What Does Cold Sound Like?

November 6, 2015, 01:41 PM

http://www.npr.org/2014/07/05/328842704/what-does-...

A British "sensory branding company" called Condiment Junkie wanted to know the answer. They specialize in sound design for all sorts of advertisements. Now they're taking a look at how they might use sound design to make better beverage ads. Take the sound of water pouring in this Twinings Tea commercial.

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