORK — Creative director Haley Geffen of content creation/production company Bodega (http://bodegastudios.com) teamed up with NBC Sports Group and NBC Sports VP creative director/director Tripp Dixon, and visual effects studio Rodeo FX to create the high-energy open for Super Bowl XLIX. The open features singer Carrie Underwood in a virtual stadium, setting the stage for the matchup between the New England Patriots and the Seattle Seahawks.
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