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3 Lessons for Storytellers from 'Power to the Pixe

October 17, 2013, 10:01 AM

"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year at the BFI London Film Festival.

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