The Importance of Being Ernest: A Title Design Ret

October 12, 2017, 05:44 AM

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Lightning strikes. The organ clangs. A long-faced, ball-capped man rises into the frame, his eyes bulging and his head trembling in fright. For the next two minutes and 20 seconds, this man’s impossibly elastic face – framed in close-ups as intimate as The Passion of Joan of Arc – will embody a spectrum of emotions: arrogance, befuddlement, trepidation, distaste, and deep, primal fear. In Sunset Boulevard, the faded silent queen Norma Desmond says, “We didn’t need dialogue – we h...