Typomad 2014 (2014)

April 14, 2015, 05:51 AM

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What is the most important element of typography?Is it what you see or what you don’t? Is a letterform the presence or absence of something?In the title sequence for Spain’s Typomad 2014 conference, Dutch designer Jeroen Krielaars asks these questions and so much more, gleefully exploring the idea of ‘oculto’ - or the hidden part of type.Conference title sequences, unlike their film and television counterparts, have an unfortunate tendency to be unfocused, meandering pieces; a list o...